SERP Analysis

When to Use

• Analyzing search results for a keyword
• Classifying search intent
• Identifying SERP feature opportunities
• Competitive intelligence gathering

Intent Classification

Intent Types

| Intent | SERP Signals | User Goal | Content Format | |--------|--------------|-----------|----------------| | Informational | Wikipedia, knowledge panels, "what is" queries | Learn something | Guide, tutorial, explainer | | Commercial | Reviews, comparisons, "best X" queries | Compare options | Comparison, listicle, review | | Transactional | Product pages, shopping results, "buy X" | Purchase something | Product page, pricing | | Navigational | Brand homepage, login pages | Find specific site | Homepage, login page |

Classification Process

1. Search the keyword using WebSearch
2. Analyze result types:

• All informational = Informational intent
• Mix of reviews/comparisons = Commercial intent
• Product pages dominant = Transactional intent
• Single brand dominant = Navigational intent

1. Check for mixed intent (common for broad keywords)
2. Note confidence level (% of results supporting classification)

SERP Features

Feature Identification

| Feature | How to Identify | Optimization Strategy | |---------|-----------------|----------------------| | Featured Snippet | Box at top with answer | Direct answer in first 100 words | | People Also Ask | Expandable question boxes | FAQ section, answer common questions | | Image Pack | Row of images | High-quality images with alt text | | Video Results | YouTube thumbnails | Create video content | | Local Pack | Map with business listings | GMB optimization, location pages | | Knowledge Panel | Right sidebar info box | Schema markup, Wikipedia presence | | Sitelinks | Sub-links under main result | Clear site structure, internal linking |

Featured Snippet Types

| Type | Format | How to Optimize | |------|--------|-----------------| | Paragraph | Text block | 40-60 word direct answer | | List | Numbered/bulleted list | Use ordered/unordered lists | | Table | Data table | Use HTML tables | | Video | YouTube embed | Create relevant video content |

Competitive Analysis

Competitor Data to Collect

For each top 10 result, note:

1. Domain authority (relative, not exact)
2. Content format (guide, listicle, comparison, etc.)
3. Word count (approximate)
4. Heading structure (H2 topics covered)
5. Unique angle (what makes them different)
6. Content gaps (what they miss)

Competitor Matrix Template

| Rank | Domain | Format | Words | Unique Angle | Gap | |------|--------|--------|-------|--------------|-----| | 1 | {domain} | {format} | {count} | {angle} | {gap} | | 2 | {domain} | {format} | {count} | {angle} | {gap} | | ... | | | | | |

Output Format

markdown
## SERP Analysis: {keyword}

### Search Intent
- **Primary Intent**: {Informational | Commercial | Transactional | Navigational}
- **Confidence**: {percentage}%
- **Secondary Intent**: {if mixed}

### SERP Features Present
- [ ] Featured Snippet ({type})
- [ ] People Also Ask
- [ ] Image Pack
- [ ] Video Results
- [ ] Local Pack
- [ ] Knowledge Panel
- [ ] Sitelinks

### Competitor Analysis
| Rank | Domain | Format | Words | Unique Angle |
|------|--------|--------|-------|--------------|
| 1 | {domain} | {format} | {count} | {angle} |
...

### Content Gaps Identified
1. {gap} - {which competitors miss this}
2. {gap} - {which competitors miss this}

### Recommendations
1. **Content Format**: {recommended format based on SERP}
2. **Word Count**: {recommended based on competitors + 20%}
3. **Featured Snippet**: {opportunity and how to capture}
4. **Differentiator**: {unique angle to stand out}