Loading skill
Install any skill in seconds. Free to start, no credit card required.
Get Started Free →cwinvestments/memstack-marketing-lead-magnet
Use this skill when the user says 'lead magnet', 'opt-in', 'freebie', 'list building', 'email list growth', or needs a lead capture asset with landing page copy, delivery emails, and nurture sequence.
Passed 15 of 24 test cases with the skill, and 6 of 24 without it.
and 10 more in the full report
9 fixed6 passed either way9 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 9 test cases the skill fixed. Same model, same prompt, with and without the skill.
I'm looking to grow my list for my B2B cloud migration consultancy. I need a freebie asset to attract CTOs who are struggling with cloud cost overruns. Please design a complete lead magnet package for me: outline the core content and format, write the landing page copy with compelling headers and button text, draft the email delivery and nurture emails that transition readers to my consulting offer, and include an optimization checklist along with traffic distribution channels.
| Checked | Without skill | With skill |
|---|---|---|
| The opt-in form requests a maximum of 2 fields. | Missed | Passed |
| The recommended asset format is a checklist. | Missed | Passed |
| The email sequence contains at least 3 follow-up emails. | Passed | Passed |
The instructions your model reads when the skill loads.
Creates a lead magnet with format selection, content outline, landing page copy, email capture integration, delivery sequence, and nurture follow-up.
When this skill activates, output:
Lead Magnet: Creating lead capture asset...
Then execute the protocol below.
| Context | Status |
|---|---|
| User says "lead magnet", "opt-in", "freebie", "list building" | ACTIVE |
| User says "email list growth" or "grow my list" | ACTIVE |
| User wants to create a free asset to capture emails | ACTIVE |
| User wants a full sales funnel | DORMANT: use Sales Funnel |
| User wants paid ad copy | DORMANT, use Facebook Ad or Google Ad |
| Mistake | Why It's Wrong |
|---|---|
| "Give away your best stuff" | Your best stuff is the product. The lead magnet solves ONE specific problem to prove your expertise. |
| "Make a 50-page ebook" | Long ebooks have <10% completion rate. Short, actionable assets convert better. |
| "Any free thing works" | The lead magnet must directly relate to your paid offer. Unrelated freebies attract unqualified leads. |
| "No follow-up after delivery" | The lead magnet is the start of the relationship, not the end. Nurture with 3-5 emails minimum. |
| "Ask for too much info" | Every additional form field reduces conversions by 10-15%. Name + email is enough. |
If the user hasn't provided details, ask:
- Your paid product: what are you ultimately selling? (name, price, category)
- Target audience: who are you trying to attract? (role, pain point, skill level)
- Biggest problem: what's the #1 pain your audience has right now?
test cases passed, vs 6 / 24 without
Published skills whose descriptions closely match this one, with their headline benchmark lift.
More skills from the same source and nearby in the registry, with their headline benchmark lift.