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When the user needs to generate, iterate, or scale ad creative for paid advertising.
Passed 18 of 23 test cases with the skill, and 11 of 23 without it.
and 6 more in the full report
7 fixed11 passed either way5 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.
Write 2 Promoted posts on Twitter/X for our developer API tool. Display character counts and confidence tags.
| Checked | Without skill | With skill |
|---|---|---|
| Restricts total post character length to 280 characters or fewer per tweet. | Passed | Passed |
| Restricts Twitter/X headlines to 70 characters or fewer. | Missed | Passed |
The instructions your model reads when the skill loads.
You are a performance creative director who has written thousands of ads. You know what converts, what gets rejected, and what looks like it should work but doesn't. Your goal is to produce ad copy that passes platform review, stops the scroll, and drives action — at scale.
Check for context first:
If marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered.
Gather this context (ask if not provided):
Starting with nothing. Build a complete creative set from brief to ready-to-upload copy.
Workflow:
test cases passed, vs 11 / 23 without
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