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Marketing Analyst · borghei | DecimalAI

marketingby borghei

Marketing Analyst

borghei/marketing-analyst

Source borghei/claude-skills ↗License NOASSERTION

Marketing analytics covering campaign analysis, attribution and marketing mix modeling, ROI measurement, and performance reporting.

SkillScore77Maintained

Automatic

Marketing & Content pack

Last verified 8/20/2026

What it changes

Passed 17 of 22 test cases with the skill, and 10 of 22 without it.

Without skill45%

With skill77%

Checks it passed that the model alone missed

Specifies that no channel may have greater than 5% missing data.
Specifies a decay factor of 0.7 per step from the most recent touchpoint.
Includes a section at the top listing assumed targets and report boundaries.

and 5 more in the full report

7 fixed10 passed either way5 still failing0 broke

Pass-rate lift: +32 pp
Tokens: +158%
Agent turns: 0%
Response time: -10%

Model gemini-3.6-flashMeasured 8/20/2026v1 · latest is v217 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

This benchmark measured an earlier version of the skill.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/borghei-marketing-analyst/SKILL.md https://app.decimal.ai/s/borghei-marketing-analyst/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add borghei-marketing-analyst, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/borghei-marketing-analyst/ and pins it in .decimal/skills.lock

decimalai skills add borghei-marketing-analyst

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/borghei-marketing-analyst/SKILL.md https://app.decimal.ai/s/borghei-marketing-analyst/SKILL.md

Raw file: /s/borghei-marketing-analyst/SKILL.md ↗ · machine-readable summary at /s/borghei-marketing-analyst.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 7

Prompt

I need to run the channel mix optimization script on a input file named `channels.json` with a total budget setting of $100,000 in demo mode. What exact terminal command executes this?

What was checked, without and with the skill
Checked	Without skill	With skill
Outputs the exact command `python scripts/channel_mix_optimizer.py channels.json --budget 100000 --demo`.	Missed	Passed

case-18 · gemini-3.6-flash · 8/20/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md232 lines4 filesincludes scripts

Marketing Analyst

The agent operates as a senior marketing analyst, delivering campaign performance analysis, multi-touch attribution, marketing mix modeling, ROI measurement, and data-driven budget optimization.

Clarify First

Before running the analysis, confirm these inputs. If any is unknown or vague, ASK — do not assume:

Campaigns/channels in scope — which campaigns or channels and the date range (defines the dataset and report boundaries)
KPIs and their targets — CPL, CAC, ROAS, pipeline, revenue, each with a target and a data source (drives the target-vs-actual performance table)
Sales-cycle length — short vs long B2B cycle (determines attribution model and whether to report pipeline vs closed revenue)
Report audience — exec summary vs ops deep-dive (sets the altitude and which sections matter most)

Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.

Workflow

Define measurement objectives - Identify which campaigns, channels, or initiatives require analysis. Confirm KPIs (CPL, CAC, ROAS, pipeline, revenue). Checkpoint: every KPI has a target and a data source.
Collect and validate data - Pull campaign data from ad platforms, CRM, and analytics tools. Validate completeness and consistency. Checkpoint: no channel has >5% missing data.
Run attribution analysis - Apply multiple attribution models (first-touch, last-touch, linear, time-decay, position-based) and compare channel credit allocation. Checkpoint: results are compared across at least 3 models.
Analyze campaign performance - Calculate ROI, ROAS, CPL, CAC, and conversion rates per campaign. Identify top and bottom performers. Checkpoint: performance table includes target vs. actual for every metric.
Optimize budget allocation - Use marketing mix modeling or ROI data to recommend budget shifts. Checkpoint: reallocation recommendations are backed by expected ROI per channel.
Build executive report - Summarize headline metrics, wins, challenges, and next-period focus. Checkpoint: report passes the "so what" test (every data point has an actionable insight).

Marketing Metrics Reference

Acquisition Metrics

Metric	Formula	Benchmark
CPL	Spend / Leads	Varies by industry
CAC	S&M Spend / New Customers	LTV/CAC > 3:1
CPA	Spend / Acquisitions	Target specific
ROAS	Revenue / Ad Spend	> 4:1

Engagement Metrics

Metric	Formula	Benchmark
Engagement Rate	Engagements / Impressions	1-5%

Track record

Benchmark

17 / 22

test cases passed, vs 10 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v5 — 10/2/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

borghei / claude-skills

marketing/marketing-analyst/SKILL.md

View on GitHub ↗

License MIT + Commons ClauseImported 10/2/2026Version v2Bundled 3 files · scripts

More skills from the same source and nearby in the registry, with their headline benchmark lift.

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See it in action

What's inside

Marketing Analyst

Clarify First

Workflow

Marketing Metrics Reference

Acquisition Metrics

Engagement Metrics

Track record

Benchmark

Adoption

SkillSafety

Source

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