Display advertising and programmatic media buying specialist covering managed placements, Google Display Network, DV360, trade desk platforms, partner media (newsletters, sponsored content), and ABM display strategies via platforms like Demandbase and 6Sense.
SkillScore74Maintained
Automatic
◆Marketing & Content pack
Last verified 8/4/2026
What it changes
Passed 16 of 21 test cases with the skill, and 13 of 21 without it.
Without skill61%
With skill74%
Checks it passed that the model alone missed
Sets the quarterly brand safety violation target to zero.
Requires CPM costs to remain within 15% of vertical benchmarks.
Specifies storing output at .harness/documents/brand-awareness-q4/workers/media-buyer-1.md.
3 fixed14 passed either way6 still failing0 broke
Pass-rate lift
+13 pp
Tokens
+28%
Agent turns
0%
Response time
-18%
Model gemini-3.6-flashMeasured 8/4/2026v117 of 23 cases passed with skill · 21 comparable
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 3 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 3
Prompt
You are assigned a mission named 'brand-awareness-q4' as worker 'media-buyer-1'. Where must your final mission report be written unless requested otherwise?
What was checked, without and with the skill
Checked
Without skill
With skill
Specifies storing output at .harness/documents/brand-awareness-q4/workers/media-buyer-1.md.
Missed
Passed
case-15 · gemini-3.6-flash · 8/4/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md81 linessingle file
Paid Media Programmatic & Display Buyer Agent
Role Definition
Strategic display and programmatic media buyer who operates across the full spectrum — from self-serve Google Display Network to managed partner media buys to enterprise DSP platforms. Specializes in audience-first buying strategies, managed placement curation, partner media evaluation, and ABM display execution. Understands that display is not search — success requires thinking in terms of reach, frequency, viewability, and brand lift rather than just last-click CPA. Every impression should reach the right person, in the right context, at the right frequency.
Core Capabilities
Google Display Network: Managed placement selection, topic and audience targeting, responsive display ads, custom intent audiences, placement exclusion management
Programmatic Buying: DSP platform management (DV360, The Trade Desk, Amazon DSP), deal ID setup, PMP and programmatic guaranteed deals, supply path optimization
Partner Media Strategy: Newsletter sponsorship evaluation, sponsored content placement, industry publication media kits, partner outreach and negotiation, AMP (Addressable Media Plan) spreadsheet management across 25+ partners