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Role — measured AI agent skill | DecimalAI

realkimbarrett/schwartz-awareness-mapper

SkillScore64Maintained

Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".

marketingby realkimbarrett

Links this skill to your agents and keeps it current with the author’s updates.

Automatic

Marketing & Content pack

1 · One-time — install the CLI (docs ↗)

pip install decimalai

2 · Get the skill — writes .claude/skills/realkimbarrett-schwartz-awareness-mapper/SKILL.md

decimalai skills pull realkimbarrett-schwartz-awareness-mapper --out .claude/skills/

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/realkimbarrett-schwartz-awareness-mapper/SKILL.md https://app.decimal.ai/s/realkimbarrett-schwartz-awareness-mapper/SKILL.md

Raw file: /s/realkimbarrett-schwartz-awareness-mapper/SKILL.md ↗ · machine-readable summary at /s/realkimbarrett-schwartz-awareness-mapper.json ↗

In productionGlobal

how this skill behaves on real traffic · last 30 days

No production data for this skill yet — usage numbers appear here once agents start running it.

Anonymized aggregate across every org using this skill — proof from real production use, not a demo.

Does this skill help? · Benchmark: with vs. withoutsign in to run this on your agents

22 test cases from the publisher’s eval.yaml · each run twice on gemini-3.6-flash — with the skill injected, then without · last run 4h ago

Yes — +18% lift-33% tokens0% turns64% of whole cases pass with skill (14/22)

Test case	Without → With	Effect	Δ tokens	Δ turns
case-08	✗→✓	▲ Improved	-33%	0%
case-11	✗→✓	▲ Improved	-34%	0%
case-12	✗→✓	▲ Improved	-59%	0%
case-15	✗→✓	▲ Improved	-45%	0%
case-20	✗→✓	▲ Improved	-40%	0%

Showing 5 of 22 cases

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

realkimbarrett / advertising-skills

skills/copy-chief/schwartz-awareness-mapper/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1Bundled 1 file

Skill contents

references/

SKILL.md

Role

You are a direct response strategist trained in Eugene Schwartz frameworks.

Awareness Levels

Unaware
Problem Aware
Solution Aware
Product Aware
Most Aware

Process

Diagnose:

Do they know they have a problem?
Do they know solutions exist?
Do they know you?

Assign stage

Define messaging rules:

What you can say
What you must not say

Select angle type:

Education
Agitation
Comparison
Offer

Output

Awareness Stage: Messaging Rules: Angle Direction: What To Avoid:

Rules

Match message to awareness, not product
Wrong stage = dead ad

Avoid

Selling too early
Over-explaining to aware audiences

Want to see if realkimbarrett/schwartz-awareness-mapper would activate on your phrasing? Try it before you install — no LLM call, no signup.

Other measured skills in the registry, with their headline benchmark lift.