Meta Tags Optimizer

> SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

<details> <summary>Browse all 20 skills</summary>

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

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This skill creates compelling, optimized meta tags that improve click-through rates from search results and enhance social media sharing. It covers title tags, meta descriptions, and social meta tags.

When to Use This Skill

• Creating meta tags for new pages
• Optimizing existing meta tags for better CTR
• Preparing pages for social media sharing
• Fixing duplicate or missing meta tags
• A/B testing title and description variations
• Optimizing for specific SERP features
• Creating meta tags for different page types

What This Skill Does

1. Title Tag Creation: Writes compelling, keyword-optimized titles
2. Meta Description Writing: Creates click-worthy descriptions
3. Open Graph Optimization: Prepares pages for social sharing
4. Twitter Card Setup: Optimizes Twitter-specific meta tags
5. CTR Analysis: Suggests improvements for better click rates
6. Character Counting: Ensures proper length for SERP display
7. A/B Test Suggestions: Provides variations for testing

How to Use

Create Meta Tags

Create meta tags for a page about [topic] targeting [keyword]

Write title and meta description for this content: [content/URL]

Optimize Existing Tags

Improve these meta tags for better CTR: [current tags]

Social Media Tags

Create Open Graph and Twitter card tags for [page/URL]

Data Sources

> See CONNECTORS.md for tool category placeholders.

With ~~search console + ~~SEO tool connected: Automatically pull current meta tags, CTR data by query, competitor title/description patterns, SERP preview data, and impression/click metrics to identify optimization opportunities.

With manual data only: Ask the user to provide:

1. Current title and meta description (if optimizing existing)
2. Target primary keyword and 2-3 secondary keywords
3. Page URL and main content/value proposition
4. Competitor URLs or examples of well-performing titles in the SERP

Proceed with the full workflow using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests meta tag optimization:

1. Gather Page Information

markdown ### Page Analysis

Page URL: URL] Page Type: blog/product/landing/service/homepage] Primary Keyword: keyword] Secondary Keywords: keywords] Target Audience: audience] Primary CTA: action you want users to take] Unique Value Prop: what makes this page special]

1. Create Optimized Title Tag

markdown ### Title Tag Optimization

Requirements:

• Length: 50-60 characters (displays fully in SERP)
• Include primary keyword (preferably near front)
• Make it compelling and click-worthy
• Match search intent
• Include brand name if appropriate

Title Tag Formula Options:

1. Keyword | Benefit | Brand

"Primary Keyword]: Benefit] | Brand Name]"

1. Number + Keyword + Promise

"Number] Keyword] That Promise/Result]"

1. How-to Format

"How to Keyword]: Benefit/Result]"

1. Question Format

"What is Keyword]? Brief Answer/Hook]"

1. Year + Keyword

"Keyword] in Year]: Hook/Update]"

Generated Title Options:

| Option | Title | Length | Power Words | Keyword Position | |--------|-------|--------|-------------|------------------| | 1 | Title] | X] chars | words] | Front/Middle] | | 2 | Title] | X] chars | words] | Front/Middle] | | 3 | Title] | X] chars | words] | Front/Middle] |

Recommended: Option X] Reasoning: Why this option is best]

Title Tag Code: html <title>[Selected Title]</title>

1. Write Meta Description

markdown ### Meta Description Optimization

Requirements:

• Length: 150-160 characters (displays fully in SERP)
• Include primary keyword naturally
• Include clear call-to-action
• Match page content accurately
• Create urgency or curiosity
• Avoid duplicate descriptions

Meta Description Formula:

What the page offers] + Benefit to user] + Call-to-action]

Power Elements to Include:

• Numbers and statistics
• Current year
• Emotional triggers
• Action verbs
• Unique value proposition

Generated Description Options:

| Option | Description | Length | CTA | Emotional Trigger | |--------|-------------|--------|-----|-------------------| | 1 | Description] | X] chars | CTA] | Trigger] | | 2 | Description] | X] chars | CTA] | Trigger] | | 3 | Description] | X] chars | CTA] | Trigger] |

Recommended: Option X] Reasoning: Why this option is best]

Meta Description Code: html <meta name="description" content="[Selected Description]">

1. Create Open Graph Tags

markdown ### Open Graph Tags (Facebook, LinkedIn, etc.)

Required OG Tags:

html <!-- Primary Open Graph Tags --> <meta property="og:type" content="article/website/product]"> <meta property="og:url" content="Full canonical URL]"> <meta property="og:title" content="OG-optimized title - up to 60 chars]"> <meta property="og:description" content="OG description - up to 200 chars]"> <meta property="og:image" content="Image URL - 1200x630px recommended]">

<!-- Optional but Recommended --> <meta property="og:site_name" content="Website Name]"> <meta property="og:locale" content="en_US">

OG Type Selection Guide:

| Page Type | og:type | |-----------|---------| | Blog post | article | | Homepage | website | | Product | product | | Video | video.other | | Profile | profile |

OG Title Considerations:

• Can be different from title tag
• Optimize for social sharing context
• More conversational tone acceptable
• Up to 60 characters ideal

OG Description Considerations:

• Can be longer than meta description (up to 200 chars)
• Focus on shareability
• What would make someone click when shared?

OG Image Requirements:

• Recommended size: 1200x630 pixels
• Minimum size: 600x315 pixels
• Format: JPG or PNG
• Keep text to less than 20% of image
• Include branding subtly

1. Create Twitter Card Tags

markdown ### Twitter Card Tags

Card Type Selection:

| Card Type | Best For | Image Size | |-----------|----------|------------| | summary | Articles, blogs | 144x144 min | | summary_large_image | Visual content | 300x157 min | | player | Video/audio | 640x360 min | | app | Mobile apps | 800x418 |

Twitter Card Code:

html <!-- Twitter Card Tags --> <meta name="twitter:card" content="[summary_large_image/summary]"> <meta name="twitter:site" content="@[YourTwitterHandle]"> <meta name="twitter:creator" content="@[AuthorTwitterHandle]"> <meta name="twitter:title" content="[Title - 70 chars max]"> <meta name="twitter:description" content="[Description - 200 chars max]"> <meta name="twitter:image" content="[Image URL]"> <meta name="twitter:image:alt" content="[Image description for accessibility]">

Twitter-Specific Considerations:

• Shorter titles work better (under 70 chars)
• Include @mentions if relevant
• Hashtag-relevant terms can help discovery
• Test with Twitter Card Validator

1. Additional Meta Tags

markdown ### Additional Recommended Meta Tags

Canonical URL (Prevent duplicates): html <link rel="canonical" href="[Preferred URL]">

Robots Tag (Indexing control): html <meta name="robots" content="index, follow">

Viewport (Mobile optimization): html <meta name="viewport" content="width=device-width, initial-scale=1">

Author (For articles): html <meta name="author" content="[Author Name]">

Language: html <html lang="en">

Article-Specific (For blog posts): html <meta property="article:published_time" content="[ISO 8601 date]"> <meta property="article:modified_time" content="[ISO 8601 date]"> <meta property="article:author" content="[Author URL]"> <meta property="article:section" content="[Category]"> <meta property="article:tag" content="[Tag 1]">

1. Generate Complete Meta Tag Block

markdown ## Complete Meta Tags

Copy and paste this complete meta tag block:

html <!-- Primary Meta Tags --> <title>Optimized Title]</title> <meta name="title" content="Optimized Title]"> <meta name="description" content="Optimized Description]"> <link rel="canonical" href="Canonical URL]">

<!-- Open Graph / Facebook --> <meta property="og:type" content="type]"> <meta property="og:url" content="URL]"> <meta property="og:title" content="OG Title]"> <meta property="og:description" content="OG Description]"> <meta property="og:image" content="Image URL]"> <meta property="og:site_name" content="Site Name]">

<!-- Twitter --> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:url" content="URL]"> <meta name="twitter:title" content="Twitter Title]"> <meta name="twitter:description" content="Twitter Description]"> <meta name="twitter:image" content="Image URL]">

<!-- Additional --> <meta name="robots" content="index, follow"> <meta name="author" content="Author]">

1. CORE-EEAT Alignment Check

Verify meta tags align with content quality standards. Reference: CORE-EEAT Benchmark

markdown ### CORE-EEAT Meta Tag Alignment

| Check | Status | Notes | |-------|--------|-------| | C01 Intent Alignment: Title promise matches actual content delivery | ✅/⚠️/❌ | Does the title accurately represent what the page delivers?] | | C02 Direct Answer: Meta description reflects the core answer available in first 150 words | ✅/⚠️/❌ | Does the description preview the direct answer?] |

If C01 fails: Title is misleading — rewrite to match actual content. If C02 fails: Content may need restructuring to front-load the answer, or description should better reflect available content.

1. Provide CTR Optimization Tips

markdown ## CTR Optimization Analysis

### Power Words Used

• Word 1] - Creates emotion/action]
• Word 2] - Creates emotion/action]

### CTR Boosting Elements

| Element | Present | Impact | |---------|---------|--------| | Numbers | Yes/No | +20-30% CTR | | Current Year | Yes/No | +15-20% CTR | | Power Words | Yes/No | +10-15% CTR | | Question | Yes/No | +10-15% CTR | | Brackets | Yes/No | +10% CTR |

### A/B Test Suggestions

Test these variations:

Version A (Current):

• Title: Title]
• Description: Description]

Version B (Test):

• Title: Alternative title]
• Description: Alternative description]
• Hypothesis: Why this might perform better]

Validation Checkpoints

Input Validation

• ] Primary keyword confirmed and matches page content
• ] Page type identified (blog/product/landing/service/homepage)
• ] Target audience and search intent clearly defined
• ] Unique value proposition articulated

Output Validation

• ] Title length 50-60 characters (displays fully in SERP)
• ] Meta description length 150-160 characters
• ] Primary keyword appears in both title and description
• ] Open Graph image specified (1200x630px recommended)
• ] All HTML syntax valid (no unclosed quotes or tags)
• ] Source of each data point clearly stated (~~search console CTR data, ~~SEO tool competitor data, user-provided, or estimated)

Example

User: "Create meta tags for a blog post about 'how to start a podcast in current year]'"

Output:

markdown
## Meta Tags: How to Start a Podcast ([current year])

### Title Tag

<title>How to Start a Podcast in current year]: Complete Beginner's Guide</title>

**Length**: ~55 characters ✅
**Keyword**: "how to start a podcast" at front ✅
**Power Words**: "Complete", "Beginner's" ✅

### Meta Description

<meta name="description" content="Learn how to start a podcast in current year] with our step-by-step guide. Covers equipment, hosting, recording, and launching your first episode. Start podcasting today!">

**Length**: ~163 characters ✅
**Keyword**: Included naturally ✅
**CTA**: "Start podcasting today!" ✅

### Complete Meta Tag Block

<!-- Primary Meta Tags --> <title>How to Start a Podcast in current year]: Complete Beginner's Guide</title> <meta name="description" content="Learn how to start a podcast in current year] with our step-by-step guide. Covers equipment, hosting, recording, and launching your first episode. Start podcasting today!"> <link rel="canonical" href="https://yoursite.com/how-to-start-a-podcast/">

<!-- Open Graph / Facebook --> <meta property="og:type" content="article"> <meta property="og:url" content="https://yoursite.com/how-to-start-a-podcast/"> <meta property="og:title" content="How to Start a Podcast in current year] (Complete Guide)"> <meta property="og:description" content="Everything you need to launch your podcast: equipment recommendations, hosting platforms, recording tips, and step-by-step launch checklist. No experience required."> <meta property="og:image" content="https://yoursite.com/images/podcast-guide.jpg"> <meta property="og:site_name" content="Your Site Name">

<!-- Twitter --> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="How to Start a Podcast in current year]"> <meta name="twitter:description" content="Complete beginner's guide to launching your podcast. Equipment, hosting, recording, and more."> <meta name="twitter:image" content="https://yoursite.com/images/podcast-guide.jpg"> <meta name="twitter:site" content="@YourHandle">

<!-- Article Tags --> <meta property="article:published_time" content="YYYY-MM-DD]T08:00:00+00:00"> <meta property="article:author" content="https://yoursite.com/author/name"> <meta property="article:section" content="Podcasting"> <meta property="article:tag" content="podcasting"> <meta property="article:tag" content="content creation">

### A/B Test Variations

**Title Variation B**:
"Start a Podcast in [current year]: Step-by-Step Guide (+ Free Checklist)"

**Title Variation C**:
"How to Start a Podcast: [current year] Guide [Equipment + Software + Tips]"

**Description Variation B**:
"Want to start a podcast in [current year]? This guide covers everything: equipment ($100 budget option), best hosting platforms, recording tips, and how to get your first 1,000 listeners."

Page-Type Templates

Homepage

html
<title>[Brand Name] - [Primary Value Proposition]</title>
<meta name="description" content="[Brand] helps [audience] [achieve goal]. [Key feature/benefit]. [CTA]">

Product Page

html
<title>[Product Name] - [Key Benefit] | [Brand]</title>
<meta name="description" content="[Product] [key features]. [Price/offer if applicable]. [Social proof]. [CTA]">

Blog Post

html
<title>[How to/What is/Number] [Keyword] [Benefit/Year]</title>
<meta name="description" content="[What they'll learn]. [Key points covered]. [CTA]">

Service Page

html
<title>[Service] in [Location] - [Brand] | [Differentiator]</title>
<meta name="description" content="[Service description]. [Experience/credentials]. [Key benefit]. [CTA]">

Tips for Success

1. Front-load keywords - Put important terms at the beginning
2. Match intent - Description should preview what page delivers
3. Be specific - Vague descriptions get ignored
4. Test variations - Small changes can significantly impact CTR
5. Update regularly - Add current year, refresh messaging
6. Check competitors - See what's working in your SERP

Title Tag Formula Patterns

Proven Title Formulas

| Formula | Template | Example | Best For | |---------|----------|---------|---------| | How-To | How to Achieve Result] (Year]) | How to Improve SEO Rankings (2026) | Informational guides | | Number List | Number] Adjective] Topic] for Audience] | 15 Proven SEO Strategies for E-commerce | Listicles | | Question | Question]? Here's Answer Preview] | What Is Technical SEO? Complete Guide | Definition content | | Comparison | Option A] vs Option B]: Differentiator] | Ahrefs vs SEMrush: Which SEO Tool Wins? | Comparison pages | | Year-Based | Best Topic] in Year] (Tested/Ranked]) | Best SEO Tools in 2026 (Expert Tested) | Evergreen + fresh | | Benefit-Driven | Benefit]: How to Achieve It] | Rank #1 on Google: 10-Step SEO Checklist | High-CTR pages | | Parenthetical | Topic] (Modifier]) | Link Building Guide (With Templates) | Adding value signal | | Negative | Number] Topic] Mistakes Consequence] | 7 SEO Mistakes That Kill Your Rankings | Problem-awareness content |

Title Tag Power Words

| Category | Power Words | Use Sparingly | |----------|-----------|---------------| | Urgency | Now, Today, Quick, Fast, Instant, 2026 | Don't overuse; pair with substance | | Value | Free, Proven, Complete, Essential, Ultimate | Avoid hyperbole without backing | | Specificity | Exact number], Step-by-Step, Checklist, Template | More specific = more clicks | | Curiosity | Secret, Little-Known, Surprising, Actually | Must deliver on the promise | | Authority | Expert, Research-Backed, Data-Driven, Tested | Only use when genuinely expert content | | Emotional | Best, Worst, Mistakes, Warning, Powerful | Balance emotion with credibility |

Title Tag Length Optimization

| Length Range | SERP Behavior | Recommendation | |-------------|--------------|----------------| | <30 characters | May appear thin | Expand with modifier or brand | | 30-50 characters | Fully displayed on all devices | Ideal for mobile-first | | 50-60 characters | Full display on desktop, may truncate mobile | Sweet spot for desktop | | 60-65 characters | Truncated on some devices | Front-load keywords | | >65 characters | Truncated everywhere | Avoid — key info gets cut |

Meta Description Copywriting Frameworks

AIDA Framework

| Element | What It Does | Example | |---------|-------------|---------| | Attention | Hook with a bold claim or question | "Want to double your organic traffic?" | | Interest | Build relevance | "This guide covers 15 proven strategies..." | | Desire | Show benefit | "...used by top-ranking sites to increase traffic by 200%." | | Action | CTA | "Read the full guide now." |

Full Example: "Want to double your organic traffic? This guide covers 15 proven SEO strategies used by top-ranking sites to increase traffic by 200%. Read the full guide now." (158 chars)

PAS Framework

| Element | What It Does | Example | |---------|-------------|---------| | Problem | Identify pain point | "Struggling to rank on Google?" | | Agitate | Amplify the problem | "Most SEO guides are outdated and miss key ranking factors." | | Solution | Offer the solution | "Our 2026 guide covers what actually works. Read now." |

Benefit-Proof-CTA Framework

| Element | Example | |---------|---------| | Benefit | "Learn the exact SEO process that grew our traffic 5x" | | Proof | "— with real data from 200+ audits." | | CTA | "Get the free checklist." |

CTR Optimization Data

Factors That Increase Organic CTR

| Factor | CTR Impact | Implementation | |--------|-----------|----------------| | Number in title | +20-30% | "7 Ways", "15 Tips", "2026" | | Question in title | +14% | Start with How, What, Why | | Emotional words | +7% | "Proven", "Essential", "Mistake" | | Brackets/parentheses | +38% | "Guide]", "(With Examples)" | | Current year | +10-15% | "Best SEO Tools 2026" | | Power words | +12% | See Power Words table above | | Match search intent | +15-25% | Align title with SERP expectations | | Rich results (schema) | +30% | FAQ, HowTo, Review stars |

Open Graph Best Practices by Platform

Platform-Specific OG Optimization

| Platform | Image Size | Title Length | Description Length | Special Tags | |----------|-----------|-------------|-------------------|-------------| | Facebook | 1200x630px | 40-60 chars | 125-155 chars | og:type, og:locale | | Twitter/X | 1200x600px | 70 chars max | 200 chars | twitter:card, twitter:site | | LinkedIn | 1200x627px | 70 chars | 150 chars | Standard OG tags | | Pinterest | 1000x1500px (2:3) | 100 chars | 500 chars | og:type=article preferred | | Slack | 500x500px min | Full title | First ~300 chars | Standard OG tags |

OG Tag Checklist

| Tag | Required? | Notes | |-----|----------|-------| | og:title | Yes | Can differ from HTML title; optimize for social sharing | | og:description | Yes | Social-optimized; can differ from meta description | | og:image | Yes | Must be absolute URL; minimum 200x200px, ideal 1200x630px | | og:url | Yes | Canonical URL | | og:type | Yes | "website" for homepage, "article" for blog posts | | og:site_name | Recommended | Your brand name | | og:locale | Recommended | e.g., "en_US" | | twitter:card | Recommended | "summary_large_image" for articles | | twitter:site | Recommended | @yourbrand |

Reference Materials

• Meta Tag Formulas — Proven title and description formulas with templates, power words, and CTR data

Related Skills

• seo-content-writer — Create content for meta tags
• schema-markup-generator — Add structured data
• on-page-seo-auditor — Audit all meta tags
• serp-analysis — Analyze competitor meta tags
• geo-content-optimizer — GEO optimization complements meta tag improvements
• content-quality-auditor — Full CORE-EEAT audit includes C01/C02 items that meta tags address