Loading skill
Install any skill in seconds. Free to start, no credit card required.
Get Started Free →When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute
.claude/skills/mkurman-lead-magnets/SKILL.md| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-02 | ✗→✓ | ▲ Improved | 133% | 0% |
| case-06 | ✗→✓ | ▲ Improved | 101% | 0% |
| case-07 | ✗→✓ | ▲ Improved | 134% | 0% |
| case-15 | ✗→✓ | ▲ Improved | 89% | 0% |
| case-19 | ✗→✓ | ▲ Improved | 129% | 0% |
| Type | Best For | Effort | Time to Create | |------|----------|--------|----------------| | Checklist | Quick wins, process steps | Low | 1-2 hours | | Cheat sheet | Reference material, shortcuts | Low | 2-4 hours | | Template (doc/spreadsheet/Notion) | Repeatable processes, workflows | Low-Med | 2-8 hours | | Swipe file | Inspiration, examples | Medium | 4-8 hours | | Ebook/guide | Deep education, authority | High | 1-3 weeks | | Mini-course (email) | Education + nurture | Medium | 1-2 weeks | | Mini-course (video) | Education + personality | High | 2-4 weeks | | Quiz/assessment | Segmentation, engagement | Medium | 1-2 weeks | | Webinar | Authority, live engagement | Medium | 1 week prep | | Resource library | Ongoing value, return visits | High | Ongoing | | Free trial/community access | Product experience | Varies | Varies |
For detailed creation guidance per format: See references/format-guide.md
Goal: Educate on the problem. Attract people who don't know you yet.
| Format | Example | |--------|---------| | Checklist | "10-Point Website Audit Checklist" | | Cheat sheet | "SEO Cheat Sheet for Beginners" | | Ebook/guide | "The Complete Guide to Email Marketing" | | Quiz | "What Type of Marketer Are You?" |
Goal: Help evaluate solutions. Build trust and demonstrate expertise.
| Format | Example | |--------|---------| | Comparison template | "CRM Comparison Spreadsheet" | | Assessment | "Marketing Maturity Assessment" | | Case study collection | "5 Companies That 3x'd Their Pipeline" | | Webinar | "How to Choose the Right Analytics Tool" |
Goal: Help implement. Remove friction to purchase.
| Format | Example | |--------|---------| | Template | "Ready-to-Use Sales Email Templates" | | Free trial | "14-Day Free Trial" | | Implementation guide | "Migration Checklist: Switch in 30 Minutes" | | ROI calculator | "Calculate Your Savings" (→ see free-tool-strategy) |
| Approach | When to Use | Trade-off | |----------|-------------|-----------| | Full gate | High-value content, bottom-funnel | Max capture, lower reach | | Partial gate | Preview + full version | Balance of reach and capture | | Ungated + optional | Top-funnel education | Max reach, lower capture | | Content upgrade | Blog post + bonus | Contextual, high-intent |
Rule of thumb: Ask for the minimum needed. Every extra field reduces conversion by 5-10%.
For form optimization: See form-cro skill For popup implementation: See popup-cro skill
For landing page optimization: See page-cro skill
| Method | Pros | Cons | |--------|------|------| | Instant download | Immediate gratification | No email verification | | Email delivery | Verifies email, starts relationship | Slight delay | | Thank you page + email | Best of both—instant access + email copy | Slightly more complex | | Drip delivery | Builds habit, multiple touchpoints | Only for courses/series |
Don't waste the thank you page. After they've converted:
| Metric | What It Tells You | Benchmark | |--------|-------------------|-----------| | Landing page conversion rate | Offer attractiveness | 20-40% (warm traffic), 5-15% (cold) | | Cost per lead | Acquisition efficiency | Varies by channel and industry | | Lead-to-customer rate | Lead quality | 1-5% (B2B), varies widely | | Email engagement | Content relevance | 30-50% open, 2-5% click | | Time to conversion | Nurture effectiveness | Track by lead magnet source |
For detailed benchmarks by format and industry: See references/benchmarks.md
Good lead magnet attracted quality leads if:
When creating a lead magnet strategy, provide:
| Case | Status | Duration (ms) | Turns | Tokens | Tool calls | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Without | With | Δ | Without | With | Δ | Without | With | Δ | Without | With | Δ | ||
case-05 | pass→fail | 14,750 | 12,971 | -12% | 1 | 1 | 0% | 2,293 | 4,089 | +78% | 0 | 0 | — |
case-11 | pass→pass | 18,150 | 9,616 | -47% | 1 | 1 | 0% | 1,465 | 3,529 | +141% | 0 | 0 | — |
case-12 | pass→pass | 7,191 | 3,589 | -50% | 1 | 1 | 0% | 1,125 | 2,613 | +132% | 0 | 0 | — |
case-01 | fail→fail | 10,249 | 14,204 | +39% | 1 | 1 | 0% | 1,616 | 4,010 | +148% | 0 | 0 | — |
case-02 | fail→pass | 9,726 | 10,203 | +5% | 1 | 1 | 0% | 1,531 | 3,564 | +133% | 0 | 0 | — |
case-03 | pass→pass | 17,912 | 11,925 | -33% | 1 | 1 | 0% | 1,909 | 3,882 | +103% | 0 | 0 | — |
case-04 | fail→fail | 13,465 | 14,766 | +10% | 1 | 1 | 0% | 2,282 | 4,404 | +93% | 0 | 0 | — |
case-06 | fail→pass | 8,480 | 5,339 | -37% | 1 | 1 | 0% | 1,453 | 2,914 | +101% | 0 | 0 | — |
case-07 | fail→pass | 9,339 | 9,246 | -1% | 1 | 1 | 0% | 1,451 | 3,390 | +134% | 0 | 0 | — |
case-08 | pass→pass | 19,222 | 12,952 | -33% | 1 | 1 | 0% | 1,647 | 3,988 | +142% | 0 | 0 | — |
case-09 | pass→pass | 28,821 | 19,780 | -31% | 1 | 1 | 0% | 3,187 | 5,073 | +59% | 0 | 0 | — |
case-10 | fail→fail | 13,227 | 13,466 | +2% | 1 | 1 | 0% | 2,179 | 4,194 | +92% | 0 | 0 | — |
case-13 | pass→pass | 15,309 | 20,810 | +36% | 1 | 1 | 0% | 2,191 | 4,291 | +96% | 0 | 0 | — |
case-14 | pass→pass | 25,418 | 17,645 | -31% | 1 | 1 | 0% | 2,476 | 4,756 | +92% | 0 | 0 | — |
case-15 | fail→pass | 15,823 | 16,636 | +5% | 1 | 1 | 0% | 2,494 | 4,721 | +89% | 0 | 0 | — |
case-16 | fail→fail | 12,892 | 10,519 | -18% | 1 | 1 | 0% | 1,937 | 3,644 | +88% | 0 | 0 | — |
case-17 | pass→pass | 12,318 | 12,719 | +3% | 1 | 1 | 0% | 2,001 | 4,037 | +102% | 0 | 0 | — |
case-18 | fail→fail | 15,777 | 13,731 | -13% | 1 | 1 | 0% | 2,532 | 4,180 | +65% | 0 | 0 | — |
case-19 | fail→pass | 13,015 | 15,241 | +17% | 1 | 1 | 0% | 1,931 | 4,416 | +129% | 0 | 0 | — |
case-20 | fail→fail | 27,918 | 21,432 | -23% | 1 | 1 | 0% | 6,163 | 6,420 | +4% | 0 | 0 | — |
case-21 | fail→fail | 18,035 | 27,402 | +52% | 1 | 1 | 0% | 2,791 | 5,689 | +104% | 0 | 0 | — |
case-22 | fail→fail | 15,872 | 17,788 | +12% | 1 | 1 | 0% | 3,256 | 5,843 | +79% | 0 | 0 | — |
DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 22 cases were attempted. The headline lift of +18 percentage points is the difference between those two pass rates over the 22 comparable cases. 1 case got worse with the skill loaded, and it is included in that figure.
Without the skill loaded, the model failed this case. With it loaded, the same prompt on the same model passed. This is one improved case from the latest verified run; every case, including any that regressed, is in the table above.
Other measured skills in the registry, with their headline benchmark lift.