Integration Orchestrator

Integration Orchestrator

A brief tells a team what to make. Creative direction tells them what it should feel like. Neither tells them when each decision locks, who reviews what, or what stops the next phase from starting before the prior one is done. That is the gap this skill fills.

The output is a phased orchestration plan the PM can paste into a calendar Monday morning and start running Tuesday. Phases, gates, lock points, handoffs, QA verification rules, and a platform-specific implementation guide for whatever stack the team actually uses (Jira, Linear, Notion, Figma, GitHub, agile sprints).

What this skill is

A creative-direction project has three layers. The brief layer defines scope, audience, deliverables, constraints, success criteria. The direction layer defines tone, aesthetic, relationship, and sensory ambition. Both produce written artifacts. Neither answers the temporal question: when does the brief lock, when does identity lock, when does copy lock, who reviews each, what gets blocked while a gate is open, what happens when a downstream task discovers the brief is wrong, and what makes "Done" mean tested rather than self-reported.

This skill produces that temporal layer. Most teams have briefs and creative direction but no orchestration plan. The result, by week 3, is everyone working in parallel with no shared sense of which decisions are still open and which are locked. Brief drift. Re-work. Identity tokens shifted after copy was already drafted against the old ones. Engineering shipping before design had a chance to review. "Done" tickets that were never actually verified.

The orchestration plan answers all of that. It is not theory. It is a phased timeline with calendar weeks, ticket templates the PM can paste into Jira or Linear, MCP commands for setup, gate definitions with measurable pass criteria, handoff specs with artifact requirements, and QA verification gates with Playwright or Chrome MCP invocations.

When to use

• Starting a new brand build, rebrand, or campaign and the team needs to sequence the work
• Mid-flight project where the brief is being revisited and downstream work is suffering from constant resets
• Setting up a new team's agent-driven workflow with MCPs and CLI integration
• Multi-team work where handoffs between brand, design, and engineering have broken down
• Establishing QA verification gates so "Done" is measurable, not self-reported
• Migrating from ad-hoc orchestration to a documented cadence
• Onboarding a new PM or design lead onto an existing project that has running tickets but no documented sequencing
• Adding new platforms or tools to an existing workflow and the cadence needs to be re-mapped

When NOT to use

• Use creative-brief instead if the deliverable is the project brief itself: scope, audience, deliverables, constraints, success criteria. The orchestrator skill takes the brief as input.
• Use creative-direction if the deliverable is the aesthetic direction: tone, aesthetic, relationship, sensory. The orchestrator schedules the work that answers to the direction; it does not produce the direction.
• Generic project management software is the platform; this skill produces the plan that runs IN the platform. Do not run this skill if the team needs help picking a tool; it assumes the tool stack is already chosen.
• Sprint-planning tactics (story-pointing, retros, velocity charts) live downstream of orchestration. The skill produces the cadence; sprint planning fills it in.