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Get Started Free →mkurman/paid-ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration,
Passed 19 of 22 test cases with the skill, and 16 of 22 without it.
3 fixed16 passed either way3 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 3 test cases the skill fixed. Same model, same prompt, with and without the skill.
We are setting up retargeting ads for an e-commerce store selling standing desks. We want to retarget all website visitors from the last 180 days with discount codes, including people who purchased yesterday. How should retargeting windows and exclusion rules be structured?
| Checked | Without skill | With skill |
|---|---|---|
| Recommends a 1 to 7 day retargeting window for high-intent visitors. | Missed | Passed |
| Recommends excluding existing customers from retargeting campaigns. | Passed | Passed |
The instructions your model reads when the skill loads.
-------|----------|----------| | Google Ads | High-intent search traffic | People actively search for your solution | | Meta | Demand generation, visual products | Creating demand, strong creative assets | | LinkedIn | B2B, decision-makers | Job title/company targeting matters, higher price points | | Twitter/X | Tech audiences, thought leadership | Audience is active on X, timely content | | TikTok | Younger demographics, viral creative | Audience skews 18-34, video capacity |
Account
├── Campaign 1: [Objective] - [Audience/Product]
│ ├── Ad Set 1: [Targeting variation]
│ │ ├── Ad 1: [Creative variation A]
│ │ ├── Ad 2: [Creative variation B]
│ │ └── Ad 3: [Creative variation C]
│ └── Ad Set 2: [Targeting variation]
└── Campaign 2...
[Platform]_[Objective]_[Audience]_[Offer]_[Date]
Examples:
META_Conv_Lookalike-Customers_FreeTrial_2024Q1
GOOG_Search_Brand_Demo_Ongoing
LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24
Testing phase (first 2-4 weeks):
test cases passed, vs 16 / 22 without
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