When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.
SkillScore95Maintained
Automatic
◆Marketing & Content pack
Last verified 8/21/2026
What it changes
Passed 21 of 22 test cases with the skill, and 9 of 22 without it.
Without skill41%
With skill95%
Checks it passed that the model alone missed
The headline is under 100 characters long.
The headline length is under 100 characters.
The headline is under 100 characters in length.
and 10 more in the full report
12 fixed9 passed either way1 still failing0 broke
Pass-rate lift
+55 pp
Tokens
+13%
Agent turns
0%
Response time
-11%
Model gemini-3.6-flashMeasured 8/21/2026v121 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 12 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 12
Prompt
We are launching a new line of biodegradable ocean packaging next month in Seattle. Can you draft an official press release for local and industry journalists? Please include a catchy headline, subheadline, lead paragraph, main body section, a quote from our CEO Sarah Jenkins, and a short company boilerplate.
What was checked, without and with the skill
Checked
Without skill
With skill
The headline contains fewer than 100 characters.
Missed
Passed
The lead paragraph contains between 50 and 75 words.
Passed
Passed
case-01 · gemini-3.6-flash · 8/21/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md43 linessingle file
---|-----------|
| Header | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo |
| Headline | Under 100 chars; strong action verbs; "Why should I care?" |
| Subheadline | Optional; additional context |
| Dateline | City, state, date |
| Lead | 50–75 words; all 5 W's (Who, What, When, Where, Why) |
| Body | 1–2 paragraphs; inverted pyramid; most newsworthy first |
| Quote | Executive/stakeholder; perspective, not fact repetition |
| Boilerplate | 2–3 sentence company description |
| Media contact | Name, email, phone |
Lead Paragraph
Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).
Quote Quality
Add perspective or emotion
Avoid generic corporate-speak
Don't repeat facts already stated
Writing Style
AP style
Short paragraphs (one idea each)
Clear language for easy journalist adaptation
Data and context to support claims
Output Format
Headline and subheadline
Lead paragraph
Body copy
Quote suggestion
Boilerplate
Related Skills
media-kit-page-generator: Media kit for press (assets)
press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get...