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Help users design and execute a modern SEO strategy that balances technical site health with programmatic content scaling and AI-driven discovery.
Passed 22 of 22 test cases with the skill, and 14 of 22 without it.
and 9 more in the full report
8 fixed14 passed either way0 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
We have a database of industry benchmarks across thousands of categories and want to use it to drive organic growth. Could you generate a structured 4-part strategy document for us? The report should cover: a search validation assessment, a template framework for mapping our dataset into landing pages, an experimentation setup guide, and strategic recommendations for capturing visibility in AI search overviews.
| Checked | Without skill | With skill |
|---|---|---|
| Recommends validating whether the target audience uses search engines for self-discovery instead of social channels. | Missed | Passed |
| Mandates URL page-level bucketing for SEO experiments so crawlers receive a consistent experience. | Missed | Passed |
| Advises increasing mention frequency across community platforms to influence LLM search summaries. | Missed | Passed |
The instructions your model reads when the skill loads.
Turn organic search into a scalable acquisition engine using programmatic data and systematic experimentation.
Help the user with seo growth strategy using insights from 9 guests and posts across Lenny's Podcast and Newsletter.
Eli Schwartz: "And now you're in the mid-funnel and that's where SEO begins to matter. So the reason why I think this disruption is so big is because the journey changes, the discovery changes. So whereas before if you were a travel site and you were able to rank on best beach vacation within two hours of the United States, that's your ranking result."
As AI summaries satisfy high-level discovery, businesses must focus on deeper research queries where users need detailed comparisons and specific data.
Eli Schwartz: "Think of SEO as a product. The product managers are the people that should be thinking about this SEO question because it's a product question. Product people need to think about how do we position this to the user that is not going to find out about this from a social channel, that's not going to be attracted by an ad?"
Search visibility should be led by product managers and integrated into the core product positioning rather than treated as a separate content exercise.
Eli Schwartz: "Product people need to think about how do we position this to the user that is not going to find out about this from a social channel, that's not going to be attracted by an ad? This is a user that's doing their own self-discovery journey. If you can't answer the question about what is it that someone's going to do a search on, then don't do SEO."
Before investing, verify that your specific target audience actually uses search for discovery and that you can identify their exact intent.
Ethan Smith: "In order to win something like what's the best website builder? At Google, they would win if their blue link showed up first. But that's not the case in the LLM, because the LLM is summarizing many citations, and so you need to get mentioned as many times as possible."
Success in the age of AI search depends on being mentioned across multiple authoritative sources like Reddit and YouTube to influence LLM summaries.
Ethan Smith: "Significantly more valuable. Webflow saw a 6X conversion rate difference between LLM traffic and Google Search traffic."
Traffic from AI engines often converts at a higher rate because users arrive deeper into their research journey compared to traditional search.
test cases passed, vs 14 / 22 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.