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Consumer Culture Theory (CCT) · asgard-ai-platform | DecimalAI

marketingby asgard-ai-platform

Consumer Culture Theory (CCT)

asgard-ai-platform/grad-cct

Source asgard-ai-platform/skills ↗License MIT

Apply Consumer Culture Theory to analyze consumption as a cultural practice shaped by identity, marketplace cultures, and ideology.

SkillScore96Maintained

Automatic

Research pack

Last verified 8/28/2026

What it changes

Passed 23 of 24 test cases with the skill, and 14 of 24 without it.

Without skill58%

With skill96%

Checks it passed that the model alone missed

The cultural meaning table uses three columns.
The primary domain is specified as sociohistoric.
The primary domain is classified as sociohistoric.

and 10 more in the full report

9 fixed14 passed either way1 still failing0 broke

Pass-rate lift: +38 pp
Tokens: +2%
Agent turns: 0%
Response time: -23%

Model gemini-3.6-flashMeasured 8/28/2026v123 of 24 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/asgard-ai-platform-grad-cct/SKILL.md https://app.decimal.ai/s/asgard-ai-platform-grad-cct/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add asgard-ai-platform-grad-cct, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/asgard-ai-platform-grad-cct/ and pins it in .decimal/skills.lock

decimalai skills add asgard-ai-platform-grad-cct

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/asgard-ai-platform-grad-cct/SKILL.md https://app.decimal.ai/s/asgard-ai-platform-grad-cct/SKILL.md

Raw file: /s/asgard-ai-platform-grad-cct/SKILL.md ↗ · machine-readable summary at /s/asgard-ai-platform-grad-cct.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 9 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 9

Prompt

I want to understand the cultural drivers behind the mechanical keyboard enthusiast community, where people spend thousands on custom keycaps and switches. Please analyze this behavior through a Consumer Culture Theory lens. I'd like a structured analysis that categorizes the primary domain and setting, provides a markdown table mapping symbolic elements and meanings with supporting evidence, examines identity narratives, subcultural rituals, and contradictions, and concludes with strategic and theoretical implications.

What was checked, without and with the skill
Checked	Without skill	With skill
The response top-level heading starts with ## CCT Analysis:	Missed	Passed
The primary domain is categorized as marketplace culture.	Missed	Passed
The cultural meaning table uses three columns.	Missed	Passed

case-01 · gemini-3.6-flash · 8/28/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md103 linessingle file

Consumer Culture Theory (CCT)

Overview

Consumer Culture Theory is a family of research perspectives that study consumption as culturally constituted practice rather than purely economic choice. CCT examines four domains: consumer identity projects, marketplace cultures, sociohistoric patterning of consumption, and mass-mediated marketplace ideologies (Arnould & Thompson, 2005).

When to Use

Interpreting consumer behavior that defies rational economic explanation
Analyzing brand communities, fan cultures, or subcultures of consumption
Understanding how consumers construct identity through marketplace choices
Decoding how advertising and media shape consumption meanings

When NOT to Use

Quantitative demand forecasting or pricing optimization
Transaction-level purchase prediction (use choice models)
When the research question requires causal inference with control groups

Assumptions

IRON LAW: Consumption is a cultural practice, NOT merely an economic
decision. Every purchase, use, and disposal act carries symbolic
meaning that cannot be reduced to utility maximization.

Key assumptions:

Consumers are active meaning-makers, not passive recipients
Markets are cultural systems, not just exchange mechanisms
Consumption meanings are socially constructed and context-dependent
Power structures and ideologies shape what, how, and why people consume

Methodology

Step 1 — Identify the CCT domain

Domain	Focus	Key Questions
Consumer Identity Projects	How consumers forge identity through consumption	How does this product/brand serve self-narrative?

Track record

Benchmark

23 / 24

test cases passed, vs 14 / 24 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

asgard-ai-platform / skills

grad-cct/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1

More skills from the same source and nearby in the registry, with their headline benchmark lift.

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See it in action

What's inside

Consumer Culture Theory (CCT)

Overview

When to Use

When NOT to Use

Assumptions

Methodology

Step 1 — Identify the CCT domain

Track record

Benchmark

Adoption

SkillSafety

Source

Related skills