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Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap.
Passed 20 of 25 test cases with the skill, and 13 of 25 without it.
and 12 more in the full report
7 fixed13 passed either way5 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.
Our direct-to-consumer footwear brand wants to expand beyond organic growth using paid channel marketing with a $30,000 quarterly budget. Please generate a full paid advertising strategy document package detailing channel choices, campaign architecture, budget split across performance tiers, creative pillars with production priorities, tracking setup guide, and a step-by-step launch timeline.
| Checked | Without skill | With skill |
|---|---|---|
| Selects Google Shopping and Meta as primary paid advertising channels for e-commerce. | Passed | Passed |
| Includes deliverables structure with markdown files ADS-STRATEGY.md, CAMPAIGN-ARCHITECTURE.md, BUDGET-PLAN.md, CREATIVE-BRIEF.md, TRACKING-SETUP.md, and IMPLEMENTATION-ROADMAP.md. | Missed | Passed |
| Sets P1 creative priority specifically to short product or service videos of 15-30s duration. | Missed | Passed |
The instructions your model reads when the skill loads.
End-to-end advertising strategy with platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap.
/ads plan
/ads plan --industry saas
/ads plan --budget 10000
Match business type to recommended platform mix:
| Business Type | Primary | Secondary | Testing |
|---|---|---|---|
| SaaS B2B | Google Search, LinkedIn | Meta, YouTube | TikTok, Microsoft |
| E-commerce | Google Shopping, Meta | TikTok, YouTube | Microsoft, LinkedIn |
| Local Service | Google Search, Google LSA | Meta | Microsoft, YouTube |
| B2B Enterprise | LinkedIn, Google Search | Meta | Microsoft, TikTok |
test cases passed, vs 13 / 25 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.