Ad Creative Set

Generate a high-converting ad creative set — hero image, ad copy variations, and platform-optimized crops for Meta, Google Display, and LinkedIn.

Inputs

| Name | Type | Required | Default | Description | |:---|:---|:---|:---|:---| | product_or_service | text | yes | — | What is being advertised (e.g. "SaaS project management tool for remote teams"). | | target_audience | text | yes | — | Who the ad is for (e.g. "startup founders aged 25–40, tech-savvy"). | | campaign_goal | text | no | awareness | Campaign objective — "awareness", "consideration", or "conversion". | | tone | text | no | professional, clean, modern | Creative tone and visual style (e.g. "bold and disruptive", "luxury minimal", "friendly and approachable"). | | product_image | image_url | no | — | Optional product or brand image URL already in the session. |

Steps

This skill has TWO phases. Phase A creates the hero concept for approval; Phase B fans out to platform formats.

Phase A — Hero image + Ad copy

Submit ONE the plan with:

1. Hero image — muapi image generate (model=nano-banana-pro) or muapi image edit (model=nano-banana-pro-edit) if {{product_image}} is provided:

• Aspect ratio: 1:1 (universal starting point).
• Prompt must capture: product/service benefit, target audience lifestyle cue, campaign tone.
• Style: {{tone}}, advertising photography, clean background, product focus, ultra detailed, commercial quality.
• Tier: quality.

After the plan executes, present the hero asset and 3 ad copy variations:

• Variation A — Problem-aware hook: "Tired of X? Product] fixes that."
• Variation B — Benefit-led: "Feature] → Outcome] for Audience]."
• Variation C — Social proof / urgency: "X teams already use Product]."

Each variation includes: Headline (6 words max), Body (20–30 words), CTA button text.

Ask which copy variation to use for Phase B. Wait for user confirmation.

Phase B — Platform crops

Once the user picks a copy direction, submit a SECOND the plan with parallel crops:

1. muapi image edit → 1:1 (Facebook/Instagram feed, 1080×1080)
2. muapi image edit → 9:16 (Story/Reels, 1080×1920)
3. muapi image edit → 1.91:1 (Facebook feed wide, 1200×628)
4. muapi image edit → 1:1 (LinkedIn feed, same as FB)

For each crop:

• Prompt: "Reframe for platform] ad format. Keep product/subject centered and uncropped. Maintain original palette and tone. Leave headroom/footroom for text overlays."
• All crops run in parallel.

Return one asset per format with the recommended copy overlay placement for each.

Notes

• If campaign_goal is "conversion", emphasize urgency and direct CTA in copy.
• If campaign_goal is "awareness", prioritize visual impact over text density.
• Reference product_image via $nX.url syntax in Phase B nodes to ensure consistency.
• Do NOT auto-confirm Phase B without user picking a copy variation.

Trigger Keywords

ad creative, advertisement, facebook ad, meta ad, google ad, linkedin ad, paid ad, ad banner, display ad

Notes for the Executing Agent

• This recipe is LLM-orchestrated: read each phase, gather any missing inputs from the user, then call muapi CLI commands. Use muapi auth configure first if MUAPI_API_KEY is unset.
• For model IDs without a CLI alias yet, fall back to the raw endpoint via curl -X POST https://api.muapi.ai/api/v1/<endpoint> -H "x-api-key: $MUAPI_API_KEY" -H 'content-type: application/json' -d '{...}' and poll with muapi predict wait <request_id>.
• Substitute {{input_name}} placeholders with the user's actual inputs before issuing each call.