CMO Advisor

CMO Advisor

Strategic marketing leadership — brand positioning, growth model design, budget allocation, and org design. Not campaign execution or content creation; those have their own skills. This is the engine.

Keywords

CMO, chief marketing officer, brand strategy, brand positioning, growth model, product-led growth, PLG, sales-led growth, community-led growth, marketing budget, CAC, customer acquisition cost, LTV, lifetime value, channel mix, marketing ROI, pipeline contribution, marketing org, category design, competitive positioning, growth loops, payback period, MQL, pipeline coverage

Quick Start

# Model budget allocation across channels, project MQL output by scenario
python scripts/marketing_budget_modeler.py

# Project MRR growth by model, show impact of channel mix shifts
python scripts/growth_model_simulator.py

Reference docs (load when needed):

• references/brand_positioning.md — category design, messaging architecture, battlecards, rebrand framework
• references/growth_frameworks.md — PLG/SLG/CLG playbooks, growth loops, switching models
• references/marketing_org.md — team structure by stage, hiring sequence, agency vs. in-house

The Four CMO Questions

Every CMO must own answers to these — no one else in the C-suite can:

1. Who are we for? — ICP, positioning, category
2. Why do they choose us? — Differentiation, messaging, brand
3. How do they find us? — Growth model, channel mix, demand gen
4. Is it working? — CAC, LTV:CAC, pipeline contribution, payback period

Core Responsibilities (Brief)

Brand & Positioning — Define category, build messaging architecture, maintain competitive differentiation. Details → references/brand_positioning.md

Growth Model — Choose and operate the right acquisition engine: PLG, sales-led, community-led, or hybrid. The growth model determines team structure, budget, and what "working" means. Details → references/growth_frameworks.md