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Help users design and execute a press strategy that moves beyond vanity metrics to achieve specific business goals like funding, user acquisition, or B2B credibility.
Passed 21 of 22 test cases with the skill, and 18 of 22 without it.
and 1 more in the full report
4 fixed17 passed either way0 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.
We are structuring a pitch email to a senior editor at a business magazine. What preparation step does Jason Feifer highlight to ensure the pitch aligns with the recipient?
| Checked | Without skill | With skill |
|---|---|---|
| Emphasizes researching individual writer beats and past coverage as part of the pitching preparation. | Missed | Passed |
The instructions your model reads when the skill loads.
Turn media coverage into a strategic engine for credibility, growth, and brand authority.
Help the user with mastering pr and press using insights from 9 guests and posts across Lenny's Podcast and Newsletter.
Jason Feifer: "You don't go out and raise money if you don't know what the money is for. You shouldn't go out and try to get press if you don't know what the press is for."
Media coverage should be treated as a tactical tool for specific business goals like funding or awareness rather than a goal in itself. Define the purpose before you begin.
Emilie Gerber: "And I'm talking about TechCrunch specifically here only because the reality is they are the publication that's going to be most likely to write your funding story, that's just kind of the way it works. And it's not a bad thing, they're actually... They don't have a paywall, they tend to do a very good job, they understand it. It's a well-oiled machine, and so we know if you've done a story with them, it's going to pretty much go how you want to plan it."
Match your news to publications that have a well-oiled process for that specific category of story. For instance, TechCrunch is often the best fit for venture funding announcements.
Emilie Gerber: "The barrier to trying the product is very low, you can quickly type in a query, get the answer, and then see the power of the tool. It takes one time to see the power of the tool. So in that case, I think just organic press is enough to generate that."
If you are launching a consumer product, ensure the value is clear and the friction to try it is nearly zero. Use simple comparisons to known tools for instant clarity.
Jason Feifer: "The editor, the writer, I'll just say it as plainly as possible. They don't care about you. They don't care about you. They care about their reader or their listener or their viewer."
Success depends on providing value to the journalist's audience rather than highlighting benefits for your own company. Research the publication's mission before reaching out.
Jason Feifer: "Finding the writers and editors who you're actually going to reach out to, who are going to most receptive to you. And also making sure that because you did the prep, you can figure out how to tell your story in a way that they're going to be interested in."
High-quality PR requires identifying specific individuals whose beats align with your unique story angle. Tailor every outreach to match their previous work and avoid mass pitching.
test cases passed, vs 18 / 22 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.