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Plan Southeast Asia market entry including mode selection, regulatory requirements, cultural research, and go-to-market timeline.
Passed 16 of 22 test cases with the skill, and 10 of 22 without it.
and 7 more in the full report
6 fixed10 passed either way6 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 6 test cases the skill fixed. Same model, same prompt, with and without the skill.
Our Taiwan-based organic skincare brand, PureBotanica, is looking to expand into Southeast Asian markets. We are considering Thailand, Vietnam, and Indonesia. Please construct a comprehensive market entry document for us. Outline a country scoring matrix evaluating candidates across key market and operational dimensions, identify the single best entry country and entry channel with justification, summarize the market opportunity and gap, lay out a phased go-to-market execution plan with timelines and budgets, detail major risks with mitigations, and define 12-month success targets (revenue, user count, break-even timeframe).
| Checked | Without skill | With skill |
|---|---|---|
| The main title uses the format `# SEA Market Entry Plan: PureBotanica → [Target Country]`. | Missed | Passed |
| The scoring matrix assigns exact weights of 25% to Market size & growth, 20% to Competition, 20% to Regulatory ease, 15% to Cultural proximity, 10% to Logistics readiness, and 10% to Cost of entry. | Missed | Passed |
| The plan selects a single target country as the primary initial launch market. | Passed | Passed |
The instructions your model reads when the skill loads.
IRON LAW: One Country at a Time
SEA is 10+ countries with different languages, regulations, payment systems,
and consumer behaviors. Entering 3 countries simultaneously with limited
resources guarantees failure in all 3. Pick ONE beachhead, prove the model,
then expand. The learnings from country 1 accelerate country 2.
| Mode | Investment | Control | Speed | Risk | Best For |
|---|---|---|---|---|---|
| E-commerce marketplace (Shopee/Lazada) | Low | Low | Fast (weeks) | Low | Testing demand, consumer products |
| Independent e-commerce (own site) | Medium | High | Medium (months) | Medium | Brand building, D2C, subscriptions |
| Local distributor / agent | Low-Medium | Low | Medium | Medium | Physical retail, B2B, complex products |
| Joint venture | High | Shared | Slow | Medium | Regulated industries, need local partner |
| Wholly-owned subsidiary | High | Full | Slow (6-12 months) | High | Long-term commitment, full control |
Score each candidate country (1-5) on:
| Criterion | Weight | Questions to Answer |
|---|---|---|
| Market size & growth | 25% | GDP, category size, growth rate, digital penetration |
| Competition | 20% | How many players? How strong? Any gaps? |
| Regulatory ease | 20% | Foreign ownership rules, import regulations, tax complexity |
| Cultural proximity | 15% | Language barriers, consumer behavior similarity, existing networks |
| Logistics readiness | 10% | Delivery infrastructure, payment ecosystem, returns handling |
| Cost of entry | 10% | Setup costs, marketing costs, talent availability |
Consumer research:
test cases passed, vs 10 / 22 without
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