▸case-01 We are launching a direct-to-consumer skincare brand and need a comprehensive paid advertising strategy across Meta and TikTok. Please build out a launch framework covering account organization, budget distribution recommendations across platforms, target audience segmentation, and an initial ad creative testing methodology. | fail→fail | 33,568 | 45,591 | +36% | 1 | 1 | 0% | 5,634 | 5,832 | +4% | 0 | 0 | — |
▸case-02 Our B2B SaaS company is currently burning budget on LinkedIn and Google Ads with an unacceptably high customer acquisition cost. I need a performance audit and systematic optimization plan to diagnose loss of efficiency, restructure our retargeting funnel, and establish key metric benchmarks to evaluate performance. | fail→pass | 31,490 | 27,109 | -14% | 1 | 1 | 0% | 5,045 | 5,389 | +7% | 0 | 0 | — |
▸case-03 I need complete paid ad copy and creative direction for our mobile app user acquisition campaigns. Please generate a structured suite of headline variations, primary text formulas, call-to-action recommendations, and an ad testing plan designed to identify winning ad angles. | fail→pass | 29,787 | 23,060 | -23% | 1 | 1 | 0% | 4,935 | 4,622 | -6% | 0 | 0 | — |
▸case-04 We want to improve our blog's rank on search engine results pages organically. Can you provide a keyword mapping strategy and technical search engine optimization checklist for our WordPress site? | pass→fail | 16,155 | 18,264 | +13% | 1 | 1 | 0% | 2,780 | 3,909 | +41% | 0 | 0 | — |
▸case-05 Design a 5-step post-purchase lifecycle email sequence for our online coffee subscription service to reduce churn. | pass→pass | 27,840 | 16,264 | -42% | 1 | 1 | 0% | 2,631 | 3,363 | +28% | 0 | 0 | — |
▸case-06 Write the responsive HTML and CSS code for a landing page hero section with a signup form. | pass→pass | 23,105 | 20,294 | -12% | 1 | 1 | 0% | 5,134 | 5,357 | +4% | 0 | 0 | — |
▸case-07 We sell high-end commercial office chairs ($800 MSRP). Here is our context: Goal = Maximize conversion value within target ROAS; Offer = Free ergonomic trial; Audience = Facility managers; Current state = $10k/mo spend on Google Search. Should we use Maximize Clicks or Target ROAS for our established search campaign? | pass→pass | 13,813 | 14,024 | +2% | 1 | 1 | 0% | 2,265 | 3,230 | +43% | 0 | 0 | — |
▸case-08 Here is our context: Goal = Re-engage warm leads; Offer = 15% discount code; Audience = Past 30-day website visitors; Current state = Running Meta Ads retargeting. Which customer segments must be explicitly excluded from this warm retargeting ad set to avoid burning budget? | pass→pass | 11,651 | 12,257 | +5% | 1 | 1 | 0% | 1,881 | 2,908 | +55% | 0 | 0 | — |
▸case-09 Context: Goal = Qualified B2B demo requests; Offer = Gated Enterprise Security Whitepaper; Audience = CISOs at Fortune 500 firms; Current state = New campaign launch on LinkedIn. Should we use LinkedIn Lead Gen Forms or direct visitors to an external landing page to maximize lead volume? | fail→pass | 11,453 | 14,299 | +25% | 1 | 1 | 0% | 1,776 | 3,129 | +76% | 0 | 0 | — |
▸case-10 Context: Goal = Discover winning Meta creative assets; Offer = DTC Supplement trial; Audience = Fitness enthusiasts; Current state = $500/day testing budget. Should we mix new visual assets, different headlines, and dynamic CTAs into a single ad set all at once, or isolate creative variables? | fail→pass | 15,944 | 16,009 | +0% | 1 | 1 | 0% | 2,582 | 3,393 | +31% | 0 | 0 | — |
▸case-11 Context: Goal = Scalable DTC growth; Offer = Eco-friendly shoes; Audience = US consumers aged 25-54; Current state = Starting $30,000 monthly ad budget across cold acquisition and retargeting. How should budget generally be distributed between prospecting (top of funnel) and retargeting (bottom of funnel)? | fail→pass | 13,669 | 13,391 | -2% | 1 | 1 | 0% | 2,329 | 3,429 | +47% | 0 | 0 | — |
▸case-12 Context: Goal = High-intent lead generation for premium enterprise CRM software; Offer = Custom Demo; Audience = IT Directors; Current state = Exact match and Phrase match Google Search campaigns active. What broad search query patterns should immediately be added as negative keywords? | pass→pass | 13,760 | 13,537 | -2% | 1 | 1 | 0% | 2,284 | 3,112 | +36% | 0 | 0 | — |
▸case-13 Context: Goal = Scale broad prospecting on Meta; Offer = Home kitchen appliance; Audience = Broad US adults; Current state = CPA rising on narrow interest stacks. Should we stick to detailed interest stacks of 5 different layered interests or test broad targeting with Advantage+ / broad targeting? | pass→pass | 10,740 | 10,067 | -6% | 1 | 1 | 0% | 1,751 | 2,569 | +47% | 0 | 0 | — |
▸case-14 Context: Goal = Impulse eCommerce conversions; Offer = Trendy sunglasses; Audience = Gen Z; Current state = Producing short-form video assets for TikTok Ads. What video length window is optimal for TikTok feed ads? | pass→pass | 8,609 | 8,053 | -6% | 1 | 1 | 0% | 1,389 | 2,102 | +51% | 0 | 0 | — |
▸case-15 Context: Goal = Recover abandoned carts; Offer = Free shipping upgrade; Audience = E-commerce shoppers; Current state = Setting up custom audiences on Meta. How should we segment retargeting lookback windows for optimal ad messaging urgency? | pass→pass | 14,433 | 14,546 | +1% | 1 | 1 | 0% | 2,427 | 3,464 | +43% | 0 | 0 | — |
▸case-16 Context: Goal = Stable CPA management; Offer = Monthly SaaS subscription; Audience = Freelancers; Current state = Account running active campaigns for 3 months. What routine key metrics should be reviewed weekly before making budget adjustments? | pass→fail | 15,393 | 13,981 | -9% | 1 | 1 | 0% | 2,115 | 3,139 | +48% | 0 | 0 | — |
▸case-17 Context: Goal = High CTR on Meta Search/Feed; Offer = Project management tool for remote teams; Audience = Product Managers; Current state = Writing headlines. What structural element should be included in high-converting ad headlines? | pass→pass | 12,305 | 9,690 | -21% | 1 | 1 | 0% | 1,954 | 2,501 | +28% | 0 | 0 | — |
▸case-18 Context: Goal = Multi-channel campaign tracking; Offer = Online language course; Audience = Global learners; Current state = Restructuring ad accounts across Google and Meta. What key metadata parameters should be standardized in campaign naming conventions? | pass→fail | 17,408 | 14,548 | -16% | 1 | 1 | 0% | 2,531 | 3,341 | +32% | 0 | 0 | — |
▸case-19 Context: Goal = Maximizing ad strength on Google Search; Offer = Commercial plumbing service; Audience = Local business owners; Current state = Building new RSA ads. How many headlines and descriptions should be provided to maximize algorithm efficiency? | pass→pass | 9,768 | 9,004 | -8% | 1 | 1 | 0% | 1,573 | 2,362 | +50% | 0 | 0 | — |
▸case-20 Context: Goal = Lower CPM and higher engagement on Meta; Offer = Ergonomic mouse; Audience = Desk workers; Current state = Writing copy. What should be the focus of the first line (the hook) of the primary text? | pass→pass | 13,382 | 9,483 | -29% | 1 | 1 | 0% | 1,857 | 2,346 | +26% | 0 | 0 | — |
▸case-21 Context: Goal = Accurate conversion tracking after iOS privacy changes; Offer = High-ticket coaching ($3,000); Audience = Business owners; Current state = Evaluating Meta reporting settings. Which attribution window setting is standard for Meta reporting? | pass→fail | 5,636 | 10,802 | +92% | 1 | 1 | 0% | 962 | 2,617 | +172% | 0 | 0 | — |
▸case-22 Context: Goal = Maintain stable CPA; Offer = Beauty subscription box; Audience = Broad female demographics; Current state = CPA increased by 45% over past two weeks while CTR dropped and frequency exceeded 4.5. What is the primary cause and immediate resolution? | pass→pass | 6,871 | 9,415 | +37% | 1 | 1 | 0% | 1,105 | 2,202 | +99% | 0 | 0 | — |
▸case-23 Context: Goal = High conversion rate via social proof; Offer = Skincare serum; Audience = Gen Z skincare enthusiasts; Current state = Influencers created organic TikTok videos. Should we launch standard dark ads or leverage TikTok Spark Ads with creator posts? | pass→pass | 9,406 | 12,134 | +29% | 1 | 1 | 0% | 1,414 | 2,474 | +75% | 0 | 0 | — |
▸case-24 Context: Goal = Demo conversion; Offer = Enterprise HR software; Audience = HR Directors; Current state = Running retargeting on LinkedIn. Who should be excluded from the retargeting audience pool? | pass→pass | 10,894 | 10,884 | -0% | 1 | 1 | 0% | 1,504 | 2,296 | +53% | 0 | 0 | — |