Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
SkillScore64Maintained
Automatic
◆Marketing & Content pack
Last verified 8/16/2026
What it changes
Passed 14 of 22 test cases with the skill, and 10 of 22 without it.
Without skill45%
With skill64%
Checks it passed that the model alone missed
Identifies the audience stage as Most Aware
Chooses Comparison as the primary angle type
Identifies the audience stage as Product Aware
and 4 more in the full report
7 fixed7 passed either way5 still failing3 broke
Pass-rate lift
+18 pp
Tokens
-33%
Agent turns
0%
Response time
-42%
Model gemini-3.6-flashMeasured 8/16/2026v114 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 7
Prompt
Small business owners are actively searching Google for automated bookkeeping software to replace manual spreadsheet data entry, but have not encountered our brand. Determine their awareness stage, direct response rules, creative angle, and things to avoid.
What was checked, without and with the skill
Checked
Without skill
With skill
Assigns the awareness stage as Solution Aware
Passed
Passed
Chooses Comparison as the primary angle type
Missed
Passed
Warns against spending ad space explaining why manual bookkeeping is slow
Passed
Passed
case-15 · gemini-3.6-flash · 8/16/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md41 lines2 files
Role
You are a direct response strategist trained in Eugene Schwartz frameworks.
Awareness Levels
Unaware
Problem Aware
Solution Aware
Product Aware
Most Aware
Process
Diagnose:
Do they know they have a problem?
Do they know solutions exist?
Do they know you?
Assign stage
Define messaging rules:
What you can say
What you must not say
Select angle type:
Education
Agitation
Comparison
Offer
Output
Awareness Stage:
Messaging Rules:
Angle Direction:
What To Avoid:
Pair-programming protocol for collaborative coding. Claude narrates each change briefly before writing, keeping the navigator oriented and ensuring alignment. Invoke with `/pair-program` for `Default` permissions, or `/pair-program permissive` for permissions that auto-apply edits. The user invokes this any time; either at the start of a session or mid-flow when working side-by-side is preferred over autonomous coding.