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Get Started Free →mkurman/lead-magnets
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute
Passed 13 of 22 test cases with the skill, and 9 of 22 without it.
and 3 more in the full report
5 fixed8 passed either way8 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.
A marketer is deciding between placing a site-wide sidebar banner for a free PDF guide versus embedding post-specific content upgrades directly inside high-traffic blog posts. Which delivers higher conversion rates and by what factor?
| Checked | Without skill | With skill |
|---|---|---|
| Recommend post-specific content upgrades over site-wide sidebar banners. | Passed | Passed |
| State that content upgrades typically convert 2x to 5x better than generic sidebar CTAs. | Missed | Passed |
The instructions your model reads when the skill loads.
| Type | Best For | Effort | Time to Create |
|---|---|---|---|
| Checklist | Quick wins, process steps | Low | 1-2 hours |
| Cheat sheet | Reference material, shortcuts | Low | 2-4 hours |
| Template (doc/spreadsheet/Notion) | Repeatable processes, workflows | Low-Med | 2-8 hours |
| Swipe file | Inspiration, examples | Medium | 4-8 hours |
| Ebook/guide | Deep education, authority | High | 1-3 weeks |
| Mini-course (email) | Education + nurture | Medium | 1-2 weeks |
| Mini-course (video) | Education + personality | High | 2-4 weeks |
| Quiz/assessment | Segmentation, engagement | Medium | 1-2 weeks |
| Webinar | Authority, live engagement | Medium | 1 week prep |
| Resource library | Ongoing value, return visits | High | Ongoing |
| Free trial/community access | Product experience | Varies | Varies |
For detailed creation guidance per format: See references/format-guide.md
Goal: Educate on the problem. Attract people who don't know you yet.
| Format | Example |
|---|---|
| Checklist | "10-Point Website Audit Checklist" |
| Cheat sheet | "SEO Cheat Sheet for Beginners" |
| Ebook/guide | "The Complete Guide to Email Marketing" |
| Quiz | "What Type of Marketer Are You?" |
Goal: Help evaluate solutions. Build trust and demonstrate expertise.
| Format | Example |
|---|---|
| Comparison template | "CRM Comparison Spreadsheet" |
| Assessment | "Marketing Maturity Assessment" |
| Case study collection | "5 Companies That 3x'd Their Pipeline" |
test cases passed, vs 9 / 22 without
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