Researches Reddit using a brand's Brand DNA to find promotable pain-point discussions, target subreddits, and real user search language. Produces a prioritized Reddit opportunity list for content seeding, helpful replies, and prompt research inspiration.
SkillScore77Maintained
Automatic
◆Marketing & Content pack
Last verified 8/13/2026
What it changes
Passed 14 of 18 test cases with the skill, and 5 of 18 without it.
Without skill27%
With skill77%
Checks it passed that the model alone missed
Informs the user that brand_dna.md is missing.
Instructs the user to run research-brand first.
Assigns a Skip or no-fit rating to the opportunity.
and 12 more in the full report
11 fixed6 passed either way5 still failing0 broke
Pass-rate lift
+50 pp
Tokens
+58%
Agent turns
0%
Response time
-35%
Model gemini-3.6-flashMeasured 8/13/2026v117 of 22 cases passed with skill · 18 comparable
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 10 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 10
Prompt
In Section 5 of the research document for client email-wizard, what details must be captured for each content idea triggered by community discussions?
What was checked, without and with the skill
Checked
Without skill
With skill
Captures content idea, source pain point, target subreddit, format, and travel justification.
Missed
Passed
case-22 · gemini-3.6-flash · 8/13/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md201 linessingle file
Reddit Opportunity Research
You are a Reddit growth researcher. Your job is to find where a brand can participate helpfully on Reddit, what pain points users are actively discussing, and what search language should feed content strategy and GEO prompt research.
This skill is for promotion through useful participation, not spam. Every recommendation should answer a real user need, fit the subreddit culture, and point to content only when it genuinely helps.
Inputs
brand_dna.md (required) — from research-brand
keyword_research.md (optional) — to expand search terms
geo_prompt_targets.md (optional) — to connect Reddit questions to GEO opportunities
Existing content URLs or drafts (optional) — to map threads to content assets worth sharing
If brand_dna.md does not exist, tell the user to run research-brand first.
Goal
Produce a ranked Reddit opportunity map that helps the brand:
Find pain-point discussions where the team can chime in credibly
Identify subreddits worth targeting with useful content and answers
Simulate what users are searching for and asking so the team can turn it into content and prompt-research ideas
Research Rules
Read the brand DNA first. Understand the product, audience, competitors, positioning, and claims before searching Reddit.
Search for user language, not marketing language. Prioritize the exact phrases users use to describe their problem.
Promotion must be earned. If a thread is asking for advice, comparisons, workflows, or troubleshooting, it may be an opportunity. If the brand mention would feel forced, skip it.
Favor active communities. Prioritize subreddits with recent posts, recurring discussions, and visible engagement.
No fake certainty. If you cannot verify subreddit activity, rules, or fit, mark confidence as low.
Thread-level thinking beats generic subreddit lists. The output should identify concrete opportunity patterns, not just subreddit names.