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/ads plan — Strategic Paid Advertising Plan · miosa-osa | DecimalAI

miosa-osa/ads plan

NewSkillScoreMaintained

Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Triggers on: "ad plan", "ad strategy", "campaign planning", "media plan", "PPC strategy", "advertising plan", "media strategy"

marketingby miosa-osa

Links this skill to your agents and keeps it current with the author’s updates.

Automatic

Marketing & Content pack

1 · One-time — install the CLI (docs ↗)

pip install decimalai

2 · Get the skill — writes .claude/skills/miosa-osa-ads-plan/SKILL.md

decimalai skills pull miosa-osa-ads-plan --out .claude/skills/

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/miosa-osa-ads-plan/SKILL.md https://app.decimal.ai/s/miosa-osa-ads-plan/SKILL.md

Raw file: /s/miosa-osa-ads-plan/SKILL.md ↗ · machine-readable summary at /s/miosa-osa-ads-plan.json ↗

In productionGlobal

how this skill behaves on real traffic · last 30 days

No production data for this skill yet — usage numbers appear here once agents start running it.

Anonymized aggregate across every org using this skill — proof from real production use, not a demo.

Does this skill help? · Benchmark: with vs. withoutsign in to run this on your agents

25 test cases from the publisher’s eval.yaml · each run twice on gemini-3.6-flash — with the skill injected, then without · last run 29h ago

Yes — +28% lift · at higher cost+38% tokens0% turns80% of whole cases pass with skill (20/25)

Test case	Without → With	Effect	Δ tokens	Δ turns
case-02	✗→✓	▲ Improved	13%	0%
case-17	✗→✓	▲ Improved	51%	0%
case-13	✗→✓	▲ Improved	72%	0%
case-16	✗→✓	▲ Improved	146%	0%
case-18	✗→✓	▲ Improved	80%	0%

Showing 5 of 25 cases

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

miosa-osa / canopy

library/skills/paid-media/ads-plan/SKILL.md

View on GitHub ↗

Imported 8/3/2026Version v1

Skill contents

SKILL.md

/ads plan — Strategic Paid Advertising Plan

> End-to-end advertising strategy with platform selection, campaign architecture, > budget planning, creative strategy, and phased implementation roadmap.

Usage

bash
/ads plan
/ads plan --industry saas
/ads plan --budget 10000

Process

1. Discovery

Business type, products/services, target audience
Current advertising status (active platforms, spend, performance)
Goals: brand awareness, lead generation, e-commerce sales, app installs
Budget range (monthly/quarterly)
Timeline and urgency
In-house team capacity vs agency needs

2. Competitive Analysis

Identify top 3-5 competitors
Analyze ad presence across platforms (Google Ads Transparency, Meta Ad Library)
Estimate competitor spend levels and platform mix
Identify messaging themes and creative approaches
Note keyword/audience gaps

3. Platform Selection

Match business type to recommended platform mix:

| Business Type | Primary | Secondary | Testing | |---------------|---------|-----------|---------| | SaaS B2B | Google Search, LinkedIn | Meta, YouTube | TikTok, Microsoft | | E-commerce | Google Shopping, Meta | TikTok, YouTube | Microsoft, LinkedIn | | Local Service | Google Search, Google LSA | Meta | Microsoft, YouTube | | B2B Enterprise | LinkedIn, Google Search | Meta | Microsoft, TikTok | | Info Products | Meta, YouTube | Google Search | TikTok | | Mobile App | Meta, Google UAC | TikTok | Apple Search Ads |

4. Campaign Architecture

Naming Convention: [Platform]_[Objective]_[Audience]_[Geo]_[Date]

Account
-- Brand Campaign (always-on)
-- Non-Brand Prospecting
   -- Top Funnel (Awareness)
   -- Mid Funnel (Consideration)
   -- Bottom Funnel (Conversion)
-- Retargeting
   -- Website Visitors (7-30 days)
   -- Engaged Users
   -- Cart Abandoners / Form Starters
-- Testing
   -- New audiences, formats, messaging

5. Budget Planning (70/20/10)

| Tier | Allocation | Purpose | |------|-----------|---------| | Proven (70%) | Primary platforms with proven ROI | Revenue engine | | Scaling (20%) | Platforms showing promise | Growth engine | | Testing (10%) | New platforms or strategies | Innovation |

6. Creative Strategy

Content Pillars

Pain Point: address specific problems
Social Proof: testimonials, case studies, reviews
Product Demo: show the product in action
Offer: promotions, free trials, lead magnets
Education: teach something valuable

Production Priority

| Priority | Asset Type | Platforms | Quantity | |----------|-----------|-----------|----------| | P1 | Product/service videos (15-30s) | Meta, TikTok, YouTube | 5-10 | | P2 | Static images with copy | Google, Meta, LinkedIn | 10-15 | | P3 | Carousel/collection | Meta, LinkedIn | 3-5 | | P4 | UGC/testimonial video | TikTok, Meta | 3-5 | | P5 | Long-form video (1-3 min) | YouTube | 2-3 |

7. Tracking Setup

| Platform | Client-Side | Server-Side | Priority | |----------|------------|-------------|----------| | Google | gtag.js | Enhanced Conversions, GTM SS | P1 | | Meta | Pixel | CAPI | P1 | | LinkedIn | Insight Tag | CAPI (2025) | P2 | | TikTok | Pixel | Events API + ttclid | P2 | | Microsoft | UET Tag | Enhanced Conversions | P2 |

8. Implementation Roadmap

Phase 1 (Weeks 1-2): Foundation — tracking, structure, audiences, first creative batch
Phase 2 (Weeks 3-4): Launch — primary platforms, conservative budgets, daily monitoring
Phase 3 (Weeks 5-8): Optimize — analyze data, adjust bidding, kill underperformers, A/B test
Phase 4 (Weeks 9-12): Scale — scale winners (20% rule), expand to testing platforms

Output

Deliverables

ADS-STRATEGY.md — Complete strategic advertising plan
CAMPAIGN-ARCHITECTURE.md — Campaign structure with naming conventions
BUDGET-PLAN.md — Budget allocation with monthly pacing
CREATIVE-BRIEF.md — Creative production plan
TRACKING-SETUP.md — Tracking implementation checklist
IMPLEMENTATION-ROADMAP.md — Phased rollout timeline

Want to see if miosa-osa/ads plan would activate on your phrasing? Try it before you install — no LLM call, no signup.

Latest benchmark · publisher runVerified

8/28/2026, 06:02 UTC · 25 cases

Lift

+28%

80% vs 52%

Agent turns

1.0 vs 1.0

Tokens

+38%

5,087.24 vs 3,683.12

fail → pass · 7pass → pass · 13fail → fail · 5

Per-case results (25)

Case	Status	Duration (ms)			Turns			Tokens			Tool calls
Case	Status	Without	With	Δ	Without	With	Δ	Without	With	Δ	Without	With	Δ
case-01 We are launching a new B2B SaaS platform for automated project management with a $12,000 monthly marketing spend. Please build a complete strategic paid ads plan for us. We need outputs covering platform selection, campaign structure and naming conventions, tiered budget allocation, creative asset brief priorities, pixel and conversion tracking setup, and a multi-phase implementation roadmap.	fail→fail	53,859	38,241	-29%	1	1	0%	8,263	6,588	-20%	0	0	—
case-02 Our direct-to-consumer footwear brand wants to expand beyond organic growth using paid channel marketing with a $30,000 quarterly budget. Please generate a full paid advertising strategy document package detailing channel choices, campaign architecture, budget split across performance tiers, creative pillars with production priorities, tracking setup guide, and a step-by-step launch timeline.	fail→pass	47,856	54,430	+14%	1	1	0%	8,261	9,341	+13%	0	0	—
case-03 I run a local plumbing and electrical service business and want to use paid ad campaigns to drive inbound service calls. I have a $5,000 per month budget. Could you draft a comprehensive advertising plan that outlines recommended ad platforms, structured campaign hierarchy, strategic budget allocation, required creative formats, conversion tracking checklist, and a phased execution schedule?	fail→fail	34,584	33,308	-4%	1	1	0%	5,554	6,106	+10%	0	0	—
case-04 Write five variations of headline and primary text ad copy for a Meta ad campaign targeting SaaS marketing managers who need project management software.	pass→pass	14,693	15,963	+9%	1	1	0%	2,168	3,390	+56%	0	0	—
case-05 Create the detailed HTML layout and copy structure for a high-converting landing page to handle leads coming from our local plumbing Google Search ads.	pass→pass	36,958	45,536	+23%	1	1	0%	8,216	9,296	+13%	0	0	—
case-06 Draft a 4-step automated email nurture sequence to send to B2B enterprise prospects who downloaded our whitepaper from a LinkedIn ad.	pass→pass	18,456	21,719	+18%	1	1	0%	2,569	4,118	+60%	0	0	—
case-07 We sell enterprise CRM software to Fortune 500 companies with long sales cycles and need an ad strategy. Our team is leaning toward spending heavily on Meta and TikTok ads. Please outline the recommended primary, secondary, and testing platform mix for our enterprise B2B strategy.	pass→pass	19,856	33,314	+68%	1	1	0%	3,198	5,914	+85%	0	0	—
case-17 We are building an ad strategy blueprint package for a client. We want to compile everything into a single unstructured Word document titled 'Master-Plan.docx'. Provide the standard required deliverable Markdown files for the advertising strategy package.	fail→pass	32,742	54,670	+67%	1	1	0%	6,187	9,314	+51%	0	0	—
case-08 We sell digital courses on personal finance and masterclasses. Our agency suggested running search ads on Google as the main channel with LinkedIn as secondary. Please specify the recommended primary, secondary, and testing ad platforms for info products.	pass→pass	19,936	16,934	-15%	1	1	0%	2,943	3,777	+28%	0	0	—
case-09 We are preparing a growth campaign for a mobile fitness tracker app and want to determine platform allocation. Our growth manager wants to prioritize LinkedIn and Microsoft Ads. What primary, secondary, and testing ad platforms should be selected for mobile app marketing?	fail→fail	18,581	16,732	-10%	1	1	0%	2,723	3,474	+28%	0	0	—
case-10 Our marketing team currently names campaigns using freeform descriptions like 'FB-SummerPromo-2025-US'. We want a standard structured campaign naming format across all ad accounts. Provide the standardized campaign naming format for organizing ad accounts.	fail→fail	13,717	20,721	+51%	1	1	0%	2,282	4,819	+111%	0	0	—
case-11 We are setting up a new Google and Meta ad account for a mid-market brand. We usually group all ad sets into a single continuous daily campaign. Detail the recommended account level campaign architecture and funnel segmentation for paid ads.	pass→pass	20,501	30,826	+50%	1	1	0%	3,313	6,282	+90%	0	0	—
case-12 We have a $20,000 monthly ad budget. Our CFO wants us to split the budget evenly (33/33/33) across established platforms, emerging channels, and brand-new experiments. Provide the recommended tiered budget allocation percentage model for paid ad management.	pass→pass	13,614	18,236	+34%	1	1	0%	2,362	4,343	+84%	0	0	—
case-13 Our creative team is planning ad assets for a B2B SaaS tool. They want to focus exclusively on lifestyle images and company news. Detail the core content pillars that should drive the advertising creative strategy.	fail→pass	16,456	22,674	+38%	1	1	0%	2,600	4,470	+72%	0	0	—
case-14 We need to order asset creation for an upcoming multi-platform paid campaign across Meta, TikTok, YouTube, Google, and LinkedIn. Our design team wants to start by making long-form 5-minute documentary videos. Provide the prioritized production asset schedule from P1 to P5 including asset types and target platform destinations.	fail→fail	20,650	14,200	-31%	1	1	0%	3,356	3,484	+4%	0	0	—
case-15 We are configuring conversion tracking for Google, Meta, LinkedIn, TikTok, and Microsoft ads across our web properties. Our lead web developer plans to install client-side basic pixels only. Provide the tracking implementation setup matrix defining client-side tags, server-side requirements, and priority level for each platform.	pass→pass	35,858	20,780	-42%	1	1	0%	5,506	4,884	-11%	0	0	—
case-16 We need a timeline for executing our paid ads launch. Our campaign manager suggested a standard 30-60-90 day milestone plan. Detail the phased 12-week implementation roadmap covering foundation, launch, optimization, and scaling phases.	fail→pass	21,242	43,320	+104%	1	1	0%	3,409	8,392	+146%	0	0	—
case-18 An online apparel retailer selling direct-to-consumer wants to start paid ad campaigns with a $15,000 monthly spend. They are considering launching LinkedIn Ads as their primary revenue driver. Specify the recommended primary, secondary, and testing platform mix for e-commerce.	fail→pass	14,634	20,833	+42%	1	1	0%	2,564	4,604	+80%	0	0	—
case-19 A local HVAC repair business wants to run paid ads to generate immediate service calls. They plan to launch TikTok ads and YouTube ads first. Outline the recommended platform tiers (primary, secondary, testing) for local service businesses.	pass→pass	15,548	15,369	-1%	1	1	0%	2,258	3,653	+62%	0	0	—
case-20 Our design team is building creative assets for our upcoming paid campaign and wants to produce 50 long-form videos and 2 static images. Specify the recommended creative production quantities across priority tiers P1 through P5.	fail→pass	15,462	10,447	-32%	1	1	0%	2,429	2,931	+21%	0	0	—
case-21 We are setting up retargeting for our paid ad account. The media buyer wants to target anyone who visited our website in the last 365 days in one single audience pool. Outline the recommended retargeting audience breakdown and time windows for ad campaigns.	pass→pass	16,612	18,543	+12%	1	1	0%	2,607	4,021	+54%	0	0	—
case-22 We have limited engineering resources and need to prioritize tracking setup across ad networks. Our developer wants to implement Microsoft UET first before Meta Pixel. Detail which platforms require P1 tracking priority versus P2 tracking priority.	pass→pass	18,212	19,560	+7%	1	1	0%	2,362	3,803	+61%	0	0	—
case-23 We are in week 6 of our paid campaign and seeing positive ROI on Meta. Our growth lead wants to increase the daily budget on winning campaigns by 300% immediately. Detail the specific scaling rule percentage for expanding successful ad campaigns during Phase 4.	pass→pass	14,279	11,648	-18%	1	1	0%	2,081	2,911	+40%	0	0	—
case-24 We are initiating an ad strategy consultation with a new client. The client wants to skip discovery and immediately buy ads. List the key discovery components required during initial advertising discovery.	fail→pass	14,623	16,568	+13%	1	1	0%	2,130	3,364	+58%	0	0	—
case-25 We want to analyze our top ad competitors before launching campaigns. Our team plans to manually click on search ads to guess competitor strategies. Specify the specific transparency tools and analysis steps recommended for ad competitor research.	pass→pass	17,469	20,167	+15%	1	1	0%	2,737	3,902	+43%	0	0	—

These cases were also screened by the skill’s intent / safety pass.See the Trust review ↗Reproduce this benchmark in Colab ↗

How this skill was measured

DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 25 cases were attempted. The headline lift of +28 percentage points is the difference between those two pass rates over the 25 comparable cases.

Model measured: gemini-3.6-flash
Graded by: gemini-3.6-flash
Grading method: judged
Verification: verified
Pass rate without the skill: 52%
Pass rate with the skill: 80%
Cases attempted: 25
Cases counted toward lift: 25
Cases that regressed: 0
Skill version measured: v1
Run completed: 8/28/2026, 06:02 UTC

Measured example — same prompt, with vs. without the skill · from the benchmark run · case case-02

Prompt

Our direct-to-consumer footwear brand wants to expand beyond organic growth using paid channel marketing with a $30,000 quarterly budget. Please generate a full paid advertising strategy document package detailing channel choices, campaign architecture, budget split across performance tiers, creative pillars with production priorities, tracking setup guide, and a step-by-step launch timeline.

Without the skill loaded, the model failed this case. With it loaded, the same prompt on the same model passed. This is one improved case from the latest verified run; every case, including any that regressed, is in the table above.

Show both answers

SkillScore blends 4 signalsno signals yet

BenchmarkRun a verified benchmark with positive lift

Live evalNeeds ≥20 evaluated traces in 30 days

AI ratingNeeds ≥10 rated traces

AdoptionNeeds ≥10 serves across ≥2 orgs in 30 days

No signals yet — run a benchmark or collect evaluated traces to earn a score.

Verified on gemini-3.6-flash · re-tested yesterday

Other measured skills in the registry, with their headline benchmark lift.