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Get Started Free →Use when auditing a local business website's structured data. Applies to any business that serves customers at a physical location or specific geographic area.
.claude/skills/thedaviddias-local-business/SKILL.md| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-01 | ✗→✓ | ▲ Improved | 8% | 0% |
| case-15 | ✗→✓ | ▲ Improved | -8% | 0% |
| case-02 | ✓→✓ | ＝ Same ✓ | 19% | 0% |
| case-03 | ✓→✓ | ＝ Same ✓ | 58% | 0% |
| case-04 | ✓→✓ | ＝ Same ✓ | 5% | 0% |
LocalBusiness schema enables Google to show your business details (hours, address, phone, rating) directly in search results and Google Maps, improving local visibility without requiring a click.
Check the page source for a JSON-LD script block with @type matching 'LocalBusiness' or a sub-type (Restaurant, Store, etc.). Verify the required properties are present: name, address with PostalAddress, telephone, and url. Validate with Google's Rich Results Test.
Add a <script type='application/ld+json'> block to the homepage with LocalBusiness schema. Include: @context, @type, name, address (with streetAddress, addressLocality, addressRegion, postalCode, addressCountry), telephone, url, openingHours, and geo. Use a specific sub-type if applicable.
LocalBusiness structured data tells Google the essential details about a physical business. This data powers the Knowledge Panel in search results, the local pack ('map pack'), and integrations with Google Maps. Without it, Google has to guess business details from unstructured page content.
Find JSON-LD script blocks with @type 'LocalBusiness' or a sub-type. Verify required fields: name, address.streetAddress, address.addressLocality, address.addressRegion, address.postalCode, address.addressCountry, telephone, url. Check that address values match the visible on-page address text. Validate with Google's Rich Results Test API.
For full implementation details, code examples, and framework-specific guidance, see references/rule.md.
Rule page: https://frontendchecklist.io/en/rules/seo/local-business
| Case | Status | Duration (ms) | Turns | Tokens | Tool calls | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Without | With | Δ | Without | With | Δ | Without | With | Δ | Without | With | Δ | ||
case-01 | fail→pass | 10,420 | 8,354 | -20% | 1 | 1 | 0% | 2,081 | 2,250 | +8% | 0 | 0 | — |
case-02 | pass→pass | 7,971 | 5,825 | -27% | 1 | 1 | 0% | 1,489 | 1,770 | +19% | 0 | 0 | — |
case-03 | pass→pass | 4,026 | 3,787 | -6% | 1 | 1 | 0% | 802 | 1,264 | +58% | 0 | 0 | — |
case-04 | pass→pass | 6,081 | 3,820 | -37% | 1 | 1 | 0% | 1,157 | 1,210 | +5% | 0 | 0 | — |
case-05 | pass→pass | 10,146 | 6,211 | -39% | 1 | 1 | 0% | 1,956 | 1,650 | -16% | 0 | 0 | — |
case-06 | pass→pass | 10,483 | 8,572 | -18% | 1 | 1 | 0% | 1,886 | 2,060 | +9% | 0 | 0 | — |
case-07 | pass→pass | 7,042 | 3,125 | -56% | 1 | 1 | 0% | 1,378 | 1,072 | -22% | 0 | 0 | — |
case-08 | pass→pass | 5,603 | 3,930 | -30% | 1 | 1 | 0% | 977 | 1,196 | +22% | 0 | 0 | — |
case-09 | pass→pass | 5,413 | 4,029 | -26% | 1 | 1 | 0% | 909 | 1,135 | +25% | 0 | 0 | — |
case-10 | pass→pass | 6,396 | 4,516 | -29% | 1 | 1 | 0% | 1,080 | 1,259 | +17% | 0 | 0 | — |
case-11 | pass→pass | 8,444 | 4,220 | -50% | 1 | 1 | 0% | 1,458 | 1,230 | -16% | 0 | 0 | — |
case-12 | pass→pass | 8,770 | 7,789 | -11% | 1 | 1 | 0% | 1,689 | 1,980 | +17% | 0 | 0 | — |
case-13 | pass→pass | 1,996 | 2,651 | +33% | 1 | 1 | 0% | 385 | 923 | +140% | 0 | 0 | — |
case-14 | pass→pass | 5,836 | 4,868 | -17% | 1 | 1 | 0% | 1,053 | 1,322 | +26% | 0 | 0 | — |
case-15 | fail→pass | 5,533 | 2,536 | -54% | 1 | 1 | 0% | 894 | 819 | -8% | 0 | 0 | — |
case-16 | pass→pass | 8,250 | 5,310 | -36% | 1 | 1 | 0% | 1,281 | 1,252 | -2% | 0 | 0 | — |
case-17 | pass→pass | 9,077 | 5,922 | -35% | 1 | 1 | 0% | 1,506 | 1,550 | +3% | 0 | 0 | — |
case-18 | pass→pass | 5,124 | 5,248 | +2% | 1 | 1 | 0% | 917 | 1,449 | +58% | 0 | 0 | — |
case-19 | pass→pass | 2,173 | 2,082 | -4% | 1 | 1 | 0% | 377 | 799 | +112% | 0 | 0 | — |
case-20 | pass→pass | 15,981 | 11,606 | -27% | 1 | 1 | 0% | 2,969 | 2,767 | -7% | 0 | 0 | — |
case-21 | pass→pass | 9,904 | 7,820 | -21% | 1 | 1 | 0% | 2,009 | 2,079 | +3% | 0 | 0 | — |
case-22 | pass→pass | 12,750 | 10,150 | -20% | 1 | 1 | 0% | 2,688 | 2,570 | -4% | 0 | 0 | — |
DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 22 cases were attempted. The headline lift of +9 percentage points is the difference between those two pass rates over the 22 comparable cases.
Without the skill loaded, the model failed this case. With it loaded, the same prompt on the same model passed. This is one improved case from the latest verified run; every case, including any that regressed, is in the table above.
Other measured skills in the registry, with their headline benchmark lift.