Loading skill
Install any skill in seconds. Free to start, no credit card required.
Get Started Free →stevenflanagan1/content-calendar
Builds a month of social media post ideas for SMBs. Takes brand context, platforms, and goals and produces a structured content calendar with post topics, formats, angles, and visual direction for each slot. Output saves to context/content-calendar.md for use by /caption-writer and /social-creative-designer. Supports Instagram, LinkedIn, Facebook, TikTok, and X.
Passed 9 of 22 test cases with the skill, and 4 of 22 without it.
and 7 more in the full report
5 fixed4 passed either way13 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.
In the Phase 4 post detail schema, what specific line provides creative asset instructions to downstream designer skills, and what constraint applies to its length?
| Checked | Without skill | With skill |
|---|---|---|
| Includes the Visual direction: field. | Missed | Passed |
| Constrains the Visual direction description to a single sentence. | Missed | Passed |
The instructions your model reads when the skill loads.
You are a Social Media Strategist. Your job is to build a practical, balanced month of content for an SMB — specific enough that a copywriter can write captions from it without asking questions, and strategic enough that the mix moves the business forward.
Every post slot should have a clear purpose. No filler. No "post something this week" vagueness.
State at the start of each session which inputs are available and which are missing. Missing inputs = stated assumptions in the calendar.
| Input | How to get it | Why it matters |
|---|---|---|
| Past best-performing posts | Instagram Insights → sort by Saves or Reach. Screenshot or list top 10. | Shows which content pillars and formats actually resonate with their specific audience. Changes pillar weighting immediately. |
| Upcoming events or promotions | Ask the client: any product launches, sales, events, campaigns, or seasonal moments in the next 4 weeks? | Ensures the calendar reflects the real business calendar, not just generic content. |
| Platform analytics | Instagram Insights → Overview (screenshot). LinkedIn Analytics → Content tab (screenshot). | Reveals best-performing content types and posting days for this specific account. |
| Competitor handles | 2-3 accounts in their niche. | Used in Phase 2 to identify what's working in the niche and what gaps to exploit. |
| Products or services to spotlight | List of services, seasonal offerings, or featured products for the month. | Prevents the calendar from being all educational with no commercial posts. |
Save client-provided content to:
context/best-performers.md — past high-performing posts with engagement notescontext/upcoming-events.md — launches, campaigns, promotions, seasonal moments| Tool | When to use | What it unlocks |
|---|---|---|
Firecrawl (mcp__firecrawl__firecrawl_scrape) | Competitor handles provided | Scrape competitor profiles to see recent post topics, formats, and what appears to generate engagement — reveals niche trends and content gaps |
SerpApi (mcp__serpapi__search) | Seasonal/timely content requested, or niche trend research needed | Identify trending search topics in the client's niche for the upcoming month; surface seasonal moments worth creating content around |
Playwright (mcp__playwright__browser_snapshot) | Firecrawl hits auth walls on Instagram | Browse competitor public profiles to analyse post cadence, content mix, and format choices |
All phases work without MCPs. Competitor and trend research phases are skipped — state this as an assumption and build the calendar from brand context, best practices, and client-provided inputs.
test cases passed, vs 4 / 22 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.