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Analyze a brand's voice, tone, and messaging across all available channels and generate a comprehensive brand voice guidelines document. This skill examines how a brand communicates, identifies patterns and inconsistencies, and produces actionable guidelines that any writer or marketer can follow to
Passed 10 of 19 test cases with the skill, and 5 of 19 without it.
and 4 more in the full report
5 fixed6 passed either way11 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.
Can you analyze our marketing site at https://www.fintechflow.com and generate a complete BRAND-VOICE.md file for our team? Please review our core pages and web content to establish a comprehensive guide. I want the final file to include a voice summary, visual spectrum ratings across four style dimensions backed by direct quotes, our primary brand archetype, tone shifts across different user contexts, positive and negative vocabulary lists, clear writing do's and don'ts, a full messaging hierarchy from tagline to boilerplate, practical copy samples for various touchpoints, a competitor voice comparison, and an overall cross-channel consistency audit with actionable recommendations.
| Checked | Without skill | With skill |
|---|---|---|
| Rates voice along Formal-Casual, Serious-Playful, Technical-Simple, and Reserved-Bold on a scale from 1 to 10. | Missed | Passed |
| Selects the primary brand archetype strictly from Authority, Innovator, Friend, Rebel, or Guide. | Missed | Passed |
| Structures recommendations into Immediate Actions, Voice Evolution Opportunities, and Consistency Improvements. | Missed | Passed |
The instructions your model reads when the skill loads.
Analyze a brand's voice, tone, and messaging across all available channels and generate a comprehensive brand voice guidelines document. This skill examines how a brand communicates, identifies patterns and inconsistencies, and produces actionable guidelines that any writer or marketer can follow to maintain brand consistency.
/market brand <url> or /market brandTo analyze a brand's voice, examine content from multiple sources. Prioritize in this order:
Primary Sources (must analyze):
Secondary Sources (analyze if available): 4. Blog posts (at least 3-5 recent posts) 5. Social media profiles (bio, recent posts, engagement style) 6. Email newsletters (welcome email, recent sends) 7. Customer-facing copy (error messages, onboarding flows, help docs)
Tertiary Sources: 8. Job postings -- Reveals internal culture and values 9. Press releases -- Formal communication style 10. Ad copy -- Paid messaging approach 11. Video scripts or podcast transcripts -- Spoken brand voice
Use browser tools or the analyze_page.py script to access web content. For social media, check the website for social links and analyze the linked profiles.
Map the brand's voice along four primary dimensions. Each dimension is a spectrum, not a binary.
test cases passed, vs 5 / 19 without
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