Loading skill
Install any skill in seconds. Free to start, no credit card required.
Get Started Free →mkurman/copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
Passed 19 of 22 test cases with the skill, and 13 of 22 without it.
and 5 more in the full report
6 fixed13 passed either way3 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 6 test cases the skill fixed. Same model, same prompt, with and without the skill.
We are preparing a new paid ad campaign for an executive fitness coaching program designed for busy professionals who lack time to exercise. Could you draft high-converting ad copy for us? Please outline the best strategic framework for this angle, give me 2 or 3 headline variants, breakdown the body structure, suggest compelling CTA copy choices, and include actionable A/B test ideas.
| Checked | Without skill | With skill |
|---|---|---|
| Recommends PAS, AIDA, or BAB as the core strategic framework | Missed | Passed |
| Provides 2 to 3 distinct headline variants | Passed | Passed |
| Includes specific A/B test suggestions | Passed | Passed |
The instructions your model reads when the skill loads.
-----|-----------|----------| | PAS | Problem → Agitation → Solution | Direct-response; sales pages; landing pages | | AIDA | Attention → Interest → Desire → Action | Story-driven; ads; emails; editorials | | BAB | Before (problem) → After (outcome) → Bridge (how) | Transformation; testimonials; case studies | | FAB | Features → Advantages → Benefits | Product pages; feature lists | | 4 U's | Useful, Urgent, Unique, Ultra-specific | Headlines; subject lines |
| Formula | Example |
|---|---|
| How to [outcome] | "How to Double Your Conversions in 30 Days" |
| [Number] Ways to [benefit] | "7 Ways to Reduce Churn Without Hiring" |
| [Who] + [benefit] | "For Marketers Who Want to Ship Faster" |
| [Problem]? Here's [solution] | "Struggling with SEO? Here's the Fix" |
| [Before] → [After] | "From 0 to 10K Users in 90 Days" |
| The [adjective] [noun] for [audience] | "The Ultimate Guide for SaaS Founders" |
Rules: Front-load keywords; keep under 60 chars for SERP; avoid clickbait; match ad-to-page alignment.
Information gain (differentiation): Copy that restates what competitors say adds zero value. Lead with unique angle, proprietary data, or contrarian insight. "What does this headline/promise add that others don't?" See article-content for full information gain strategy in long-form.
test cases passed, vs 13 / 22 without
Published skills whose descriptions closely match this one, with their headline benchmark lift.
More skills from the same source and nearby in the registry, with their headline benchmark lift.