Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence.
SkillScore61Maintained
Automatic
◆Marketing & Content pack
Last verified 9/19/2026
What it changes
Passed 14 of 23 test cases with the skill, and 9 of 23 without it.
Without skill39%
With skill61%
Checks it passed that the model alone missed
Places founder statements under operator-approved claims.
Excludes invented numerical price points from the ad copy.
Excludes invented percentage discount claims from the ad copy.
and 6 more in the full report
6 fixed8 passed either way8 still failing1 broke
Pass-rate lift
+22 pp
Tokens
+31%
Agent turns
0%
Response time
+17%
Model gemini-3.6-flashMeasured 9/19/2026v214 of 23 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 6 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 6
Prompt
We're launching a new D2C eco-friendly cookware line on Meta. We have our brand profile, target audience personas, and product proof points ready. Since this is a brand new ad account with a fresh Pixel setup, can you build out a full creative brief and copy deck for our paid social launch? We need several distinct strategic concepts, each detailing its hook, core promise, narrative, CTA, and platform adaptation.
What was checked, without and with the skill
Checked
Without skill
With skill
Categorizes claims into factual claims, operator-approved claims, and creative hypotheses.
Missed
Passed
Notes the cold-start status of the Meta Pixel without applying mature-account performance benchmarks.
Passed
Passed
Includes an explicit experiment hypothesis for every strategic concept.
Missed
Passed
case-01 · gemini-3.6-flash · 9/19/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md23 linessingle file
Campaign Concepts and Copy
Load the validated setup/brand profile, objective, audience, offer, proof,
platform/placement requirements, policy context, and optional audit findings.
Separate factual claims, operator-approved claims, and creative hypotheses.
For Meta work, collect the account, Pixel, and conversion cold-start
dimensions per the contract in skills/ads-meta/SKILL.md. When any
dimension is cold or unknown, state that in the brief, do not reuse
mature-account creative benchmarks or performance claims, and never label
existing creative bad merely because the Pixel is new.
Generate materially distinct strategic concepts, not cosmetic rewrites.
For each concept, define insight, promise, proof, hook, narrative, CTA, objections,
platform adaptations, destination, and experiment hypothesis.
Validate copy limits and policy against current platform references. Load only
the active files among ads/references/google-creative-specs.md,
meta-creative-specs.md, youtube-creative-specs.md,
linkedin-creative-specs.md, tiktok-creative-specs.md, and
microsoft-creative-specs.md; use the dated source ledger for every current
specification claim.
Return a versioned creative brief and copy deck inside the run directory.
Do not invent testimonials, certifications, scarcity, prices, outcomes, or regulated
claims. Human review remains required before production or launch.