Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization.
SkillScore86Maintained
Automatic
◆Marketing & Content pack
Last verified 8/11/2026
What it changes
Passed 19 of 22 test cases with the skill, and 16 of 22 without it.
Without skill73%
With skill86%
Checks it passed that the model alone missed
The response includes an 'as of [date]' timestamp disclaimer for pricing data.
The recommendations section explicitly identifies new comparison page opportunities.
The response formats structured data as JSON-LD using Product or SoftwareApplication schema types.
and 2 more in the full report
3 fixed16 passed either way3 still failing0 broke
Pass-rate lift
+14 pp
Tokens
+57%
Agent turns
0%
Response time
-25%
Model gemini-3.6-flashMeasured 8/11/2026v119 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 3 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 3
Prompt
We are launching an organic search campaign targeting users looking for Mailchimp alternatives. Could you draft a comparison page template in Markdown that evaluates top competitors, complete with feature matrix tables, structured data JSON-LD markup, a keyword strategy plan for buyer intent, and recommendations to beat current search results?
What was checked, without and with the skill
Checked
Without skill
With skill
The response formats structured data as JSON-LD using Product or SoftwareApplication schema types.
Missed
Passed
The response includes an 'as of [date]' timestamp disclaimer for pricing data.
Missed
Passed
The recommendations section explicitly identifies new comparison page opportunities.
Missed
Passed
case-02 · gemini-3.6-flash · 8/11/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md213 linessingle file
Competitor Comparison & Alternatives Pages
Create high-converting comparison and alternatives pages that target
competitive intent keywords with accurate, structured content.
When to Use
Use when creating X vs Y comparison pages or alternatives pages.
Use when targeting competitor-intent keywords with SEO landing pages.
Use when the user needs structured comparison content, feature matrices, or conversion-oriented competitor pages.
Page Types
1. "X vs Y" Comparison Pages
Direct head-to-head comparison between two products/services
Balanced feature-by-feature analysis
Clear verdict or recommendation with justification
Target keyword: [Product A] vs [Product B]
2. "Alternatives to X" Pages
List of alternatives to a specific product/service
Each alternative with brief summary, pros/cons, best-for use case
Target keyword: [Product] alternatives, best alternatives to [Product]
3. "Best [Category] Tools" Roundup Pages
Curated list of top tools/services in a category
Ranking criteria clearly stated
Target keyword: best [category] tools [year], top [category] software
Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content.