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The discovery surfaces outside the App Store app — your apps.apple.com product page ranking on Google, an owned landing page with a Smart App Banner, and the deal-site ecosystem that auto-amplifies price drops.
Passed 22 of 22 test cases with the skill, and 18 of 22 without it.
and 4 more in the full report
4 fixed18 passed either way0 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.
We are preparing to launch a standalone marketing page for our App Store app and planning a temporary promotional discount to boost downloads. Can you review our overall web strategy and generate an evaluation report? I need an analysis covering our store page search snippet alignment, our web landing page setup (meta banners, attribution tokens, testflight/waitlist flows), and our deal site campaign strategy, followed by a breakdown of actions and team routing for any weaknesses.
| Checked | Without skill | With skill |
|---|---|---|
| Identifies pt as Apple's provider token parameter for web attribution links. | Passed | Passed |
| Recommends TestFlight public links to capture pre-launch waitlist visitors. | Missed | Passed |
| Advises against dropping base download prices for subscription-based apps during deal campaigns. | Missed | Passed |
The instructions your model reads when the skill loads.
Every app has a public web page at apps.apple.com that ranks in Google — most developers never
work that surface. Pair it with an owned landing page and the deal-site ecosystem and the open
web becomes a free acquisition channel that compounds with everything on-store.
The store page's Google snippet draws from your app name, subtitle, and description opening
— one more reason the first description paragraph must be benefit-led plain language (see
app-store/app-description-writer).
product/app-namer).app-store/ratings-mechanics).?pt= provider token for attribution where you need source data).One page, one job: convert a web visitor into a store visitor.
Structure: name + one-line promise → 2–3 screenshots or a short capture → social proof → a prominent Download on the App Store badge (Apple's official artwork, linked with your attribution token).
Smart App Banner — one meta tag; Safari renders a native install/open banner:
<meta name="apple-itunes-app" content="app-id=YOUR_APP_ID, app-argument=https://yourapp.com/from-web">
✅ The banner shows Open for installed users — deep-linking into the app, down to specific
test cases passed, vs 18 / 22 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.