On-Page Optimization

Analyse the HTML page for heading structure, keyword usage, and link health.

> Note: This skill owns internal link analysis. For external/outbound link strategy (dofollow/nofollow, anchor text quality, domain diversity), see the backlink-monitoring skill.

1. Heading validation

Check all <h1> through <h6> elements:

| Check | Status | Rule | |---|---|---| | No headings at all | ❌ FAIL | Every page must have at least one heading | | No <h1> tag | ❌ FAIL | Every page must have exactly one <h1> | | Multiple <h1> tags | ⚠️ WARN | Recommend a single <h1> per page | | Hierarchy skipped (e.g. H2 → H4) | ⚠️ WARN | Headings should follow sequential order: H1 → H2 → H3 | | Empty heading (no text content) | ❌ FAIL | All headings must have descriptive text | | Single H1, proper hierarchy | ✅ PASS | Heading structure is correct |

2. Keyword analysis

If a target keyword is provided, check its usage across the page:

Keyword density

• Calculate: (keyword_count / total_words) × 100
• Ideal range: 1.0–3.0%
• Below 1.0% → ⚠️ WARN "Keyword density is low"
• Above 3.0% → ❌ FAIL "Keyword stuffing detected"
• Within range → ✅ PASS

Keyword placement — check all of these:

| Location | How to check | Missing = | |---|---|---| | <title> tag | Does the title contain the keyword? | ⚠️ WARN | | <h1> tag | Does the H1 text contain the keyword? | ⚠️ WARN | | Meta description | Does <meta name="description"> contain the keyword? | ⚠️ WARN | | First <p> tag | Does the first paragraph contain the keyword? | ⚠️ WARN | | Image alt text | Does any <img alt="..."> contain the keyword? | ⚠️ WARN |

Title keyword position

• Keyword at position 0 (start of title) → ✅ PASS "Best placement"
• Keyword at position ≤ 20 → ✅ PASS "Near the start"
• Keyword at position > 20 → ⚠️ WARN "Place it earlier for better ranking"

3. Link analysis

Examine all <a href="..."> elements:

Classify links

• Internal: href starts with /, ./, ../, or #
• External: href starts with http:// or https://

Checks

| Check | Threshold | Status | |---|---|---| | Internal link count ≥ 3 | Minimum 3 per page | ⚠️ WARN if below | | Links with no anchor text (and no child <img>) | Any count > 0 | ⚠️ WARN | | Internal links with rel="nofollow" | Any count > 0 | ⚠️ WARN "Prevents PageRank flow within your site" |

Always report the count of internal and external links found.

Edge cases

• If no keyword is supplied, skip keyword analysis and note: "No target keyword supplied — skipping keyword analysis"
• Count words by splitting text on whitespace; keyword matching is case-insensitive
• For link classification, ignore javascript:, mailto:, and tel: hrefs
• Single-page applications (SPAs) with hash-based routing (#/page) — treat #-prefixed hrefs as internal links
• Next.js <Link> components render as standard <a> tags in HTML output — audit the rendered HTML, not the JSX
• Pages with zero links (e.g. legal/privacy pages) should receive ⚠️ WARN, not ❌ FAIL