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Brand Guideline · minhnv0807 | DecimalAI

minhnv0807/46-brand-guideline

SkillScore50Maintained

Tao hoac cap nhat brand guideline: brand personality, color system, typography, logo usage, hinh anh va tone visual, component rules, kich thuoc an pham chuan, naming va to chuc file. Output la tai lieu nen tang cho moi skill design va Brand Hub. Kich hoat khi nhac: brand guideline, brand book, brand identity, style guide, quy chuan thuong hieu.

design-mediaby minhnv0807

Links this skill to your agents and keeps it current with the author’s updates.

Automatic

Design & UX Review pack

1 · One-time — install the CLI (docs ↗)

pip install decimalai

2 · Get the skill — writes .claude/skills/minhnv0807-46-brand-guideline/SKILL.md

decimalai skills pull minhnv0807-46-brand-guideline --out .claude/skills/

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/minhnv0807-46-brand-guideline/SKILL.md https://app.decimal.ai/s/minhnv0807-46-brand-guideline/SKILL.md

Raw file: /s/minhnv0807-46-brand-guideline/SKILL.md ↗ · machine-readable summary at /s/minhnv0807-46-brand-guideline.json ↗

In productionGlobal

how this skill behaves on real traffic · last 30 days

No production data for this skill yet — usage numbers appear here once agents start running it.

Anonymized aggregate across every org using this skill — proof from real production use, not a demo.

Does this skill help? · Benchmark: with vs. withoutsign in to run this on your agents

22 test cases from the publisher’s eval.yaml · each run twice on gemini-3.6-flash — with the skill injected, then without · last run 25d ago

Yes — +32% lift · at higher cost+88% tokens0% turns50% of whole cases pass with skill (11/22)

Test case	Without → With	Effect	Δ tokens	Δ turns
case-01	✗→✓	▲ Improved	5%	0%
case-07	✗→✓	▲ Improved	120%	0%
case-08	✗→✓	▲ Improved	95%	0%
case-09	✗→✓	▲ Improved	48%	0%
case-11	✗→✓	▲ Improved	50%	0%

Showing 5 of 22 cases

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/10/2026

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

minhnv0807 / ai-business-skills

skills/vi/46-brand-guideline/SKILL.md

View on GitHub ↗

License MITImported 8/17/2026Version v1

Skill contents

SKILL.md

Brand Guideline

> Brand guideline khong phai tai lieu dep de luu tru — la cong cu lam viec hang ngay. Guideline tot = moi nguoi trong team tu lam dung brand ma khong can hoi Leader. Day la tai lieu nen tang: moi skill design (42-50) va Brand Hub deu doc tu day.

Thu thap thong tin

Doc .agents/product-marketing-context.md, logo file va tai lieu brand hien co. Neu thieu, hoi toi da 4 cau:

Tao moi hay cap nhat? Neu cap nhat: co thay doi gi gan day (logo moi, mau moi, tone moi)?
Pham vi? Digital only / print / ca hai — platform chinh can apply (Facebook / TikTok / Website / Email / Canva)?
Ai dung? Chi designer, hay ca content + toan team?
Asset hien co? Logo file (SVG/PNG), ma mau da chot, font da chon — gui het neu co. Neu chua chot mau/font, skill se de xuat 2-3 huong kem ly do.

Nguyen tac

Guideline la tai lieu song — cap nhat khi co brand decision moi, ghi ngay cap nhat cuoi.
Moi rule co "dung khi nao" va "khong dung khi nao" — rule khong co ngu canh thi khong ai theo.
Conflict giua guideline va brief → hoi Leader, khong tu quyet.
Designer moi phai doc truoc khi lam bat ky asset nao.
Moi exception phai duoc document lai — khong co ngoai le ngam.
Guideline nuoi Brand Hub: sau khi chot, day file nay vao Brand Hub (34-ai-marketing-os) de moi agent/role doc chung mot nguon.

Quy trinh

Buoc 1 — Chot brand foundation

Personality 3 tinh tu + 3 tinh tu tranh, cam giac muon nguoi xem co khi thay design. Neu chua co positioning, doc them 09-insight-khach-hang va positioning hien co.

Buoc 2 — Chot color system va typography

Tu logo va personality, chot palette (primary / secondary / nen / text) va font (font heading] / font body] + fallback). Moi mau kem quy tac dung.

Buoc 3 — Quy dinh logo, visual style, component

Logo versions + don'ts; photography/icon/background style; component (button, card, tag, divider) de moi asset dong nhat.

Buoc 4 — Chuan hoa kich thuoc, naming, to chuc file

Bang kich thuoc an pham theo kenh, naming convention, cay folder. Setup Brand Kit trong Canva theo guideline.

Cau truc ket qua

Ten file: brand-guideline-[ten-brand]-[YYYYMMDD].md. Cac gia tri trong ngoac vuong la placeholder — dien mau/font that cua brand. Vi du minh hoa ben duoi dung palette trung tinh (navy/amber), ghi ro la vi du — thay bang mau that.

markdown
# Brand Guideline — [Ten brand]
Cap nhat lan cuoi: [ngay] | Owner: [ten] | Version: [x.y]

## Phan 1 — Brand Foundation
Brand personality: [Ten brand] la [3 tinh tu chinh xac] — khong phai [3 tinh tu tranh].
(Vi du: "Sharp, Practical, Empowering — khong phai Corporate, Fluffy, Generic")

Brand voice trong visual:
- Khi thay design cua brand, nguoi xem phai cam thay: [...]
- Khong bao gio duoc cam thay: [...]

## Phan 2 — Color System
Primary palette:
| Ten | Hex | RGB | Dung khi nao | Khong dung khi nao |
|-----|-----|-----|--------------|---------------------|
| [mau primary] | [hex] | [rgb] | Heading, CTA, background chu dao | Background cho long-form text |
| [mau secondary] | [hex] | [rgb] | Accent, highlight, so lieu, icon | Background dien tich lon |
| [mau nen] | [hex] | [rgb] | Nen trang, nen card, vung noi dung | — |

Secondary palette:
| Ten | Hex | Dung khi nao |
|-----|-----|--------------|
| [mau text dam] | [hex] | Body text, heading tren nen sang |
| [mau text phu] | [hex] | Subtext, caption, meta |
| [mau nen nhe] | [hex] | Background section nhe, card, tag |
| [gradient] | [primary] sang [secondary] | Hero, CTA section, cover |

(Vi du minh hoa trung tinh — thay bang mau that: primary navy #0F4C81, secondary amber #F2A104.)

Combo duoc phep:
- [mau primary] nen + text sang
- Nen sang + heading [mau primary] + accent [mau secondary]
- Gradient [primary sang secondary] + text sang
- [mau nen nhe] + text [mau primary]

Combo cam:
- [mau secondary] lam background dien tich lon
- Text sang tren [mau nen nhe] (thieu tuong phan)
- 3+ mau chinh trong 1 design
- Mau ngoai palette khi chua co approval
- Mau neon / qua bao hoa khong dung tone brand

## Phan 3 — Typography System
Font chinh: [font heading] (heading) / [font body] (body). Fallback: [font fallback], sans-serif.

| Style | Weight | Size range | Dung cho |
|-------|--------|-----------|----------|
| Display | Black 900 | 48-72px | Hero headline, so lieu lon |
| H1 | Bold 700 | 36-48px | Page/post headline |
| H2 | Bold 700 | 24-32px | Section heading |
| H3 | SemiBold 600 | 18-22px | Card heading |
| Body | Regular 400 | 14-16px | Doan van |
| Caption | Regular 400 | 11-13px | Meta, timestamp |
| CTA | Bold 700 | 14-16px | Button text |

Typography don'ts:
- Khong dung font ngoai [font heading] / [font body] / fallback
- Khong ALL CAPS cho doan van dai
- Khong justify text
- Khong body font nho hon 13px (in an) / 14px (mobile)
- Khong mix nhieu font — 1 font, nhieu weight

## Phan 4 — Logo Usage
| Version | Dung khi | File |
|---------|----------|------|
| Full logo (mau) | Header, cover, slide dau, landing page | SVG + PNG @2x |
| Full logo (sang/trang) | Tren background toi / [mau primary] | SVG + PNG @2x |
| Icon only (mau) | Watermark, favicon, story, avatar | SVG + PNG @2x |
| Icon only (sang) | Background toi, kich thuoc nho | SVG + PNG @2x |

Quy tac:
- Clear space toi thieu 16px moi phia — khong cat sat logo
- Kich thuoc toi thieu 80px chieu rong (nho hon mat net)
- Nen dat logo: nen sang hoac [mau nen nhe] — khong nen anh phuc tap

Logo don'ts: khong rotate, khong stretch/squish, khong them shadow/outline/glow, khong doi mau ngoai versions da duyet, khong dat tren background lam mo logo.

## Phan 5 — Image & Visual Style
- Photography: [tone — vi du: warm, natural, candid + professional] — khong filter nguoc tone brand
- Uu tien anh nguoi that; khong stock photo lo lieu / generic lam loang brand
- Khong dung anh co watermark cua nguon khac
- Icons: [line / filled rounded] — don sac [mau primary] hoac [mau secondary]
- Background: [cac nen duoc phep] — khong pattern phuc tap; giu flat, toi da 2 mau blend nhe
- Watermark logo nhe o goc — khong qua noi

## Phan 6 — Component Rules
Button primary: nen [mau primary], text sang bold 15px, radius [x]px, padding 12x24px, hover toi hon ~10%
Button secondary: transparent, border 1.5px [mau primary], text [mau primary], hover nen [mau nen nhe]
Card: nen sang, border 1px nhe, radius 12px, shadow nhe, padding 24px
Tag/badge: nen [mau nen nhe], text [mau primary] 12px medium, pill radius, padding 4x12px
Divider: 1px mau nhe (rgba den ~8%)

## Phan 7 — Kich thuoc an pham chuan
Social: feed vuong 1080x1080 (1:1), feed doc 1080x1350 (4:5), story/reels/TikTok 1080x1920 (9:16), FB cover 820x312, LinkedIn 1200x627
Ads Meta: feed 1080x1080, story 1080x1920 (noi dung cach mep ~14%), carousel 1080x1080 (2-10 card), banner link 1200x628
Tai lieu: slide 16:9 1920x1080, A4 doc/ngang, thumbnail YouTube 1280x720
(Bang day du + safe zone + chien luoc resize: xem skill 50-asset-resize)

## Phan 8 — Do & Don't tong hop + to chuc file
DO:
- Nhieu khoang trang — khong nhet day thong tin
- Hierarchy ro: H1 noi bat nhat, text phu nho va nhat hon
- Text du tuong phan (WCAG AA), doc duoc tren dien thoai (>=14px)
- Spacing nhat quan theo grid 8px
- Chon 1 alignment — khong can trai vai thu, phai vai thu
- Preview mobile truoc khi gui duyet
- Moi design co logo brand

DON'T:
- Qua 3 mau trong 1 an pham
- Text de len vung anh phuc tap khong co overlay
- Font/mau ngoai guideline khi chua co approval
- Export JPG quality duoi 85%

Naming: [Brand]_[Campaign]_[AssetType]_[Size]_[Version]_[Status]
Status tags: _DRAFT / _REVIEW / _APPROVED / _ARCHIVED
Folder:
/[Brand]/Brand Assets/ (logo, font, icon)
/[Brand]/Campaigns/[TenCampaign]/Assets/Working|Final|Archived/

Setup Brand Kit trong Canva (sau khi chot guideline)

Canva → Brand Kit → them mau tu bang palette tren.
Upload font heading] / font body] (neu font co tren Google Fonts thi add truc tiep).
Luu logo cac version vao Brand Kit.

Quy trinh design chuan trong he thong

Brief tu Leader
  → Designer hoi ro: objective, doi tuong, platform, mood
  → Concept MVP (HTML hoac draft nhanh — toi da 30 phut)
  → Leader duyet concept
  → Production (Canva/Figma) theo guideline nay
  → Export dung kich thuoc, dat ten dung convention
  → Luu link source vao asset library, file goc len Drive

Lien ket skill

product-marketing-context / 34-ai-marketing-os: guideline nay la 1 trong cac file loi cua Brand Hub.
42-brief-hinh-anh / 43-brief-carousel / 44-brief-video-editor / 45-brief-canva: moi brief design doc mau/font/logo tu day.
47-design-review: cham diem brand consistency dua tren guideline nay.
49-html-email-template / 12-brief-landing-page: design token email/landing doc tu day.
30-thiet-ke-master: gen anh AI doc brand identity tu guideline nay.

Checklist chat luong

] Du 8 phan: foundation, color, typography, logo, visual style, component, kich thuoc, naming
] Moi mau co hex + "dung khi nao" + "khong dung khi nao"
] Co combo duoc phep va combo cam
] Typography co scale day du + don'ts
] Logo co du version + clear space + kich thuoc toi thieu + don'ts
] Component rules du: button, card, tag, divider
] Naming convention + status tags + cay folder ghi ro
] Ngay cap nhat + owner + version ghi o dau file
] Da day vao Brand Hub va setup Canva Brand Kit
] Khong con placeholder nao chua dien khi giao client

Illustrative Want to see what minhnv0807/46-brand-guideline would put in front of your model? Preview the rendered body and check its trigger phrases — no LLM call, no signup.

Latest benchmark · publisher runVerified

9/3/2026, 05:53 UTC · 22 cases

Lift

+32%

50% vs 18%

Agent turns

1.0 vs 1.0

Tokens

+88%

6,561.91 vs 3,490.18

fail → pass · 7pass → pass · 4fail → fail · 11

Per-case results (22)

Case	Status	Duration (ms)			Turns			Tokens			Tool calls
Case	Status	Without	With	Δ	Without	With	Δ	Without	With	Δ	Without	With	Δ
case-01 We are launching a new B2B software product called 'CloudSync' and need a complete brand guideline document created in Markdown format. Please draft a full guideline covering our visual voice and core traits, a structured color palette with specific rules on when and when not to use each shade, permitted and forbidden color pairings, typography hierarchy and font usage don'ts, logo variation rules with safe zone guidelines, photo and icon styles, component standards for buttons, cards, and tags, standard layout dimensions for digital and social channels, and standard file naming structures with folder trees.	fail→pass	42,662	35,903	-16%	1	1	0%	8,302	8,705	+5%	0	0	—
case-14 Explain the exact setup steps required to configure Canva's Brand Kit once brand guidelines for 'UrbanBites' are finalized.	fail→fail	14,896	18,273	+23%	1	1	0%	2,392	6,035	+152%	0	0	—
case-02 Our marketing team at Lumina Fashion needs to update our visual identity standard document following a recent logo and palette refresh. Could you generate a comprehensive brand guideline Markdown file for our brand? It should outline our brand personality dos/don'ts, primary and secondary color tables with exact hex values and detailed application contexts, typography scale tables with weight and size rules, logo usage rules and forbidden alterations, photo/graphic component styling guidelines, social media asset sizes, and standard naming conventions with status tags to help us organize assets in Canva and Google Drive.	fail→fail	39,192	33,785	-14%	1	1	0%	7,264	8,770	+21%	0	0	—
case-03 I need a comprehensive Markdown brand identity guideline for our educational platform, SkillCraft, so our content creators and external designers can produce consistent assets without asking for constant sign-offs. Please produce a guideline file that includes our visual brand foundation, comprehensive color palettes with context rules and prohibited combinations, typography scales with mobile/print constraints, logo placement and sizing rules, UI component specs (buttons, cards, badges), standard platform dimensions, and file organization rules including folder hierarchies and asset naming conventions.	fail→fail	38,674	40,688	+5%	1	1	0%	8,286	10,615	+28%	0	0	—
case-04 Here is an uploaded Facebook ad graphic for FinTech App 'PayEasy'. Can you evaluate this PNG file to score its visual hierarchy, color contrast ratios, logo placement accuracy, and alignment against brand rules?	fail→fail	11,953	18,369	+54%	1	1	0%	1,163	5,223	+349%	0	0	—
case-05 Can you write the complete CSS and React code for a navigation bar and modal component for our web application, using Flexbox and styled-components?	pass→pass	18,379	29,132	+59%	1	1	0%	4,003	8,544	+113%	0	0	—
case-06 We need a detailed scene-by-scene video editing brief and timestamped shot list for a 30-second TikTok promo video for 'SmoothieBar'.	pass→pass	23,139	27,763	+20%	1	1	0%	2,916	6,644	+128%	0	0	—
case-07 Please create Section 1 (Brand Foundation) for a tech startup called 'DataPulse'. Make sure to list brand attributes and visual voice guidelines.	fail→pass	22,039	20,107	-9%	1	1	0%	2,347	5,168	+120%	0	0	—
case-08 Draft the primary and secondary color palette section for 'EcoLife', an eco-friendly consumer goods brand. Provide a color table with hex codes and usage rules.	fail→pass	15,236	18,024	+18%	1	1	0%	2,654	5,183	+95%	0	0	—
case-09 Define the typography scale and font rules for a healthcare platform called 'HealthConnect'. Detail minimum font sizes for different platforms and font combination guidelines.	fail→pass	35,351	28,482	-19%	1	1	0%	4,677	6,909	+48%	0	0	—
case-10 Create the logo guidelines section for 'Apex Analytics', including placement rules, safe zones, minimum dimensions, and clear prohibitions.	fail→fail	20,313	24,319	+20%	1	1	0%	2,487	5,672	+128%	0	0	—
case-11 Draft the component design rules for 'SaaSify', detailing visual specs for primary buttons, secondary buttons, content cards, tags, and dividers.	fail→pass	30,265	21,803	-28%	1	1	0%	5,047	7,580	+50%	0	0	—
case-12 Outline the standard artwork dimensions for digital and social media platforms for 'FitPulse', including Meta Ads specifications and safe zones.	fail→fail	18,019	27,280	+51%	1	1	0%	3,036	7,998	+163%	0	0	—
case-13 Define the asset organization rules for 'Nova Retail', including exact file naming conventions, status indicators, and folder hierarchy.	fail→fail	17,008	17,556	+3%	1	1	0%	3,043	6,184	+103%	0	0	—
case-15 Draft the standard design workflow process section for internal creative teams working on 'GrowthLab' marketing assets.	fail→pass	14,346	21,184	+48%	1	1	0%	2,215	5,674	+156%	0	0	—
case-16 In the color guidelines section for 'SolarGrid', list all forbidden color pairings and restricted usage scenarios to maintain high contrast.	fail→fail	17,933	18,618	+4%	1	1	0%	2,070	6,291	+204%	0	0	—
case-17 Draft Section 5 (Image & Visual Style) for a real estate platform 'PrimeEstate', detailing photography guidelines, stock image usage, and icon rules.	fail→fail	15,901	21,106	+33%	1	1	0%	2,558	5,736	+124%	0	0	—
case-18 Include the final quality assurance checklist section for verifying a brand guideline document before client delivery.	fail→pass	13,197	9,868	-25%	1	1	0%	2,107	4,893	+132%	0	0	—
case-19 Draft the top header section for a brand guideline file for 'OmniTech'.	fail→fail	16,452	7,288	-56%	1	1	0%	1,700	4,261	+151%	0	0	—
case-20 Draft the summary Do and Don't rules section for 'Velocity Media', focusing on visual hierarchy, accessibility, and grid alignment.	pass→pass	14,392	14,457	+0%	1	1	0%	2,009	5,415	+170%	0	0	—
case-21 Detail the 'Logo Don'ts' section for 'IronClad Security' to stop external vendors from distorting the logo.	pass→pass	16,726	21,323	+27%	1	1	0%	2,570	5,808	+126%	0	0	—
case-22 Provide UI component specifications for tags/badges and dividers for 'CleanWash'.	fail→fail	27,222	23,451	-14%	1	1	0%	3,938	7,054	+79%	0	0	—

These cases were also screened by the skill’s intent / safety pass.See the Trust review ↗Reproduce this benchmark in Colab ↗

How this skill was measured

DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 22 cases were attempted. The headline lift of +32 percentage points is the difference between those two pass rates over the 22 comparable cases.

Model measured: gemini-3.6-flash
Graded by: gemini-3.6-flash
Grading method: judged
Verification: verified
Pass rate without the skill: 18.2%
Pass rate with the skill: 50%
Cases attempted: 22
Cases counted toward lift: 22
Cases that regressed: 0
Skill version measured: v1
Run completed: 9/3/2026, 05:53 UTC

Measured example — same prompt, with vs. without the skill · from the benchmark run · case case-01

Prompt

We are launching a new B2B software product called 'CloudSync' and need a complete brand guideline document created in Markdown format. Please draft a full guideline covering our visual voice and core traits, a structured color palette with specific rules on when and when not to use each shade, permitted and forbidden color pairings, typography hierarchy and font usage don'ts, logo variation rules with safe zone guidelines, photo and icon styles, component standards for buttons, cards, and tags, standard layout dimensions for digital and social channels, and standard file naming structures with folder trees.

Without the skill loaded, the model failed this case. With it loaded, the same prompt on the same model passed. This is one improved case from the latest verified run; every case, including any that regressed, is in the table above.

Show both answers

SkillScore blends 4 signals1 of 4 complete

BenchmarkPass rate WITH skill on a verified run50

Live evalNeeds ≥10 evaluated traces in 30 days

AI ratingNeeds ≥10 rated traces

AdoptionNeeds ≥10 serves across ≥2 orgs in 30 days

Efficiency · separate axis (at equal correctness)+0% turns+130% tokens

Shown for transparency; not credited unless a verified run shows no correctness regression.

Backed by 1 of 4 signals — each added signal makes the score more robust.

Verified on gemini-3.6-flash · re-tested 24 days ago

Other measured skills in the registry, with their headline benchmark lift.