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Campaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md. Run after /ads dna and before /ads generate.
Passed 13 of 21 test cases with the skill, and 6 of 21 without it.
and 8 more in the full report
9 fixed5 passed either way7 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 9 test cases the skill fixed. Same model, same prompt, with and without the skill.
In our ad brief workflow, which agent creates the file and writes the initial strategy sections versus which agent appends the headline and body copy?
| Checked | Without skill | With skill |
|---|---|---|
| The creative-strategist agent creates campaign-brief.md | Missed | Passed |
| The copy-writer agent appends the Copy Deck section | Missed | Passed |
The instructions your model reads when the skill loads.
Generates structured campaign concepts and platform-specific copy from your brand profile and optional audit data. Outputs
campaign-brief.mdfor use by/ads generate.
/ads create
/ads create --platforms meta google
/ads create --objective leads
| Flag | Type | Default | Description |
|---|---|---|---|
--platforms | string[] | all | Platforms to target |
--objective | string | — | Campaign objective (sales, leads, awareness) |
Look for brand-profile.json in the current directory.
/ads dna <url> first or describe brand manually.Look for ADS-AUDIT-REPORT.md or any *-audit-results.md in the current directory.
/ads audit for weakness-targeted concepts."Ask (combine into one message — omit any already provided via flags):
test cases passed, vs 6 / 21 without
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