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Brand Identity · vibeeval | DecimalAI

Brand Identity

SkillScore41Maintained

brand-identity

Voice framework, visual identity standards, color palette management, typography specs, brand consistency

marketingby vibeeval

Links this skill to your agents and keeps it current with the author’s updates.

Automatic

Marketing & Content pack

1 · One-time — install the CLI (docs ↗)

pip install decimalai

2 · Get the skill — writes .claude/skills/brand-identity/SKILL.md

decimalai skills pull brand-identity --out .claude/skills/

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/brand-identity/SKILL.md https://app.decimal.ai/s/brand-identity/SKILL.md

Raw file: /s/brand-identity/SKILL.md ↗ · machine-readable summary at /s/brand-identity.json ↗

In productionGlobal

how this skill behaves on real traffic · last 30 days

No production data for this skill yet — usage numbers appear here once agents start running it.

Anonymized aggregate across every org using this skill — proof from real production use, not a demo.

Does this skill help? · Benchmark: with vs. withoutsign in to run this on your agents

22 test cases from the publisher’s eval.yaml · each run twice on gemini-3.6-flash — with the skill injected, then without · last run 55d ago

Yes — +36% lift · at higher cost+36% tokens0% turns41% of whole cases pass with skill (9/22)

Test case	Without → With	Effect	Δ tokens	Δ turns
case-22	✗→✓	▲ Improved	—	—
case-11	✗→✓	▲ Improved	—	—
case-01	✗→✓	▲ Improved	—	—
case-02	✗→✓	▲ Improved	—	—
case-03	✗→✓	▲ Improved	—	—

Showing 5 of 22 cases

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 7/30/2026

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

vibeeval / vibecosystem

skills/brand-identity/SKILL.md

View on GitHub ↗

License MIT LicenseImported 8/1/2026Version v1

Skill contents

SKILL.md

Brand Identity

Marka kimligini olusturma ve koruma rehberi. Tutarlilik her seydir.

Voice Framework

Voice vs Tone

| Kavram | Tanim | Ornek | |--------|-------|-------| | Voice | Markanin kalici kisilik ozellikleri | "Profesyonel ama samimi" | | Tone | Duruma gore degisen ifade bicimi | Hata mesajinda: empatik, basaride: kutlamaci |

Personality Traits Matrisi

Markanin 4 eksenini tanimla:

| Eksen | Sol Uc | Sag Uc | Senin Pozisyon (1-5) | |-------|--------|--------|----------------------| | Formalite | Resmi, kurumsal | Samimi, konusma dili | ? | | Enerji | Sakin, olculu | Heyecanli, enerjik | ? | | Mizah | Ciddi, agirbasli | Eglenceli, espirili | ? | | Teknik | Basit, herkes icin | Uzman, teknik dil | ? |

Voice Checklist

] 3-5 kelimelik voice tanimi var (orn: "Guvenilir, samimi, net")
] Her voice ozelliginin "yapma" karsiligi var
] Ornek cumleler var (ana sayfa, hata mesaji, onboarding)
] Tone varyasyonlari tanimli (basari, hata, bekleme, bilgi)

Visual Identity Standards

Logo Kullanim Kurallari

| Kural | Detay | |-------|-------| | Clear space | Logo etrafinda min logo yuksekligi kadar bosluk | | Min boyut | Dijitalde min 24px yukseklik | | Arka plan | Hangi renklerde kullanilabilir, hangilerinde degil | | Varyasyonlar | Full color, monochrome, reversed (dark bg) | | Yasaklar | Stretch etme, renk degistirme, efekt ekleme |

Color Palette Management

3-Katman Token Mimarisi

LAYER 1: Primitive (Ham renkler)
  blue-500: #3b82f6
  blue-600: #2563eb
  gray-100: #f3f4f6

LAYER 2: Semantic (Anlam tasiyan)
  color-primary: {blue-600}
  color-danger: {red-600}
  color-surface: {white}
  color-text: {gray-900}

LAYER 3: Component (Kullanim yeri)
  button-primary-bg: {color-primary}
  button-primary-hover: {blue-700}
  card-bg: {color-surface}
  input-border: {gray-300}

Palette Kurallari

| Kural | Detay | |-------|-------| | Ana renkler | Max 3 (primary, secondary, accent) | | Notral tonlar | 1 gray skalasi (50-950) | | Durum renkleri | Success (yesil), Warning (sari), Danger (kirmizi), Info (mavi) | | Dark mode | Her semantic token'in dark varyanti | | Kontrast | Tum text/bg kombinasyonlari WCAG AA (4.5:1) |

Typography Specifications

| Kullanim | Font | Agirlik | Boyut | Satir Yuksekligi | |----------|------|---------|-------|-----------------| | Display | Primary | Bold (700) | 48-72px | 1.1 | | H1 | Primary | Semibold (600) | 36-48px | 1.2 | | H2 | Primary | Semibold (600) | 24-36px | 1.25 | | H3 | Primary | Medium (500) | 20-24px | 1.3 | | Body | Primary | Regular (400) | 16px | 1.5 | | Small | Primary | Regular (400) | 14px | 1.4 | | Caption | Primary | Regular (400) | 12px | 1.3 | | Code | Mono | Regular (400) | 14px | 1.5 |

Font Pairing Rehberi

| Baslik | Govde | Karakter | |--------|-------|----------| | Inter | Inter | Notr, profesyonel | | Cal Sans | Inter | Modern, teknoloji | | Playfair Display | Source Sans | Luks, editoryal | | Space Grotesk | DM Sans | Yaratici, modern | | Fraunces | Work Sans | Sicak, organik |

Iconography

| Kural | Detay | |-------|-------| | Stil tutarliligi | Tek icon seti sec (Lucide, Heroicons, Phosphor) | | Boyut skalasi | 16, 20, 24, 32px (text ile orantili) | | Cizgi kalinligi | Set icinde tutarli (1.5px veya 2px) | | Filled vs Outlined | Birini sec, karistirma |

Brand Consistency Checklist

Dijital Urunler

] Primary font tanimli ve yuklendi
] Color token'lari CSS variable olarak tanimli
] Logo tum varyasyonlarda mevcut (SVG)
] Favicon ve og:image marka tutarli
] Button, input, card stilleri tutarli
] Hata mesajlari marka voice'una uygun
] Empty state illust/copy marka ile uyumlu
] Loading animasyonu marka ile uyumlu
] 404 sayfasi marka ile uyumlu

Iletisim

] Email template'leri marka tutarli
] Bildirim mesajlari voice rehberine uygun
] Onboarding akisi marka tonunda
] Dokumantasyon stili tutarli

Islem Akisi

Kesfet: Marka degerlerini, hedef kitleyi, rakipleri analiz et
Tanimla: Voice, renk, tipografi, ikon standartlarini belirle
Dokumante et: Token'lari, kurallari, ornekleri yaz
Uygula: Design system'e entegre et
Denetle: Tutarlilik kontrolu yap, sapmalari duzelt

Illustrative Want to see what brand-identity would put in front of your model? Preview the rendered body and check its trigger phrases — no LLM call, no signup.

Latest benchmark · publisher runVerified

7/29/2026, 00:14 UTC · 22 cases

Lift

+36%

41% vs 5%

Agent turns

0%

1.0 vs 1.0

Tokens

+36%

3,556.05 vs 2,606.82

fail → pass · 8pass → pass · 1fail → fail · 13

Per-case results (22)

Case	Status	Duration (ms)			Turns			Tokens			Tool calls
Case	Status	Without	With	Δ	Without	With	Δ	Without	With	Δ	Without	With	Δ
case-20 Before releasing our SaaS application v1.0, we want to audit our UI component styles, asset declarations, and edge-case pages against brand standards. What specific items should be verified on the digital product brand checklist?	fail→fail	—	—	—	—	—	—	—	—	—	—	—	—
case-19 Our UI design team is defining standard system state colors for alert banners. A developer suggested using purple for success, teal for warning, and grey for danger. What standard status colors must be defined?	fail→fail	—	—	—	—	—	—	—	—	—	—	—	—
case-05 Our marketing team is setting up a paid advertising campaign on Meta Ads and Google Ads with a $50,000 monthly budget. Could you provide a bidding strategy and target CPA optimization framework for audience targeting across retargeting and cold acquisition campaigns?	fail→fail	—	—	—	—	—	—	—	—	—	—	—	—
case-06 We are drafting an executive PR response script for a major database outage that affected 20% of enterprise customers for 3 hours today. Can you draft the press release and customer advisory notice addressing root cause analysis and financial SLA compensation metrics?	fail→fail	—	—	—	—	—	—	—	—	—	—	—	—
case-08 Our UI design team wants to establish neutral scale rules for background and border tokens. One proposal suggests using 3 arbitrary grey hex codes (#eee, #ccc, #333). What exact scale structure should be specified for neutral tones?	pass→pass	—	—	—	—	—	—	—	—	—	—	—	—
case-22 For our developer portal documentation, what are the precise font size, weight, and line height requirements for Code blocks and H2 section headings?	fail→pass	—	—	—	—	—	—	—	—	—	—	—	—
case-11 When setting up global CSS styling for main body text and smaller secondary UI text, our frontend engineer suggested using 14px for body text with 1.2 line height. What are the standard typography specifications for Body and Small text levels?	fail→pass	—	—	—	—	—	—	—	—	—	—	—	—
case-21 We are auditing our transactional communications and onboarding touchpoints for brand consistency. What checklist items govern email templates and user onboarding flows?	fail→fail	—	—	—	—	—	—	—	—	—	—	—	—
case-17 We need tone guidelines for system failure states. What specific tone variation should be assigned when displaying an application error message to the user?	fail→fail	—	—	—	—	—	—	—	—	—	—	—	—
case-18 During a brand review, a designer submitted hero banner concepts where the brand logo was stretched horizontally, given a drop shadow glow effect, and converted to neon purple on a white background. What prohibited logo transformations should be flagged?	fail→fail	—	—	—	—	—	—	—	—	—	—	—	—
case-15 When extending our semantic color architecture for dark mode UI themes, a developer suggests creating a separate hardcoded color sheet with completely new semantic token names. How should dark mode colors be managed within a semantic token architecture?	fail→fail	—	—	—	—	—	—	—	—	—	—	—	—
case-16 A team member asked if our brand voice should change to be playful when a user encounters a critical database error, or if voice and tone behave differently during error states. How should voice versus tone be defined?	fail→fail	—	—	—	—	—	—	—	—	—	—	—	—
case-07 We are drafting clear space and sizing rules for our corporate logo across print and digital media. A junior designer suggested using a fixed 10px padding around the logo regardless of display height and allowing a 16px min height for web headers. How should logo clear space and minimum digital size be defined?	fail→fail	—	—	—	—	—	—	—	—	—	—	—	—
case-01 We are launching a new tech startup and need to define our brand personality framework. Could you construct a comprehensive brand voice specification for us? Please include the distinction between tone and voice, a 4-axis personality positioning evaluation matrix, and a checklist for copy guidelines across various system messages.	fail→pass	—	—	—	—	—	—	—	—	—	—	—	—
case-04 We are filing a trademark application with the US Patent and Trademark Office (USPTO) for our software brand name and logo mark. Can you detail the legal registration process, class filings under the Nice Classification, and trademark infringement litigation strategy?	fail→fail	—	—	—	—	—	—	—	—	—	—	—	—
case-12 Our mobile app design team is establishing icon stroke and size guidelines. They proposed using sizes like 15px, 18px, 22px, 27px and mixing filled and outlined icons with variable stroke widths between 0.5px and 3px. What are the standard iconography rules for icon sizes and line thickness?	fail→fail	—	—	—	—	—	—	—	—	—	—	—	—
case-02 Our frontend team is rebuilding our design system's token structure and visual identity standards. Can you outline a three-tier color token architecture mapping raw colors to semantic and component usages, along with design rules for typography scales, iconography guidelines, and palette management?	fail→pass	—	—	—	—	—	—	—	—	—	—	—	—
case-03 We need to perform a comprehensive brand consistency audit for our web app and customer communication channels before our upcoming launch. Please provide an audit checklist covering UI elements, digital assets, and communication touchpoints, structured according to standard identity governance workflow steps.	fail→pass	—	—	—	—	—	—	—	—	—	—	—	—
case-09 A designer submitted a brand color palette draft containing 6 main brand colors and 4 secondary brand colors. How many main brand colors (primary, secondary, accent) should a standard palette contain at maximum?	fail→pass	—	—	—	—	—	—	—	—	—	—	—	—
case-10 We are defining typography hierarchy rules for display titles and H1 headers. A developer proposed setting Display titles to 32px with 1.5 line height and H1 to 28px with 1.4 line height. What are the recommended font sizes and line heights for Display and H1 elements?	fail→pass	—	—	—	—	—	—	—	—	—	—	—	—
case-13 We want a sleek, modern, tech-focused font pairing for our SaaS landing page titles and body text. Should we pair Playfair Display with Source Sans, or Cal Sans with Inter?	fail→fail	—	—	—	—	—	—	—	—	—	—	—	—
case-14 We are launching a high-end luxury editorial publication web interface. Which font pairing is recommended for a luxury editorial brand character?	fail→pass	—	—	—	—	—	—	—	—	—	—	—	—

These cases were also screened by the skill’s intent / safety pass.See the Trust review ↗Reproduce this benchmark in Colab ↗

How this skill was measured

DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 22 cases were attempted. The headline lift of +36 percentage points is the difference between those two pass rates over the 22 comparable cases.

Model measured: gemini-3.6-flash
Graded by: gemini-3.6-flash
Grading method: judged
Verification: verified
Pass rate without the skill: 4.6%
Pass rate with the skill: 40.9%
Cases attempted: 22
Cases counted toward lift: 22
Cases that regressed: 0
Skill version measured: v1
Run completed: 7/29/2026, 00:14 UTC

The per-case answers from this run were removed by the retention sweep, so the case table below shows the verdicts without the text either arm produced. The counts above were recorded at the time and are unaffected. Answers are now kept for 180 days.

SkillScore blends 4 signals1 of 4 complete

BenchmarkPass rate WITH skill on a verified run41

Live evalNeeds ≥10 evaluated traces in 30 days

AI ratingNeeds ≥10 rated traces

AdoptionNeeds ≥10 serves across ≥2 orgs in 30 days

Efficiency · separate axis (at equal correctness)+0% turns+63% tokens

Shown for transparency; not credited unless a verified run shows no correctness regression.

Backed by 1 of 4 signals — each added signal makes the score more robust.

Verified on gemini-3.6-flash · re-tested 55 days ago

Other measured skills in the registry, with their headline benchmark lift.