Ready to supercharge your AI agents?

Install any skill in seconds. Free to start, no credit card required.

Brand Identity · rampstackco | DecimalAI

design mediaby rampstackco

Brand Identity

rampstackco/brand-identity

Source rampstackco/claude-skills ↗License MIT

Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles.

SkillScore95Maintained

Automatic

Design & UX Review pack

Last verified 8/19/2026

What it changes

Passed 21 of 22 test cases with the skill, and 16 of 22 without it.

Without skill73%

With skill95%

Checks it passed that the model alone missed

Limit the total core color palette size to between 5 and 8 colors.
Organize the output into dedicated markdown files inside an identity folder structure.
Include a prefers-reduced-motion media query or accessibility constraint in the motion specification.

and 4 more in the full report

5 fixed16 passed either way1 still failing0 broke

Pass-rate lift: +23 pp
Tokens: +65%
Agent turns: 0%
Response time: -12%

Model gemini-3.6-flashMeasured 8/19/2026v121 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/rampstackco-brand-identity/SKILL.md https://app.decimal.ai/s/rampstackco-brand-identity/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add rampstackco-brand-identity, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/rampstackco-brand-identity/ and pins it in .decimal/skills.lock

decimalai skills add rampstackco-brand-identity

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/rampstackco-brand-identity/SKILL.md https://app.decimal.ai/s/rampstackco-brand-identity/SKILL.md

Raw file: /s/rampstackco-brand-identity/SKILL.md ↗ · machine-readable summary at /s/rampstackco-brand-identity.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 5

Prompt

Our company 'Acme Corp' already has a fully finalized logo, official hex color palette, approved typography fonts, and existing icon set. Can you compile these existing finalized visual assets into a comprehensive brand style guide portal website?

What was checked, without and with the skill
Checked	Without skill	With skill
Direct the user to brand style guide documentation workflows for publishing existing finalized brand assets.	Missed	Passed

case-02 · gemini-3.6-flash · 8/19/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md195 lines3 files

Brand Identity

Design or evaluate the visual artifacts that express a brand: logo system, color, typography, imagery, iconography, and motion. Stack-agnostic. Tool-agnostic.

This skill assumes a brand direction is already approved (positioning, mood, name). If not, run brand-ideation first.

When to use

Designing a logo system
Defining a brand color palette
Choosing brand typography
Developing iconography or illustration style
Defining imagery direction (photography, illustration)
Establishing motion principles
Auditing an existing identity for cohesion or gaps

When NOT to use

Brand direction is not yet defined (use brand-ideation)
Documenting a finished system (use brand-style-guide)
Defining voice and tone (use brand-voice)
Building UI components from an existing brand (use design-standards or design-system)

Required inputs

The brand name and approved positioning
The mood direction (from ideation, or supplied as references)
Audience and category context
Application contexts (web, print, packaging, motion - whatever applies)
Constraints (parent brand requirements, regulatory marks, accessibility minimums)

The framework: 5 elements

A complete identity has five elements. Each element should reinforce the others. Inconsistency between them is the most common identity failure.

Track record

Benchmark

21 / 22

test cases passed, vs 16 / 22 without

Adoption

Users: 1
Times used: 40

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

rampstackco / claude-skills

skills/brand-identity/SKILL.md

View on GitHub ↗

License MITImported 9/17/2026Version v1Bundled 2 files

Other skills for the same job

Published skills whose descriptions closely match this one, with their headline benchmark lift.

kostja94/brand-visual-generatorWhen the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics). Also use when the user mentions "brand style guide," "visual identity," "design system," "typography," "color palette," "brand guidelines," "AI brand aesthetics," "brand colors," "font choices," "spacing system," "design tokens," "motion," "distinctive design," "frontend aesthetics," "PowerPoint theme," "Google Slides brand," or "slide master colors." For brand story,Close match+32 pp pass-rate lift

More skills from the same source and nearby in the registry, with their headline benchmark lift.

Ready to supercharge your AI agents?

See it in action

What's inside

Brand Identity

When to use

When NOT to use

Required inputs

The framework: 5 elements

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

Related skills