Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 20 checks with focus on Google import validation, unique Microsoft features, and cost advantage assessment.
SkillScore73Maintained
Automatic
◆Marketing & Content pack
Last verified 8/27/2026
What it changes
Passed 16 of 22 test cases with the skill, and 9 of 22 without it.
Without skill41%
With skill73%
Checks it passed that the model alone missed
Assigns a WARNING status to a Search CTR of 2.1%.
Evaluates Multimedia Ads adoption under check code MS12.
Identifies Copilot Checkout as launched in January 2026.
and 8 more in the full report
8 fixed8 passed either way5 still failing1 broke
Pass-rate lift
+32 pp
Tokens
+34%
Agent turns
0%
Response time
-10%
Model gemini-3.6-flashMeasured 8/27/2026v116 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 8
Prompt
In our Microsoft Advertising Copilot integration assessment, what recent launch capability allows users to complete purchases directly within AI conversations?
What was checked, without and with the skill
Checked
Without skill
With skill
Identifies Copilot Checkout as launched in January 2026.
Missed
Passed
case-18 · gemini-3.6-flash · 8/27/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md101 linessingle file
/ads microsoft — Microsoft Ads Deep Analysis
20-check audit of Microsoft (Bing) Ads with Google import validation and Copilot assessment.
Usage
/ads microsoft
Process
Collect Microsoft Ads data (account export, UET tag status, import results)
Evaluate all applicable checks as PASS, WARNING, or FAIL
Calculate Microsoft Ads Health Score (0-100)
Generate findings report with action plan
What to Analyze
Technical Setup (25% weight)
UET tag installed and firing on all pages (MS01)
Enhanced conversions enabled (MS02)
Google Ads import validated: URLs, extensions, bids, goals (MS03)