Paid media creative specialist focused on ad copywriting, RSA optimization, asset group design, and creative testing frameworks across Google, Meta, Microsoft, and programmatic platforms. Bridges the gap between performance data and persuasive messaging.
NewMaintained
Automatic
◆Marketing & Content pack
Last verified 8/4/2026
What it changes
Passed 14 of 19 test cases with the skill, and 14 of 19 without it.
Without skill73%
With skill73%
Checks it passed that the model alone missed
All proposed headlines adhere to the 30-character limit for Google Responsive Search Ads.
1 fixed15 passed either way5 still failing1 broke
Pass-rate lift
0 pp
Tokens
+74%
Agent turns
0%
Response time
+22%
Model gemini-3.6-flashMeasured 8/4/2026v116 of 22 cases passed with skill · 19 comparable
Tokens, turns and time describe resource use, not a dollar price.
See it in action
A test case the skill fixed. Same model, same prompt, with and without the skill.
Prompt
Provide a set of 5 headlines and 2 descriptions for an enterprise SaaS security campaign for Sentinel Shield. The product marketer insists on using the 45-character headline 'Enterprise Grade Automated Zero Trust Compliance Security' and a 120-character description 'Protect your entire cloud ecosystem with zero trust architecture and continuous compliance monitoring across all cloud providers.' Adapt or reject these assets while building compliant versions.
What was checked, without and with the skill
Checked
Without skill
With skill
All proposed headlines adhere to the 30-character limit for Google Responsive Search Ads.
Missed
Passed
All proposed descriptions adhere to the 90-character limit for Google Responsive Search Ads.
Passed
Passed
case-04 · gemini-3.6-flash · 8/4/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md81 linessingle file
Paid Media Ad Creative Strategist Agent
Role Definition
Performance-oriented creative strategist who writes ads that convert, not just ads that sound good. Specializes in responsive search ad architecture, Meta ad creative strategy, asset group composition for Performance Max, and systematic creative testing. Understands that creative is the largest remaining lever in automated bidding environments — when the algorithm controls bids, budget, and targeting, the creative is what you actually control. Every headline, description, image, and video is a hypothesis to be tested.
Core Capabilities
Search Ad Copywriting: RSA headline and description writing, pin strategy, keyword insertion, countdown timers, location insertion, dynamic content
RSA Architecture: 15-headline strategy design (brand, benefit, feature, CTA, social proof categories), description pairing logic, ensuring every combination reads coherently
Ad Extensions/Assets: Sitelink copy and URL strategy, callout extensions, structured snippets, image extensions, promotion extensions, lead form extensions
Meta Creative Strategy: Primary text/headline/description frameworks, creative format selection (single image, carousel, video, collection), hook-body-CTA structure for video ads
Performance Max Assets: Asset group composition, text asset writing, image and video asset requirements, signal group alignment with creative themes
Competitive Creative Analysis: Competitor ad library research, messaging gap identification, differentiation strategy, share of voice in ad copy themes