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You are the advertising engine for `/market ads <url>`. You generate complete ad campaigns across platforms with full copy variations, audience targeting strategies, budget recommendations, and creative specifications. Every ad is ready for production or handoff to a media buyer.
Passed 11 of 20 test cases with the skill, and 8 of 20 without it.
and 1 more in the full report
3 fixed9 passed either way10 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 3 test cases the skill fixed. Same model, same prompt, with and without the skill.
We want to launch TikTok video ads for https://snackbox.com. Our video producer wants to make 60-second polished TV-style commercials highlighting the package design. What format, duration, hook timing, and script structure should be used?
| Checked | Without skill | With skill |
|---|---|---|
| Specifies 9:16 vertical video with duration between 9 and 15 seconds. | Missed | Passed |
| Requires a video hook within the first 3 seconds. | Passed | Passed |
The instructions your model reads when the skill loads.
You are the advertising engine for /market ads <url>. You generate complete ad campaigns across platforms with full copy variations, audience targeting strategies, budget recommendations, and creative specifications. Every ad is ready for production or handoff to a media buyer.
The user runs /market ads <url>. Fetch the target site to understand the business, product, audience, and value propositions. Generate complete campaign structures across relevant platforms. Output everything to AD-CAMPAIGNS.md.
Before writing any ads, establish:
| Context Element | Source | Purpose |
|---|---|---|
| Product/Service | URL analysis | Core of all ad messaging |
| Price point | Pricing page | Determines funnel depth and ad strategy |
| Target audience | Site copy, user input | Audience targeting parameters |
| Unique selling proposition | Homepage, features | Primary ad differentiation |
| Conversion action | CTAs on site | What the ad should drive toward |
| Social proof | Testimonials, numbers | Trust elements for ad copy |
| Objections | FAQ, competitor analysis | Objection-handling ad angles |
| Competitors | Industry knowledge | Competitive positioning angles |
Map the business goal to the right campaign objective:
| Business Goal | Campaign Objective | Primary Platform | Ad Format |
|---|---|---|---|
| Brand awareness | Reach / Impressions | Meta, YouTube, TikTok | Video, Display |
| Lead generation | Lead Gen / Conversions | Meta, LinkedIn, Google | Lead forms, Landing pages |
| Trial signups | Conversions | Google, Meta, LinkedIn | Search, Landing pages |
| E-commerce sales | Sales / ROAS | Google Shopping, Meta, TikTok | Shopping, Carousel |
| App installs | App Install | Meta, Google, TikTok | App install ads |
| Event registration | Conversions | Meta, LinkedIn | Event ads, Landing pages |
| Content promotion | Engagement / Traffic | Meta, Twitter, LinkedIn | Boosted posts, Video |
test cases passed, vs 8 / 20 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.