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Turn a content topic, campaign, or existing piece into 3-5 named, briefable lead-magnet ideas cut from the brand's real assets and expertise, each graded on lead-gen power × build effort, with funnel-fit and delivery notes plus a not-recommended list that pre-empts the obvious-but-weak options.
Passed 21 of 22 test cases with the skill, and 10 of 22 without it.
and 13 more in the full report
12 fixed9 passed either way0 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 12 test cases the skill fixed. Same model, same prompt, with and without the skill.
Suggest 3 lead magnet ideas for accounting practice (slug: tax-smart, topic: 'R&D Tax Credit Claims'). Each idea must provide a 2-3 sentence description of its format, contents, and length.
| Checked | Without skill | With skill |
|---|---|---|
| Includes field label What it is. | Missed | Passed |
The instructions your model reads when the skill loads.
The bridge between content that earns attention and a funnel that captures it. A good lead magnet is not "an ebook" — it is the specific artifact this audience would trade an email for, on this topic, from this brand, buildable with what the brand already has.
~/.claude-marketing/brands/{slug}/. The best magnets are cut from IP
the brand already owns: the internal checklist, the template they use on
every engagement, the dataset nobody else has.--max-effort — cap suggestions at what the team can actually build.Every idea is graded on two axes, stated with reasons — ungraded idea lists outsource the real decision back to the user:
| Grade | Lead-gen power | Build effort |
|---|---|---|
| A | Audience actively searches for this; clear next step toward the offer | Assembled from existing assets in hours |
| B | Wanted once seen; adjacent to the buying decision | Days; some new material |
| C | Nice-to-have; collects curiosity, not intent | A real project |
The sweet spot is power-A × effort-A: the artifact the brand already uses internally, packaged. Flag any power-C × effort-C idea as not worth building.
# Lead magnets — [topic], {brand}
## 1. [Specific name — "The 23-point pre-launch QA checklist", never "a checklist"]
**What it is:** [2-3 sentences — contents, format, length]
**Cut from:** [the existing brand asset or expertise it is built from]
**Power: A/B/C** — [why: search demand, intent proximity, offer fit]
test cases passed, vs 10 / 22 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.