Case for Support Skill

Case for Support Skill

The case for support is the spine of all your fundraising — every appeal, proposal, and pitch draws from it. It works when it's donor-centred: not "help us, we need money" but "here's a problem you can solve, and here's exactly what your gift makes possible." This skill writes that case — urgent, evidence-backed, and built around the donor as the hero.

Working from a brief

Given "write a case for support for our literacy program", produce the full case anyway — build the argument from the mission described, and mark invented evidence or figures as (example — replace with real data). Never fabricate statistics as real; never withhold for missing detail.

Required Inputs

Ask for these only if they aren't already provided (else infer and label for replacement):

• Mission & the need — the problem, who it affects, and why it's urgent (evidence/figures if available).
• Your solution — what you do, the proof it works, and why your org is positioned to do it.
• The goal — what you're raising for (a campaign, program, or general support) and the target.
• Funding opportunities — specific things a gift funds, ideally at giving levels ($X funds Y).
• Audience — who you're asking (major donors, foundations, the public) and your voice.

Output Format

Case for Support: [organisation / campaign]

• The need — open with the problem, made vivid and urgent with evidence and a human face. Donor-centred framing: a problem they can help solve.
• Our solution — what you do, the model, and the proof it works (outcomes/evidence).
• Why us — what makes your org credible and uniquely able to deliver (track record, expertise, reach).
• The opportunity & impact — what a gift makes possible, concretely. Use giving levels where possible:

• The vision — what success looks like, and what won't happen without support (urgency).
• The ask — a clear, confident call to give, and how.