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Use when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap. Not for measuring campaign results after launch — use performance-analyzer.
Passed 17 of 22 test cases with the skill, and 6 of 22 without it.
and 9 more in the full report
11 fixed6 passed either way5 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 11 test cases the skill fixed. Same model, same prompt, with and without the skill.
After completing the post-click landing page audit and optimization plan for @gaming_zack's campaign, a team member suggests calling influencer-brief-writer to analyze the resulting conversion metrics. What is the designated primary next skill to call after implementation to evaluate conversion rate changes?
| Checked | Without skill | With skill |
|---|---|---|
| The output specifies performance-analyzer as the primary next skill | Missed | Passed |
The instructions your model reads when the skill loads.
This skill helps you create and optimize landing pages specifically for influencer marketing traffic. When users click from an influencer's post, the landing experience should feel connected and optimized for conversion.
Cross-discipline (paid ads): this is also the paid-ads post-click skill — the page half of the ROAS Offer message-match (it pairs with ad-creative-builder, which owns the ad half). The same diagnose-and-fix flow applies to paid landing pages; save paid runs under
memory/ad/landing-optimizer/. On paid runs, message-match the page against the offer-claims-registry ledger when present: offer terms, promo codes, and dates againstmemory/claims/offers.md, and claim wording against the approved variants inmemory/claims/claims-ledger.md.
Shortest invocation:
Optimize our landing page for traffic from [influencer campaign]
Common scenario — diagnose and fix a low-converting creator page:
Our influencer landing page has [X%] conversion rate. How can we improve it?
memory/influencer/landing-optimizer/YYYY-MM-DD-<topic>.md (message-match audit, structure and social-proof recommendations, conversion/CTA plan, A/B test roadmap).memory/hot-cache.md.Emit the standard shape from skill-contract.md §Handoff Summary Format.
This family needs no live integrations (Tier 1). The skill works by asking the user for the page URL, current conversion rate, the influencer's message, and the promo code, then producing the audit and plan from those inputs.
Optional connectors that can deepen the analysis when available:
test cases passed, vs 6 / 22 without
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