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Social Content · mkurman | DecimalAI

marketingby mkurman

Social Content

mkurman/social-content

Source mkurman/zorai ↗License MIT

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video h

SkillScore64Maintained

Automatic

Marketing & Content pack

Last verified 8/21/2026

What it changes

Passed 14 of 22 test cases with the skill, and 9 of 22 without it.

Without skill41%

With skill64%

Checks it passed that the model alone missed

Specifies 3 to 10 times per day for Twitter/X.
Restricts text density to 3 to 5 words per line.
Recommends turning Q&A highlights into a Twitter/X thread.

and 3 more in the full report

5 fixed9 passed either way8 still failing0 broke

Pass-rate lift: +23 pp
Tokens: +113%
Agent turns: 0%
Response time: -8%

Model gemini-3.6-flashMeasured 8/21/2026v114 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/mkurman-social-content/SKILL.md https://app.decimal.ai/s/mkurman-social-content/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add mkurman-social-content, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/mkurman-social-content/ and pins it in .decimal/skills.lock

decimalai skills add mkurman-social-content

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/mkurman-social-content/SKILL.md https://app.decimal.ai/s/mkurman-social-content/SKILL.md

Raw file: /s/mkurman-social-content/SKILL.md ↗ · machine-readable summary at /s/mkurman-social-content.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 5

Prompt

When reviewing podcast footage for clip extraction, what length and platform destination fits a complete mini-story arc with setup, conflict, and resolution?

What was checked, without and with the skill
Checked	Without skill	With skill
Identifies 60 to 90 seconds as the target duration for story arc video clips.	Missed	Passed
Recommends Instagram Reels, TikTok, or YouTube Shorts as the primary platforms for story arc clips.	Missed	Passed

case-14 · gemini-3.6-flash · 8/21/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md366 lines6 files

-------|----------|-----------|------------| | LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, stories | | Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes | | Instagram | Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels | | TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video | | Facebook | Communities, local businesses | 1-2x/day | Groups, native video |

For detailed platform strategies: See references/platforms.md

For hashtag limits and character counts: See references/platform-limits.md

Content Pillars Framework

Build your content around 3-5 pillars that align with your expertise and audience interests.

Example for a SaaS Founder

Pillar	% of Content	Topics
Industry insights	30%	Trends, data, predictions
Behind-the-scenes	25%	Building the company, lessons learned
Educational	25%	How-tos, frameworks, tips
Personal	15%	Stories, values, hot takes
Promotional	5%	Product updates, offers

Pillar Development Questions

For each pillar, ask:

What unique perspective do you have?
What questions does your audience ask?
What content has performed well before?
What can you create consistently?
What aligns with business goals?

Hook Formulas

Track record

Benchmark

14 / 22

test cases passed, vs 9 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

mkurman / zorai

skills/nontechnical/corey-marketingskills/social-content/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1Bundled 5 files

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