Generate a professional, client-ready marketing services proposal. This skill produces a complete proposal document that positions the agency/consultant as the clear choice, frames pricing with anchoring and tiered options, and includes ROI projections to justify the investment.
SkillScore63Maintained
Automatic
◆Sales & GTM pack
Last verified 8/13/2026
What it changes
Passed 15 of 24 test cases with the skill, and 11 of 24 without it.
Without skill46%
With skill63%
Checks it passed that the model alone missed
Specifies a proposal validity window of 30 days.
Asks specific questions regarding customer lifetime value.
Limits the executive summary length to a maximum of one page.
and 2 more in the full report
4 fixed11 passed either way9 still failing0 broke
Pass-rate lift
+17 pp
Tokens
+122%
Agent turns
0%
Response time
-6%
Model gemini-3.6-flashMeasured 8/13/2026v115 of 24 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 4
Prompt
We are about to hop on our first discovery call with Velocity Fleet, a commercial fleet telematics provider. We haven't interviewed them yet, so we don't have budget or current metric inputs. What diagnostic questions should we ask them during this call to gather all necessary inputs for a future proposal?
What was checked, without and with the skill
Checked
Without skill
With skill
Provides diagnostic questions covering business model and sales processes.
Passed
Passed
Asks specific questions regarding customer lifetime value.
Missed
Passed
case-07 · gemini-3.6-flash · 8/13/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md381 linessingle file
Client Proposal Generator for Marketing Services
Skill Purpose
Generate a professional, client-ready marketing services proposal. This skill produces a complete proposal document that positions the agency/consultant as the clear choice, frames pricing with anchoring and tiered options, and includes ROI projections to justify the investment.
When to Use
User wants to create a proposal for a prospective marketing client
User has completed a discovery call and needs to formalize the engagement
User wants a template for their marketing agency's proposals
Triggered by /market proposal or /market proposal <client name>
How to Execute
Step 1: Gather Proposal Inputs
Collect these details from the user (ask if not provided):
About the Client:
Client name and company
Industry and business model
Current marketing situation (what they're doing now)
Primary pain points or challenges
Goals (revenue, growth, leads, brand awareness)
Budget range (if known)
Decision timeline
Key stakeholders and decision-makers
About the Services:
What services are you proposing? (SEO, paid ads, content, social, email, full-stack)
Engagement model (retainer, project, performance-based)
Proposed timeline
Your relevant case studies or results
If audit data exists: Check for any previous /market audit results. If found, automatically incorporate the findings into the Situation Analysis section for a data-backed proposal.
Step 2: Discovery Call Question Framework
If the user hasn't had the discovery call yet, provide these 10 essential questions:
Business Understanding:
"Walk me through your business model. How do you make money?"
"Who is your ideal customer? Describe them in detail."