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Brand Equity · asgard-ai-platform | DecimalAI

marketingby asgard-ai-platform

Brand Equity

asgard-ai-platform/grad-brand-equity

Source asgard-ai-platform/skills ↗License MIT

Apply brand equity frameworks (Aaker, 1991; Keller, 1993) to assess and build customer-based brand value.

SkillScore80Maintained

Automatic

Marketing & Content pack

Last verified 8/28/2026

What it changes

Passed 20 of 25 test cases with the skill, and 17 of 25 without it.

Without skill68%

With skill80%

Checks it passed that the model alone missed

Focuses on cost structure and supply chain efficiency rather than brand building
Recommends establishing specific performance and imagery associations relevant to the gaming laptop market
Classifies price premium willingness and repeat purchase rates as key metrics of Aaker's Brand Loyalty dimension

and 2 more in the full report

4 fixed16 passed either way4 still failing1 broke

Pass-rate lift: +12 pp
Tokens: +25%
Agent turns: 0%
Response time: -8%

Model gemini-3.6-flashMeasured 8/28/2026v120 of 25 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/asgard-ai-platform-grad-brand-equity/SKILL.md https://app.decimal.ai/s/asgard-ai-platform-grad-brand-equity/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add asgard-ai-platform-grad-brand-equity, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/asgard-ai-platform-grad-brand-equity/ and pins it in .decimal/skills.lock

decimalai skills add asgard-ai-platform-grad-brand-equity

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/asgard-ai-platform-grad-brand-equity/SKILL.md https://app.decimal.ai/s/asgard-ai-platform-grad-brand-equity/SKILL.md

Raw file: /s/asgard-ai-platform-grad-brand-equity/SKILL.md ↗ · machine-readable summary at /s/asgard-ai-platform-grad-brand-equity.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 4

Prompt

We operate a commercial grain elevator trading Grade 2 Yellow Corn in spot markets where buyers purchase strictly based on USDA grading and lowest price per bushel. How should we evaluate our brand equity to drive premium pricing?

What was checked, without and with the skill
Checked	Without skill	With skill
Advises that brand equity framework is not applicable in a pure commodity market where purchase decisions depend solely on standardized specifications and price	Missed	Passed
Focuses on cost structure and supply chain efficiency rather than brand building	Missed	Passed

case-06 · gemini-3.6-flash · 8/28/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md101 linessingle file

Brand Equity

Overview

Brand equity is the differential effect that brand knowledge has on consumer response. Aaker (1991) identifies five dimensions: awareness, associations, perceived quality, loyalty, and proprietary assets. Keller (1993) structures Customer-Based Brand Equity (CBBE) as a pyramid: Salience, Meaning, Response, and Resonance.

When to Use

Auditing brand health and diagnosing weak equity components
Designing brand-building or repositioning strategies
Justifying brand investment to stakeholders with a structured framework
Comparing brand equity positions across competitors

When NOT to Use

Valuing a brand financially for M&A (use financial brand valuation methods)
Short-term promotional effectiveness (use marketing mix models)
When brand is not a relevant purchase factor (pure commodity markets)

Assumptions

IRON LAW: Brand equity is measured from the CUSTOMER perspective.
Internal brand investment (spend, campaigns) does NOT equal brand
equity. Only customer perceptions and behaviors count.

Key assumptions:

Brand knowledge (awareness + associations) is stored in consumer memory
Brand equity manifests as differential consumer response
Equity dimensions are separable and independently measurable
Brand equity accumulates over time and is path-dependent

Methodology

Step 1 — Map the Aaker dimensions

Dimension	Key Metrics	Data Sources
Awareness	Top-of-mind, aided/unaided recall	Surveys, search data

Track record

Benchmark

20 / 25

test cases passed, vs 17 / 25 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

asgard-ai-platform / skills

grad-brand-equity/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1

More skills from the same source and nearby in the registry, with their headline benchmark lift.

Ready to supercharge your AI agents?

See it in action

What's inside

Brand Equity

Overview

When to Use

When NOT to Use

Assumptions

Methodology

Step 1 — Map the Aaker dimensions

Track record

Benchmark

Adoption

SkillSafety

Source

Related skills