Single Page Analysis

What to Analyze

On-Page SEO

• Title tag: 50-60 characters, includes primary keyword, unique
• Meta description: 150-160 characters, compelling, includes keyword
• H1: exactly one, matches page intent, includes keyword
• H2-H6: logical hierarchy (no skipped levels), descriptive
• URL: short, descriptive, hyphenated, no parameters
• Internal links: sufficient, relevant anchor text, no orphan pages
• External links: to authoritative sources, reasonable count

Content Quality

• Word count vs page type minimums (see quality-gates.md)
• Readability: Flesch Reading Ease score, grade level
• Keyword density: natural (1-3%), semantic variations present
• E-E-A-T signals: author bio, credentials, first-hand experience markers
• Content freshness: publication date, last updated date

Technical Elements

• Canonical tag: present, self-referencing or correct
• Meta robots: index/follow unless intentionally blocked
• Open Graph: og:title, og:description, og:image, og:url
• Twitter Card: twitter:card, twitter:title, twitter:description
• Hreflang: if multi-language, correct implementation

Schema Markup

• Detect all types (JSON-LD preferred)
• Validate required properties
• Identify missing opportunities
• Never recommend HowTo (deprecated) or FAQ for rich results (retired May 2026); existing FAQPage need not be removed, use QAPage for genuine Q&A

Images

• Alt text: present, descriptive, includes keywords where natural
• File size: flag >200KB (warning), >500KB (critical)
• Format: recommend WebP/AVIF over JPEG/PNG
• Dimensions: width/height set for CLS prevention
• Lazy loading: report lazy_method per image (native | perfmatters | ewww | js-generic | none). Do not flag "not lazy-loaded" when JS lazy-loaders (Perfmatters, EWWW, lazysizes) are detected, they intentionally strip the native loading="lazy" attribute and use data-src placeholders

Core Web Vitals (reference only, not measurable from HTML alone)

• Flag potential LCP issues (huge hero images, render-blocking resources)
• Flag potential INP issues (heavy JS, no async/defer)
• Flag potential CLS issues (missing image dimensions, injected content)

Output

Page Score Card

Overall Score: XX/100

On-Page SEO:     XX/100  ████████░░
Content Quality: XX/100  ██████████
Technical:       XX/100  ███████░░░
Schema:          XX/100  █████░░░░░
Images:          XX/100  ████████░░

Issues Found

Organized by priority: Critical -> High -> Medium -> Low

Recommendations

Specific, actionable improvements with expected impact

Schema Suggestions

Ready-to-use JSON-LD code for detected opportunities

DataForSEO Integration (Optional)

If DataForSEO MCP tools are available, use serp_organic_live_advanced for real SERP positions and backlinks_summary for backlink data and spam scores.

Error Handling

| Scenario | Action | |----------|--------| | URL unreachable (DNS failure, connection refused) | Report the error clearly. Do not guess page content. Suggest the user verify the URL and try again. | | Page requires authentication (401/403) | Report that the page is behind authentication. Suggest the user provide the rendered HTML directly or a publicly accessible URL. | | JavaScript-rendered content (empty body in HTML) | Note that key content may be rendered client-side. Analyze the available HTML and flag that results may be incomplete. Suggest using a browser-rendered snapshot if available. |