End-to-end Meta Ads campaign builder for Facebook and Instagram. Takes ICP + objective, generates audience targeting recommendations, ad set structure, copy framework per placement, and exports as a campaign brief or structured CSV. Focused on campaign architecture, not creative generation.
SkillScore65Maintained
Automatic
◆Marketing & Content pack
Last verified 8/16/2026
What it changes
Passed 12 of 19 test cases with the skill, and 10 of 19 without it.
Without skill52%
With skill65%
Checks it passed that the model alone missed
Allocates 30% of the monthly budget to testing.
Allocates 45% of the monthly budget to prospecting.
Allocates 25% of the monthly budget to retargeting.
and 2 more in the full report
3 fixed12 passed either way8 still failing0 broke
Pass-rate lift
+13 pp
Tokens
+116%
Agent turns
0%
Response time
-9%
Model gemini-3.6-flashMeasured 8/16/2026v115 of 23 cases passed with skill · 19 comparable
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 3 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 3
Prompt
When outputting the markdown file for our Meta campaign blueprint for legal software LexiDocs, what file naming format should be used to save the markdown file?
What was checked, without and with the skill
Checked
Without skill
With skill
Specifies saving the output to `meta-campaign-plan-[YYYY-MM-DD].md` incorporating the current date.
Missed
Passed
case-16 · gemini-3.6-flash · 8/16/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md285 linessingle file
Meta Ads Campaign Builder
Build a complete Meta Ads campaign structure — targeting, ad sets, placements, copy framework, and budget allocation. This skill handles the strategic architecture that determines whether a campaign succeeds before a single ad runs.
Core principle: The biggest Meta Ads mistake startups make is boosting a post and calling it a campaign. Proper campaign structure — objective selection, audience layering, placement optimization, and testing framework — is what separates burning money from building pipeline.
When to Use
"Set up Meta Ads for our product"
"Build a Facebook/Instagram ad campaign"
"Help me structure a Meta campaign"
"I want to run ads on Facebook — where do I start?"
"Create a Meta Ads plan for [product launch / lead gen / awareness]"
Phase 0: Intake
Product name + URL — What are we advertising?
Campaign objective:
Awareness (brand reach)
Traffic (website visits)
Lead Generation (in-platform lead forms)
Conversions (website sign-ups / purchases)
App Installs
ICP — Target buyer: role, company size, industry, pain points
Monthly budget — How much for Meta specifically?
Landing page(s) — Where will traffic go?
Competitor names — For audience analysis
Existing Meta Pixel / Conversions API? — Tracking setup status
B2B or B2C? — Changes targeting strategy significantly
Phase 1: Campaign Architecture
1A: Objective Selection
Business Goal
Meta Objective
Why
"Get demos/leads"
Lead Generation OR Conversions
Lead Gen = in-app forms (higher volume, lower quality). Conversions = website (lower volume, higher quality)