Audit content gaps and decay using Ahrefs MCP data: missing topics, thin coverage, outdated content, and decaying pages.
SkillScore86Maintained
Automatic
◆Marketing & Content pack
Last verified 8/20/2026
What it changes
Passed 19 of 22 test cases with the skill, and 17 of 22 without it.
Without skill77%
With skill86%
Checks it passed that the model alone missed
Classify the page as thin coverage.
Classify the page as decaying content.
Identify missing data inputs explicitly without generating fabricated URLs.
and 1 more in the full report
4 fixed15 passed either way1 still failing2 broke
Pass-rate lift
+9 pp
Tokens
+72%
Agent turns
0%
Response time
-4%
Model gemini-3.6-flashMeasured 8/20/2026v219 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 4
Prompt
Our URL fintech.com/credit-scores ranks on page 2 for target keywords, earning a very low organic click share compared to the overall topic keyword volume because competitor hubs cover 6 additional subtopics. Into which content opportunity category does this fall?
What was checked, without and with the skill
Checked
Without skill
With skill
Classify the page as thin coverage.
Missed
Passed
case-18 · gemini-3.6-flash · 8/20/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md157 lines2 files
SEO Content Gap Audit
Find content gaps and decay using Ahrefs MCP data. Stack-agnostic. Produces a roadmap of create, update, merge, and prune actions across the existing content catalog and identified topic gaps.
When to use
Planning the next quarter or half of content investment
Refreshing a stale or underperforming content catalog
Building topical authority in a target space
Identifying decaying pages before they tank traffic
Audit prep before a major site redesign or migration
Diagnosing why content investment is not driving organic growth
When NOT to use
Pure keyword research (use seo-keyword)
Competitor keyword gap (use seo-keyword-gap-audit)
Single-page optimization (use seo-onpage)
Pure prune-and-redirect decisions (use seo-content-audit)
New site planning with no existing content (use content-strategy)
Required inputs
Target property and content scope
Competitor set (3-5 properties with comparable content depth)
Target topics or pillars (if defined)
Existing content inventory with URLs, primary topics, publish dates
Performance data (organic clicks per page, ranked keywords per page)
Confirmation Ahrefs MCP is connected
The framework: 4 categories of content opportunity
Every content opportunity falls into one of four categories. Different categories need different actions.
Run a comprehensive on-page SEO audit or optimization pass covering title tags, meta descriptions, header structure, content quality, internal links, image optimization, URL hygiene, and on-page schema. Use this skill whenever the user asks to optimize a page, audit on-page SEO, fix titles or meta tags, review header structure, check internal linking, improve a single URL's search performance, or write SEO-friendly copy. Triggers on on-page SEO, page audit, title tag, meta description, H1, heade