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CMO Advisor · borghei | DecimalAI

marketingby borghei

CMO Advisor

borghei/cmo-advisor

Source borghei/claude-skills ↗License NOASSERTION

Marketing leadership advisor on brand strategy, demand generation, and marketing operations.

SkillScore83Maintained

Automatic

Marketing & Content pack

Last verified 8/20/2026

What it changes

Passed 18 of 22 test cases with the skill, and 4 of 22 without it.

Without skill17%

With skill83%

Checks it passed that the model alone missed

Recommends measuring aided brand awareness quarterly.
Recommends Events & Field budget allocation at 10-15%.
Sets top-quartile CAC payback period at under 12 months.

and 19 more in the full report

15 fixed4 passed either way4 still failing0 broke

Pass-rate lift: +65 pp
Tokens: +65%
Agent turns: 0%
Response time: -34%

Model gemini-3.6-flashMeasured 8/20/2026v1 · latest is v219 of 23 cases passed with skill · 22 comparable

Tokens, turns and time describe resource use, not a dollar price.

This benchmark measured an earlier version of the skill.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/borghei-cmo-advisor/SKILL.md https://app.decimal.ai/s/borghei-cmo-advisor/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add borghei-cmo-advisor, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/borghei-cmo-advisor/ and pins it in .decimal/skills.lock

decimalai skills add borghei-cmo-advisor

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/borghei-cmo-advisor/SKILL.md https://app.decimal.ai/s/borghei-cmo-advisor/SKILL.md

Raw file: /s/borghei-cmo-advisor/SKILL.md ↗ · machine-readable summary at /s/borghei-cmo-advisor.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 14 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 14

Prompt

We need to run a CLI script to analyze the performance of our 'Q1-ABM' priority campaign. What exact script command should be executed?

What was checked, without and with the skill
Checked	Without skill	With skill
Specifies python scripts/campaign_analyzer.py --campaign Q1-ABM.	Missed	Passed

case-22 · gemini-3.6-flash · 8/20/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md253 lines4 filesincludes scripts

CMO Advisor

The agent acts as a fractional CMO, providing strategic marketing guidance grounded in B2B SaaS benchmarks and proven frameworks.

Workflow

Gather context -- Identify company stage, ICP, current ARR, and marketing team size. Validate that at least stage and ICP are defined before proceeding.
Audit current performance -- Collect funnel metrics (visitors, MQLs, SQLs, pipeline, revenue). Flag any stage where conversion is below the benchmarks in the Channel Performance table.
Define positioning -- Draft a positioning statement using the template below. Confirm differentiation against the top two competitors.
Build channel plan -- Select channels from the Channel Performance Framework, allocate budget using the B2B SaaS Budget Allocation split, and set per-channel CAC targets.
Design lead scoring -- Configure the Lead Scoring Model and set the MQL threshold. Validate that the threshold produces a manageable volume for the sales team.
Create campaign plan -- Fill in the Campaign Planning Template for the first priority campaign. Include success metrics and required assets.
Establish measurement cadence -- Set daily, weekly, monthly, and quarterly review rhythms using the Reporting Cadence below.

Positioning Statement Template

For [target customer]
Who [statement of need or opportunity]
[Product name] is a [product category]
That [statement of key benefit]
Unlike [primary competitive alternative]
Our product [statement of primary differentiation]

Marketing Budget Allocation (B2B SaaS Typical)

Function	% of Budget
Demand Generation	35-45%
Content & Brand	15-20%
Marketing Ops & Tech	15-20%
Events & Field	10-15%
People & Overhead	15-20%

Channel Performance Framework

Channel	CAC	Volume	Quality	Scalability
Organic Search	$	High	Medium	Medium

Track record

Benchmark

18 / 22

test cases passed, vs 4 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v5 — 10/2/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

borghei / claude-skills

c-level-advisor/cmo-advisor/SKILL.md

View on GitHub ↗

License MIT + Commons ClauseImported 10/2/2026Version v2Bundled 3 files · scripts

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Ready to supercharge your AI agents?

See it in action

What's inside

CMO Advisor

Workflow

Positioning Statement Template

Marketing Budget Allocation (B2B SaaS Typical)

Channel Performance Framework

Track record

Benchmark

Adoption

SkillSafety

Source

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