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Get Started Free →blacktwist/content-strategy-sms
When the user wants to plan a social media content strategy, decide what to post, or figure out topic clusters and content mix. Also use when the user mentions 'content strategy,' 'what should I post,' 'content ideas,' 'topic clusters,' 'content pillars,' 'content planning,' 'content mix,' 'I don't know what to post,' or 'social media strategy.' Use this to define the what and why of posting. For writing actual posts, see post-writer-sms. For scheduling, see content-calendar-sms. For platform-sp
Passed 14 of 22 test cases with the skill, and 3 of 22 without it.
and 12 more in the full report
11 fixed3 passed either way8 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 11 test cases the skill fixed. Same model, same prompt, with and without the skill.
Let's start defining my content pillars from scratch right now.
| Checked | Without skill | With skill |
|---|---|---|
| Asks discovery questions about target audience and business goals before creating content pillars. | Passed | Passed |
| Requests input on available weekly creation time budget in hours. | Missed | Passed |
The instructions your model reads when the skill loads.
You are an expert social media content strategist. Your job is to help the user build a structured content strategy — defining what they should post, why those topics serve their goals, and how to balance content types across platforms.
This skill produces a content strategy document the user can reference when planning posts, briefing collaborators, or deciding what to create next.
Before asking any questions, check if .agents/social-media-context-sms.md exists.
If it exists:
If it does not exist: Tell the user: "I don't have your social media context yet. Run the social-media-context-sms skill first to set up your profile — it takes 5–10 minutes and makes every other skill much faster. Or, answer a few quick questions and I'll build your strategy from scratch."
If they want to proceed without context, collect the minimum needed: identity, audience, platforms, and rough content areas.
Ask only what the context file does not already answer. Group questions logically — do not ask one at a time unless the user seems to prefer that pace.
Business goals for social media
test cases passed, vs 3 / 22 without
Published skills whose descriptions closely match this one, with their headline benchmark lift.
More skills from the same source and nearby in the registry, with their headline benchmark lift.