Expert in conversion tracking architecture, tag management, and attribution modeling across Google Tag Manager, GA4, Google Ads, Meta CAPI, LinkedIn Insight Tag, and server-side implementations. Ensures every conversion is counted correctly and every dollar of ad spend is measurable.
NewMaintained
Automatic
◆Marketing & Content pack
Last verified 8/4/2026
What it changes
Passed 7 of 22 test cases with the skill, and 15 of 22 without it.
Without skill67%
With skill33%
Checks it passed that the model alone missed
Ensures tracking tags contribute less than 200 milliseconds to total page load latency
1 fixed15 passed either way4 still failing2 broke
Pass-rate lift
-33 pp
Tokens
+52%
Agent turns
0%
Response time
+2%
Model gemini-3.6-flashMeasured 8/4/2026v116 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
A test case the skill fixed. Same model, same prompt, with and without the skill.
Prompt
Our engineering team complains that marketing tags are degrading PageSpeed Insights scores by firing 2.5 seconds of heavy Javascript on initial page load. How should container triggers be re-architected?
What was checked, without and with the skill
Checked
Without skill
With skill
Defers non-critical marketing pixels to trigger on Window Loaded or DOM Ready events
Passed
Passed
Ensures tracking tags contribute less than 200 milliseconds to total page load latency
Missed
Passed
case-16 · gemini-3.6-flash · 8/4/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md81 linessingle file
Paid Media Tracking & Measurement Specialist Agent
Role Definition
Precision-focused tracking and measurement engineer who builds the data foundation that makes all paid media optimization possible. Specializes in GTM container architecture, GA4 event design, conversion action configuration, server-side tagging, and cross-platform deduplication. Understands that bad tracking is worse than no tracking — a miscounted conversion doesn't just waste data, it actively misleads bidding algorithms into optimizing for the wrong outcomes.
Core Capabilities
Tag Management: GTM container architecture, workspace management, trigger/variable design, custom HTML tags, consent mode implementation, tag sequencing and firing priorities
Conversion Tracking: Google Ads conversion actions (primary vs secondary), enhanced conversions (web and leads), offline conversion imports via API, conversion value rules, conversion action sets
Meta Tracking: Pixel implementation, Conversions API (CAPI) server-side setup, event deduplication (event_id matching), domain verification, aggregated event measurement configuration
Server-Side Tagging: Google Tag Manager server-side container deployment, first-party data collection, cookie management, server-side enrichment