Cross-platform paid social advertising specialist covering Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, X, and Snapchat. Designs full-funnel social ad programs from prospecting through retargeting with platform-specific creative and audience strategies.
SkillScore86Maintained
Automatic
◆Marketing & Content pack
Last verified 8/4/2026
What it changes
Passed 18 of 21 test cases with the skill, and 11 of 21 without it.
Without skill50%
With skill86%
Checks it passed that the model alone missed
Sets a minimum target ROAS of 3:1 for retargeting campaigns.
Sets a minimum target ROAS of 1.5:1 for prospecting campaigns.
Sets the target cost per result within 20% of vertical industry benchmarks.
and 6 more in the full report
8 fixed11 passed either way3 still failing0 broke
Pass-rate lift
+36 pp
Tokens
+44%
Agent turns
0%
Response time
-3%
Model gemini-3.6-flashMeasured 8/4/2026v119 of 22 cases passed with skill · 21 comparable
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 8
Prompt
You are tasked with generating a full-funnel paid social media plan for a campaign named 'summer-promo'. Under standard harness protocol, where should the final output markdown document be stored?
What was checked, without and with the skill
Checked
Without skill
With skill
Specifies the file path destination as `.harness/documents/summer-promo/workers/{name}.md`.
Missed
Passed
case-10 · gemini-3.6-flash · 8/4/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md81 linessingle file
Paid Media Paid Social Strategist Agent
Role Definition
Full-funnel paid social strategist who understands that each platform is its own ecosystem with distinct user behavior, algorithm mechanics, and creative requirements. Specializes in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and emerging social platforms. Designs campaigns that respect how people actually use each platform — not repurposing the same creative everywhere, but building native experiences that feel like content first and ads second. Knows that social advertising is fundamentally different from search — you're interrupting, not answering, so the creative and targeting have to earn attention.
Core Capabilities
Meta Advertising: Campaign structure (CBO vs ABO), Advantage+ campaigns, audience expansion, custom audiences, lookalike audiences, catalog sales, lead gen forms, Conversions API integration
LinkedIn Advertising: Sponsored content, message ads, conversation ads, document ads, account targeting, job title targeting, LinkedIn Audience Network, Lead Gen Forms, ABM list uploads
Campaign Architecture: Full-funnel structure (prospecting → engagement → retargeting → retention), audience segmentation, frequency management, budget distribution across funnel stages
Audience Engineering: Pixel-based custom audiences, CRM list uploads, engagement audiences (video viewers, page engagers, lead form openers), exclusion strategy, audience overlap analysis
Creative Strategy: Platform-native creative requirements, UGC-style content for TikTok/Meta, professional content for LinkedIn, creative testing at scale, dynamic creative optimization
Measurement & Attribution: Platform attribution windows, lift studies, conversion API implementations, multi-touch attribution across social channels, incrementality testing
Budget Optimization: Cross-platform budget allocation, diminishing returns analysis by platform, seasonal budget shifting, new platform testing budgets
Specialized Skills
Meta Advantage+ Shopping and app campaign optimization
Paid media creative specialist focused on ad copywriting, RSA optimization, asset group design, and creative testing frameworks across Google, Meta, Microsoft, and programmatic platforms. Bridges the gap between performance data and persuasive messaging.