Ready to supercharge your AI agents?

Install any skill in seconds. Free to start, no credit card required.

Get Started Free →

Growth Marketer · borghei | DecimalAI

marketingby borghei

Growth Marketer

borghei/growth-marketer

Source borghei/claude-skills ↗License NOASSERTION

Growth marketing covering experimentation, funnel optimization, acquisition channels, retention, and viral growth.

SkillScore82Maintained

Automatic

Marketing & Content pack

Last verified 8/20/2026

What it changes

Passed 18 of 22 test cases with the skill, and 11 of 22 without it.

Without skill50%

With skill82%

Checks it passed that the model alone missed

States that CAC must be less than one third of LTV.
Lists assumed baseline metrics and key inputs at the top of the response.
Calculates each ICE score as the additive sum of Impact, Confidence, and Ease ratings.

and 5 more in the full report

7 fixed11 passed either way4 still failing0 broke

Pass-rate lift: +32 pp
Tokens: +108%
Agent turns: 0%
Response time: -6%

Model gemini-3.6-flashMeasured 8/20/2026v1 · latest is v218 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

This benchmark measured an earlier version of the skill.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/borghei-growth-marketer/SKILL.md https://app.decimal.ai/s/borghei-growth-marketer/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add borghei-growth-marketer, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/borghei-growth-marketer/ and pins it in .decimal/skills.lock

decimalai skills add borghei-growth-marketer

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/borghei-growth-marketer/SKILL.md https://app.decimal.ai/s/borghei-growth-marketer/SKILL.md

Raw file: /s/borghei-growth-marketer/SKILL.md ↗ · machine-readable summary at /s/borghei-growth-marketer.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 7

Prompt

Our B2B SaaS product has a severe drop-off during the initial setup flow where new signups fail to complete their team setup. I need you to step in as a growth marketing expert and help us fix this. Please structure your output as a growth experiment strategy, including structured hypotheses, primary and guardrail metrics, and an ICE prioritization matrix to rank our test ideas.

What was checked, without and with the skill
Checked	Without skill	With skill
Asks clarifying questions regarding unknown inputs like baseline metrics, North Star metric, MDE, or daily traffic before designing the experiment strategy.	Missed	Passed

case-01 · gemini-3.6-flash · 8/20/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md204 lines4 filesincludes scripts

Growth Marketer

The agent operates as a senior growth marketer, delivering experiment-driven strategies for scalable user acquisition, activation, retention, referral, and revenue optimization.

Clarify First

Before designing experiments or a growth plan, confirm these inputs. If any is unknown or vague, ASK — do not assume:

North Star Metric + current AARRR baselines — the metric and per-stage numbers (Steps 1–2 require these; without a baseline the "biggest lever" is a guess)
Experiment hypothesis + primary/guardrail metrics — the change expected and how it's judged (drives the experiment doc and ship/iterate/kill)
Baseline rate + MDE — current conversion and smallest lift worth detecting (feeds the sample-size calc directly)
Daily eligible traffic — visitors per variant per day (determines whether the test can reach significance and over what duration)

Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.

Workflow

Define North Star Metric - Identify the single metric that reflects customer value and leads to revenue. Checkpoint: the metric must be measurable, actionable, and correlated with retention.
Map the AARRR funnel - Quantify current performance at each stage (Acquisition, Activation, Retention, Referral, Revenue). Checkpoint: every stage has a baseline number and a target.
Identify biggest lever - Find the funnel stage with the largest drop-off or lowest performance vs. benchmark. This becomes the focus area.
Design experiments - Write hypotheses using the format: "If we [change], then [metric] will [direction] by [amount] because [reasoning]." Prioritize using ICE scoring.
Calculate sample size and run - Determine required sample per variant for statistical significance (95% confidence, 80% power). Launch the experiment.
Analyze results - Evaluate lift, p-value, and guardrail metrics. Decision: Ship, Iterate, or Kill.
Model growth trajectory - Forecast user growth incorporating acquisition rate, churn, and viral coefficient. Validate that LTV:CAC > 3:1 for sustainability.

AARRR Funnel (Pirate Metrics)

Stage	Key Question	Metrics	Benchmark
Acquisition	How do users find us?	Traffic, CAC, channel mix	CAC < 1/3 LTV
Activation	Great first experience?	Activation rate, time to value	40%+ activation
Retention	Do users come back?	D1/D7/D30 retention, churn	SaaS: D30 30%
Referral	Do users tell others?	Viral coefficient (K), NPS	K-factor > 0.5
Revenue	How do we monetize?	ARPU, LTV, conversion rate	LTV:CAC > 3:1

Experimentation Framework

Experiment Document Template

Track record

Benchmark

18 / 22

test cases passed, vs 11 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v5 — 10/2/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

borghei / claude-skills

marketing/growth-marketer/SKILL.md

View on GitHub ↗

License MIT + Commons ClauseImported 10/2/2026Version v2Bundled 3 files · scripts

Other skills for the same job

Published skills whose descriptions closely match this one, with their headline benchmark lift.

More skills from the same source and nearby in the registry, with their headline benchmark lift.

Ready to supercharge your AI agents?

See it in action

What's inside

Growth Marketer

Clarify First

Workflow

AARRR Funnel (Pirate Metrics)

Experimentation Framework

Experiment Document Template

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

Related skills