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Develop e-commerce strategy for Southeast Asian markets including platform selection, payment infrastructure, logistics challenges, and localization requirements.
Passed 18 of 24 test cases with the skill, and 11 of 24 without it.
and 6 more in the full report
7 fixed11 passed either way6 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.
Our company manufactures consumer audio gear and we want to expand across Southeast Asian markets online. Provide a complete market entry strategy document. It must feature a country evaluation grid scoring market opportunities against barriers and competition, a clear recommendation for our initial target country (including marketplace choice, preferred local payment options, logistics model, and phased timeline), key localization considerations, and an estimated startup cost table itemizing initial expenses.
| Checked | Without skill | With skill |
|---|---|---|
| Recommends a single initial target country launch. | Passed | Passed |
| Evaluates countries using H/M/L ratings in the evaluation grid. | Missed | Passed |
| Formats the startup cost table with Item, Cost, and Notes columns. | Missed | Passed |
The instructions your model reads when the skill loads.
IRON LAW: SEA Is Not One Market — It's 10+ Different Markets
Indonesia, Vietnam, Thailand, Philippines, Malaysia, and Singapore have
different languages, payment preferences, logistics infrastructure, and
consumer behaviors. A strategy that works in Singapore (high digital
maturity, English-speaking) will fail in Indonesia (cash-heavy, Bahasa,
island logistics). Analyze each country individually.
| Country | Pop. | E-com Penetration | Top Platform | Dominant Payment | Key Challenge |
|---|---|---|---|---|---|
| Indonesia | 278M | ~35% | Tokopedia/Shopee | Bank transfer, e-wallets (GoPay, OVO) | Island logistics, last-mile cost |
| Vietnam | 100M | ~30% | Shopee | COD (~60%), e-wallets (MoMo) | COD returns high (~15-20%) |
| Thailand | 72M | ~40% | Shopee/Lazada | Bank transfer (PromptPay), COD | Fragmented social commerce |
| Philippines | 115M | ~25% | Shopee/Lazada | GCash, COD | Island logistics, low trust in online |
| Malaysia | 33M | ~45% | Shopee | FPX bank transfer, e-wallets | Small market, competitive |
| Singapore | 6M | ~55% | Shopee/Lazada/Amazon | Credit cards, PayNow | Tiny market, high CAC |
| Factor | Marketplace (Shopee/Lazada) | Own D2C Site | Social Commerce (IG/LINE/TikTok) |
|---|---|---|---|
| Traffic | Built-in | Must generate yourself | Organic but unpredictable |
| Commission | 3-15% + ads | 0% + payment/hosting costs | 0% + fulfillment |
| Data ownership | Platform owns | You own | Partial |
| Brand control | Limited | Full | Medium |
| Best for | Market entry, volume | Brand building, repeat customers | Viral products, low-trust markets |
Phase 1: Market Selection (pick ONE country first)
test cases passed, vs 11 / 24 without
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